Charing Kam
B2B Writing

Charing Kam

Previously from The Walt Disney (SEA) & MediaCorp.
Work with Charing Work with a B2B Writing

About

Charing Kam is a writer and content marketer with experience crafting content for startups in the B2B, technology, lifestyle, and marketing industries. At MediaCorp, she created fashion, beauty, and lifestyle articles, produced copy for branded marketing campaigns, and wrote and scheduled daily content for social media, including Facebook, Instagram, and Twitter. As a HubSpot Inbound Marketing certified, she is highly proficient in marketing automation platforms and the creation of landing pages, emails, and reports to acquire leads. Her experience also includes writing marketing content for both internal and external communications at The Walt Disney Company (SEA).

Employment

5 roles
Feb 2019 - Present 7 years 3 months
Writer, Content Marketer & Events Manager
Independent
  • Created branding and content marketing strategies for startups in the B2B, technology, lifestyle, and marketing industries.
  • Wrote weekly and bi-weekly articles to increase brand awareness, increase conversions, and promote events.
  • Assisted in ad-hoc on-site social media scheduling and blog publishing.
  • Produced movie and TV reviews on a UK-based pop culture site, Frame Rated.
Oct 2017 - Feb 2019 1 year 4 months
Inbound Marketing Manager
In Mind Cloud Pte Ltd

In Mind Cloud is a manufacturing sales SaaS startup.

  • Conceptualized and wrote biweekly articles for the company blog.
  • Handled marketing automation (HubSpot) platform and created landing pages, emails, and reports to acquire leads.
  • Executed the creation of the resources page, and kept page updated with new whitepapers, slideshares, and videos.
  • Managed social media accounts, Adwords and LinkedIn advertising for company.
Jun 2016 - Oct 2017 1 year 4 months
Associate Consultant
iSmart Communications Pte Ltd

 iSmart Communications specializes in lead generation for growing companies in Singapore and Asia.

Conceptualised, planned and executed marketing campaigns for clients

  • Acquired and grew client accounts over multiple online and offline marketing campaigns across ASEAN.
  • Planned, coordinated, and executed events for multiple recurring clients.
  • In charged of coordinating writers, content calendar, and editing posts for the company blog.
  • Managed external vendors and freelancers for client projects.
Dec 2015 - May 2016 5 months
Corporate Communications Coordinator
The Walt Disney Company (SEA) Pte Ltd
  • Wrote marketing content for both internal and external communications.
  • Trained in the SAP system to handle purchase orders and invoicing.
  • Communicated with vendors and media for the creation of premiums and marketing material.
  • Coordinated administrative matters and events across four company-wide teams.
Oct 2014 - Feb 2015 4 months
Writer
Mediacorp Pte Ltd (styleXstyle)
  • Wrote fashion, beauty, and lifestyle articles daily (seven days a week).
  • Edited and wrote articles for branded marketing campaigns.
  • Planned, wrote, and scheduled daily content for social media, including Facebook, Instagram, and Twitter.
  • Coordinated, conducted, transcribed, and edited interviews with designers and celebrities.
  • Edited images and photographs for publication.

Education

Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Arts (Hons), Sociology
Nanyang Technological University
Jan 2007 - Dec 2009 2 years 11 months
Diploma, Media & Communications
Singapore Polytechnic

Portfolio

2 items