Charing Kam

• Created branding and content marketing strategies for startups in the B2B, technology, lifestyle, and marketing industries.
• Wrote weekly and bi-weekly articles to increase brand awareness, increase conversions, and promote events.
• Assisted in ad-hoc on-site social media scheduling and blog publishing.
• Produced movie and TV reviews on a UK-based pop culture site, Frame Rated.

In Mind Cloud is a manufacturing sales SaaS startup.

• Conceptualized and wrote biweekly articles for the company blog.
• Handled marketing automation (HubSpot) platform and created landing pages, emails, and reports to acquire leads.
• Executed the creation of the resources page, and kept page updated with new whitepapers, slideshares, and videos.
• Managed social media accounts, Adwords and LinkedIn advertising for company.

 iSmart Communications specializes in lead generation for growing companies in Singapore and Asia.

Conceptualised, planned and executed marketing campaigns for clients

• Acquired and grew client accounts over multiple online and offline marketing campaigns across ASEAN.
• Planned, coordinated, and executed events for multiple recurring clients.
• In charged of coordinating writers, content calendar, and editing posts for the company blog.
• Managed external vendors and freelancers for client projects.

• Wrote marketing content for both internal and external communications.
• Trained in the SAP system to handle purchase orders and invoicing.
• Communicated with vendors and media for the creation of premiums and marketing material.
• Coordinated administrative matters and events across four company-wide teams.

• Wrote fashion, beauty, and lifestyle articles daily (seven days a week).
• Edited and wrote articles for branded marketing campaigns.
• Planned, wrote, and scheduled daily content for social media, including Facebook, Instagram, and Twitter.
• Coordinated, conducted, transcribed, and edited interviews with designers and celebrities.
• Edited images and photographs for publication.

Graduated with Second Class Honors.