Chris Lake
Social Media Marketing Expert

Chris Lake

Specializes in Facebook & Instagram advertising.
Work with Chris Work with a Social Media Marketing Expert

About

Chris Lake is a digital marketing specialist with extensive experience in paid and organic social media marketing, project management, and content strategy. He has worked with digital agencies across the UK, US, and Australia, where he created and executed high-performing Facebook and Instagram Ads campaigns, managed multi-platform social media accounts, and delivered measurable growth for clients across a wide range of industries. With a strong background in paid media, Chris has developed and optimised campaigns on platforms including Meta, TikTok, LinkedIn, and Snapchat, leveraging A/B and multivariate testing to maximise ROI. Alongside advertising, he has produced SEO-optimised articles and blogs, ensuring brand visibility through effective content and PR outreach. His thought leadership includes published contributions to Foundr Magazine, Social Media Examiner, and Business 2 Community, where he covered topics spanning digital marketing, social media strategy, branding, and productivity.

Employment

4 roles
Sep 2015 - Present 10 years 8 months
Contributing Writer
Independent
  • Produced SEO-optimised copy and long-form content, authoring hundreds of articles that combined search visibility with authentic human engagement.
  • Published articles in leading outlets such as Foundr, Social Media Examiner, and Business 2 Community, reaching audiences in the millions.
  • Authored a workplace productivity book, Supercharge Your Workplace, available on Amazon.
Jun 2012 - Present 13 years 11 months
Consultant - Social Media Manager & Digital Marketer
Independent
  • Worked for digital agencies in the UK, US, and Australia, supporting clients across a broad range of sectors including education, cosmetics, renewable energy, nutrition, accommodation, childcare, insurance, financial services, music, legal, waste management, construction, real estate, fashion, jewellery, medical, and more.
  • Created and executed Facebook and Instagram Ads campaigns, alongside paid media on TikTok, Snapchat, LinkedIn, and Meta, ensuring creatives and audience targeting were continuously A/B and multivariate tested to optimise ROI.
  • Managed numerous social media accounts for businesses in the UK and overseas, including Australia and the United States, focusing on building engaged, organic communities through bespoke content creation and consistent brand messaging.
  • Devised and implemented on-page conversion rate optimisation strategies, improving website and landing page performance.
  • Produced SEO-optimised articles and blogs for clients across a wide variety of industries, combining search visibility with authentic human engagement.
  • Developed SEO strategies, conducted blogger outreach, and pursued PR opportunities to increase client visibility.
May 2015 - Feb 2018 2 years 9 months
Digital Project Manager
Digital Dock

Digital Dock is an SEO digital marketing company based in York, United Kingdom.

  • Coordinated and supervised digital projects, ensuring deadlines were consistently met, standards were maintained, and client satisfaction remained high.
  • Directed a freelance team delivering SEO, PPC, social media management, web design, and content services.
  • Acted as the central liaison between clients and delivery teams to align project outcomes with business goals.
Jun 2012 - Jul 2015 3 years 1 month
Freelance Social Media Manager
Independent
  • Managed social media accounts for clients in the UK, Australia, and the United States.
  • Created content that boosted engagement while adhering to brand guidelines and voice.
  • Built and nurtured online communities that enhanced awareness, trust, and revenue generation.

Portfolio

11 items