Ian Ong

WebTailors is a digital media agency in Singapore specializing in SEO, branding, web design and development, graphic design, and digital marketing.

• Helped to build and operationalize company's in-house digital media buying capabilities and drive strategic priorities across key digital pillars like search, display, social, video, mobile, and programmatic buying. Successful helped the company to secure Google Partner status in less than three months on joining.
• Spearheaded the digital media planning and buying operation of the company.
• Provided an end-to-end digital marketing service, from digital media planning, buying and optimization.
• Drove rigorous tracking of KPIs across platforms and markets with a focus on real-time optimizations for clients.
• Drove innovation through ad technology interventions to deliver higher ROI media solutions.
• Created a continuous stream of media innovation through a rigorous test and learn framework and scale across different verticals a share and reapply model.

• Worked as key account search lead for Philips based in Philips Asia Digital Command Center.
• Collaborated with other agencies to integrate paid search together with other platforms like social (paid and organic), display and content.
• Handled a few other accounts like Citibank Singapore and Storhub.
• Managed cross-channels performance media buy for search, display, social, video, affiliates, and native ads to achieve optimal CPA for the campaign.
• Implemented remarketing strategy via Remarketing List for Search Ads (RLSA), display remarketing, and Facebook custom audience.
• Spearheaded search campaign strategy planning, budgeting, and execution.
• Managed and executed optimization strategy for all accounts to ensure the campaigns achieved the respective success metrics.
• Used keyword search volume to derive search insights and determine trending topics online to provide recommendation on content creation. Content is then amplified via cross-channels like search, social, display, video, affiliates, and native ads.

• Managed and implemented campaigns and integrated SEO strategies for Procter & Gamble brands such as Downy, Ariel, Gillette, Pantene, Head & Shoulders, Olay, Whisper, Pampers, Joy, Safeguard, Oral B, and Vicks.
• Grew and managed respective accounts by identifying clients’ advertising needs and provide solution. Through collaboration with clients to develop synergy in the digital marketing strategy.
• Involved in search strategy planning and budget planning for the whole fiscal year across all P&G brands.
• Carried out SEO campaigns for P&G brands which involved site audit, content recommendation, and content strategy.

• Managed and implemented campaigns and integrated SEO strategies for brands across various verticals, including FMCG, education, automotive, technology, energy, and travel. 
• Oversaw search campaign strategy planning, budgeting, and execution.
• Spearheaded the planning and development of search campaign strategy for new pitches.
• Managed and executed optimization strategy for all accounts to ensure the campaigns achieved the respective success metrics.
• Grew and managed respective accounts by identifying clients’ advertising needs and provide solution. Through collaboration with clients to develop synergy in the digital marketing strategy.
• Involved in carrying out SEO campaigns which included technical site audit, content recommendation, and proposing content strategy.
• Provided SEM training for new hires in the search team and integrate them on the processes in the company. SEM training includes the know-how to plan a search strategy, budget, and managing/optimizing a paid search campaign. Ultimately, building and boosting the company's SEM in-house capability.
• Clients: Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux.