Sophie Jacquet
Digital Marketer

Sophie Jacquet

Past clients include McAfee & Serco.
Work with Sophie Work with a Digital Marketer

About

Sophie Jacquet is a digital marketer specializing in brand development and management, inbound marketing, social media, community management, CRM, SEO, web development, and copywriting. She was a digital marketing manager for an international recruitment agency, where she developed the company's brand image and online marketing strategy of all its offices across Europe. Her clients include McAfee and Serco.

Employment

3 roles
Jan 2020 - Present 6 years 4 months
Digital Marketing Specialist
Independent
  • Helped startups and international companies to implement and develop their digital marketing strategy and brand image.
  • Offered services in brand development and management, inbound marketing, social media, community management, CRM, SEO, web design and development, e-reputation development, copywriting, and translation.
  • Clients: McAfee, Serco, Talented International, and Talent Cloud Media, among many others.
Mar 2016 - Oct 2019 3 years 7 months
Digital Marketing Manager
Approach People Recruitment

Approach People Recruitment is an international recruitment agency specialized in recruiting multilingual candidates in sales, IT, finance, customer services, and life sciences.

  • Activated and developed the brand and the online marketing strategy across offices in Europe in English, French, Spanish, and German.
  • Created and implemented the annual marketing strategy focusing on digital solutions, including social media, SEO, SEA, and email campaigns.
  • Provided community management and copywriting.
  • Designed marketing collateral using Adobe Photoshop, Illustrator, and InDesign.
  • Created communication and business development tools for recruiters.
  • Developed and managed websites (project management, UX, UI, web development, design, copywriting, backend and frontend optimization), including approachpeoplecareers.com and approachpeople.com.
  • Conducted web analytics.
  • Managed press relations with journalists, key partners, and bloggers.
  • Handled internal communication and intranet.
  • Provided social recruiting trainings for consultants and onboarding of new recruits.
Jul 2015 - Dec 2015 5 months
Social Media Junior Consultant
The Secret Lab

The Secret Lab develops digital products such as websites, apps, software, and other online creatives.

  • Created and implemented the social media strategy of the agency.
  • Provided brand development and brand image consulting.
  • Developed social media strategies for brands in different markets such as , beauty care, and auto.
  • Performed community management, copywriting, data analysis, SEO, and SMO.
  • Achieved results including reach of social media posts increased by 615%; interaction on social media posts increased by 342%; engagement rate grew by 194%; clicks on social media posts grew by 137%; visits on the blog through social media increased by 72%; visits on the website through social media increased by 45%; and followers community grew by 35%.

Education

Jan 2013 - Dec 2015 2 years 11 months
Master's Degree, Brand Communication
Audencia Group Sciencecom Nantes
Jan 2012 - Dec 2013 1 year 11 months
Bachelor's Degree, Communication & Media
Audencia Group Sciencecom Nantes
Jan 2010 - Dec 2012 2 years 11 months
Diploma, Marketing & Sales Technique
Tech de Co Montesquieu Bordeaux 4 University

Portfolio

5 items