<ul><li>Worked with brands on markets all over the globe to help them build meaningful relationships with stakeholders and scale them through digital channels.</li><li>Collaborated with brands in industries from e-commerce to SaaS, from fitness to luxury design.</li><li>Built digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.</li><li>Provided content marketing planning; building roadmaps and day-to-day team consulting about content production, distribution, and measurement.</li><li>Created strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.</li><li>Provided copywriting, landing page optimization, and CRO.</li><li>Performed growth marketing; going beyond customer acquisition to activation, retention, and more.</li><li>Worked as an accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.</li><li>Participated in more than 10 international events as a speaker on topics including measurement, content marketing, and growth.</li><li>Accumulated 300,000 readers through 10 years of content publishing. One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010). Featured as a 'Must Read' on GrowthHackers.com.</li></ul>

Digital Strategist, Trainer & Speaker

Ratio specializes in organizing various formats of popular science events.<ul><li>Managed all communication-related issues, including social media management, blogger relations, media relations, promotion of events, and sponsorship proposals.</li><li>Led the full development of the event brand from 180 to 750 guests per conference.</li><li>Organized more than 50 events in different formats.</li><li>Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum.</li><li>Secured partnerships and sponsorships with national and international companies.</li></ul>

Communications Manager

Enhancv is a SaaS startup built around a web platform for creating modern resumes. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, and The Hill.<ul><li>Optimized performance advertising efficiency and brought down CAC 3-fold in six months.</li><li>Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.</li><li>Set up and led the first growth experimentation process in the company.</li><li>Planned and executed an extensive customer research project through the jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and art director).</li></ul>

Digital Strategist

Inoreader is a web-based content and RSS feed reader, a cloud-based service for web browsers and mobile devices running iOS and Android.<ul><li>Worked on the general communication and marketing strategy.</li><li>Developed a product tour presenting key features to new users. </li><li>Communicated the launch of four key new platform features and created content that showcases features through everyday use cases close to the target audience. </li><li>Scaled ﻿the user base to 300,000 users.</li></ul>

Ozone.bg is an online gaming and entertainment shop that offers gaming accessories and leisure products.<ul><li>Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. </li><li>Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.</li><li>Managed all marketing budgets and did general oversight of a team of five content managers and one designer.</li><li>Developed the largest expansion of the site's target audience in overall history.</li><li>Oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal.</li><li>Created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience.</li><li>Organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with over 600 guests.</li></ul>

Marketing Director

Worked for leading world tech brands like Dell, Razer, and ASUS; developed locally the presence of ASBIS' private brands Canyon and Prestigio.<ul><li>Led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of five limited edition series.</li><li>Introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors.</li><li>Created partnerships with off-road and drift stars to promote Prestigio GPS.</li><li>Worked on community building activities with gamers for Razer, including many gaming competitions, product launch events, and blogger outreach activities.</li><li>Managed full-year marketing budgets for Dell and ASUS and led all retailer co-campaigns.</li></ul>

Marketing Coordinator

Spoke at WordCamp Sofia 2018 about understanding users and building better buyer personas.

Vassilena Valchanova: Building Data-Driven Buyer Personas

Vassilena Valchanova

Provided the steps on writing a stellar blog post.

How to Write a Killer Blog Post? The 11-Step Process I Perfected by Publishing 750,000 Words

Compiled a comprehensive list of How-to articles that will guide users through key functionalities and help them get the most out of Inoreader.

How-to: Your Guide to Getting the Most Out of Inoreader

Wrote about the goals of a job hunt and how much time it will take to find a new position.

How Long Does It Take to Find a Job?

English (British)

Vassilena Valchanova is a digital strategist and communications manager with experience covering B2C, both in-house and as part of an agency. She has expertise in different facets of marketing, including strategy development, customer research, PPC, retention strategies, content and social media marketing, measurement, and CRO. At ASBIS Bulgaria, she coordinated marketing campaigns for global tech brands like Dell, Razer, and ASUS. Her skills in marketing tools include Google Analytics, Google AdWords, Google Data Studio, Google Optimize, Amplitude, AttributionApp, WordPress, Buffer, Trello, and MailChimp.

Vassilena Valchanova

Employment Highlights

Education Highlights

Portfolio

Vassilena Valchanova: Building Data-Driven Buyer Personas

How to Write a Killer Blog Post? The 11-Step Process I Perfected by Publishing 750,000 Words

How-to: Your Guide to Getting the Most Out of Inoreader

How Long Does It Take to Find a Job?

Vassilena Valchanova: Building Data-Driven Buyer Personas

How to Write a Killer Blog Post? The 11-Step Process I Perfected by Publishing 750,000 Words

How-to: Your Guide to Getting the Most Out of Inoreader

How Long Does It Take to Find a Job?