Sophie Jacquet

• Helped startups and international companies to implement and develop their digital marketing strategy and brand image.
• Offered services in brand development and management, inbound marketing, social media, community management, CRM, SEO, web design and development, e-reputation development, copywriting, and translation.
• Clients: McAfee, Serco, Talented International, and Talent Cloud Media, among many others.

Approach People Recruitment is an international recruitment agency specialized in recruiting multilingual candidates in sales, IT, finance, customer services, and life sciences.

• Activated and developed the brand and the online marketing strategy across offices in Europe in English, French, Spanish, and German.
• Created and implemented the annual marketing strategy focusing on digital solutions, including social media, SEO, SEA, and email campaigns.
• Provided community management and copywriting.
• Designed marketing collateral using Adobe Photoshop, Illustrator, and InDesign.
• Created communication and business development tools for recruiters.
• Developed and managed websites (project management, UX, UI, web development, design, copywriting, backend and frontend optimization), including approachpeoplecareers.com and approachpeople.com.
• Conducted web analytics.
• Managed press relations with journalists, key partners, and bloggers.
• Handled internal communication and intranet.
• Provided social recruiting trainings for consultants and onboarding of new recruits.

The Secret Lab develops digital products such as websites, apps, software, and other online creatives.

• Created and implemented the social media strategy of the agency.
• Provided brand development and brand image consulting.
• Developed social media strategies for brands in different markets such as , beauty care, and auto.
• Performed community management, copywriting, data analysis, SEO, and SMO.
• Achieved results including reach of social media posts increased by 615%; interaction on social media posts increased by 342%; engagement rate grew by 194%; clicks on social media posts grew by 137%; visits on the blog through social media increased by 72%; visits on the website through social media increased by 45%; and followers community grew by 35%.