Bjorn Videkull
Performance Marketing Expert

Bjorn Videkull

Skilled in acquisition, CRM, & monetization.
Work with Bjorn Work with a Performance Marketing Expert

About

Bjorn Videkull is a full-stack performance marketer (acquisition, CRM, monetization) with over eight years of experience working in the mobile app industry. He has worked in various verticals such as mobile games, social casino, ed-tech, and dating across three countries, including Japan, Finland, and the UK. As a head of performance marketing for a dating app, he led the digital marketing strategy, set up analytics framework, and executed OOH campaigns.

Employment

4 roles
Aug 2019 - Present 6 years 9 months
Head of Performance Marketing
Muzmatch

Muzmatch is the leading dating app for muslims looking to get married. 

  • Led the digital marketing strategy.
  • Managed creative schedule for testing new creatives.
  • Set up analytics framework for UA and created dashboard for reporting to upper management.
  • Worked with the marketing team to plan and execute OOH campaigns, including tube ads, buses, and billboards.
  • Collaborated with a data scientist to set up modelling of LTV and MRR.
  • Set up visual analytics reporting with Metabase (free).
  • Built credit lines with all the major networks for better invoicing.
  • Increased monthly ad spend by 150% in the first months while keeping a stable CAC.
  • Implemented new channels (Snap, Twitter, etc.) that outperformed existing channels and became part of the overall media plan.
  • Convinced management to change from looking at upper-funnel events (cost per install/signup) to more quality down-funnel events (completed profile, free trial started, purchase) to improve return on ad spend.
Jan 2018 - Apr 2019 1 year 3 months
User Acquisition Lead
MarcoPolo Learning

MarcoPolo Learning is an award-winning producer of educational media for the digital generation. 

  • Led the digital marketing strategy through soft launch, hard launch, and scaling phase.
  • Managed CRM lifecycle campaigns (push, email, in-app messaging) to improve onboarding/retention.
  • Set up attribution tracking, CRM tools, and marketing analytics.
  • Ensured that all marketing is COPPA and GDPR-K compliant.
  • Increased paying subscriber from 0 to 10,000 in the first year with an average budget of $50,000 per month.
  • Defined scalable unit economics model.
  • Set up a unique attribution solution with AppsFlyer that was fully COPPA and GDPR-K compliant.
  • Improved onboarding CVR by suggesting changes to the sign-up flow (delaying email registration until after free trial started).
  • Set up reporting dashboards on Mixpanel for user acquisition, CRM, and product.
  • Leveraged personal connections to bring investment to company.
Feb 2016 - Dec 2017 1 year 10 months
User Acquisition Manager
Yousician

Yousician is a Finnish interactive music service to learn and play a musical instrument.

  • Increased yearly spend on Facebook from $300,000 to $1.5 million by successfully scaling campaigns.
  • Saved time by setting up rule-based bid/budgeting to automatically scale campaigns.
  • Owned user acquisition dashboards in BI tool (Looker) running through Amazon Redshift.
  • Elected as data representative of performance marketing team.
  • Improved relationship with Facebook by projecting and presenting scale up plan leading to receiving more support from them (account manager with less than ten clients compared to over 100, early access to new features etc.).
Jun 2015 - Jul 2016 1 year 1 month
User Acquisition Manager
Playtika
  • Grew the user base 600% in the first six months.
  • Implemented a strategy to manage the ad spend based on the ROAS.

Education

Jan 2010 - Dec 2012 2 years 11 months
General IT & Business Course, -
Tokyo Business & Language College