<ul><li>Worked for digital agencies in the UK, US, and Australia, supporting clients across a broad range of sectors including education, cosmetics, renewable energy, nutrition, accommodation, childcare, insurance, financial services, music, legal, waste management, construction, real estate, fashion, jewellery, medical, and more.</li><li>Created and executed Facebook and Instagram Ads campaigns, alongside paid media on TikTok, Snapchat, LinkedIn, and Meta, ensuring creatives and audience targeting were continuously A/B and multivariate tested to optimise ROI.</li><li>Managed numerous social media accounts for businesses in the UK and overseas, including Australia and the United States, focusing on building engaged, organic communities through bespoke content creation and consistent brand messaging.</li><li>Devised and implemented on-page conversion rate optimisation strategies, improving website and landing page performance.</li><li>Produced SEO-optimised articles and blogs for clients across a wide variety of industries, combining search visibility with authentic human engagement.</li><li>Developed SEO strategies, conducted blogger outreach, and pursued PR opportunities to increase client visibility.</li></ul>

Consultant - Social Media Manager & Digital Marketer

<ul><li>Produced SEO-optimised copy and long-form content, authoring hundreds of articles that combined search visibility with authentic human engagement.</li><li>Published articles in leading outlets such as Foundr, Social Media Examiner, and Business 2 Community, reaching audiences in the millions.</li><li>Authored a workplace productivity book, <em>Supercharge Your Workplace</em>, available on Amazon.</li></ul>

Contributing Writer

<p>Digital Dock is an SEO digital marketing company based in York, United Kingdom.</p><ul><li>Coordinated and supervised digital projects, ensuring deadlines were consistently met, standards were maintained, and client satisfaction remained high.</li><li>Directed a freelance team delivering SEO, PPC, social media management, web design, and content services.</li><li>Acted as the central liaison between clients and delivery teams to align project outcomes with business goals.</li></ul>

Digital Project Manager

<ul><li>Managed social media accounts for clients in the UK, Australia, and the United States.</li><li>Created content that boosted engagement while adhering to brand guidelines and voice.</li><li>Built and nurtured online communities that enhanced awareness, trust, and revenue generation.</li></ul>

Freelance Social Media Manager

Provided three essential tactics to drive meaningful and positive leads to websites.

3 Habit Hacks to Permanently Boost Your Web Traffic

Chris Lake

Produced social media graphic content for various clients.

Social Media Graphic Content

Wrote on the benefits of having a good social proof for business.

Social Proof - Best Strategies to Boost Your Brand

Provided some useful pointers to focus on when creating the content pool.

Content Pooling: How to Supercharge Your Blog Page

Discussed how frequent posting on Facebook can be annoying and provided a few science-backed tips to get more engagement from Facebook content.

Why Posting Every Day on Facebook Is Killing Your Business

Do you want to reach more locals with Twitter? Wondering how to build connections in a specific location? Using geolocation data can help you find the right people to connect with on Twitter. In this article, you'll discover three ways to use geolocation coordinates to build stronger connections with Twitter. Why Use Geolocation Coordinates? We all know that Twitter can be a great tool to build awareness for your business and develop loyal communities. However, cutting through the noise and finding the right people to connect with can be challenging. That's where geolocation tactics come in. Using specific location filters

3 Twitter Geolocation Ideas to Improve Your Local Marketing

Wrote on how simple Twitter polls can significantly boost engagement, visibility, and even news coverage.

How One Twitter Poll Helped Us Double Impressions, Increase Traffic, and Land News Coverage

Authored an ebook 'Supercharge Your Workplace' that shows how to maximize efficiency and improve business performance for companies of all sizes.

Supercharge Your Workplace: 10 Easy Ways to Enhance Creativity and Improve Business Performance

The latest articles written by Chris Lake you will find only on Foundr.com

Chris Lake is an author at Social Media Marketing | Social Media Examiner and an expert in social media. This page is a list of their tutorials published by Social Media Marketing | Social Media Examiner

Business 2 Community - Top Trends, News & Expert Analysis

English (British)

Chris Lake is a digital marketing specialist with extensive experience in paid and organic social media marketing, project management, and content strategy. He has worked with digital agencies across the UK, US, and Australia, where he created and executed high-performing Facebook and Instagram Ads campaigns, managed multi-platform social media accounts, and delivered measurable growth for clients across a wide range of industries.  With a strong background in paid media, Chris has developed and optimised campaigns on platforms including Meta, TikTok, LinkedIn, and Snapchat, leveraging A/B and multivariate testing to maximise ROI. Alongside advertising, he has produced SEO-optimised articles and blogs, ensuring brand visibility through effective content and PR outreach.  His thought leadership includes published contributions to Foundr Magazine, Social Media Examiner, and Business 2 Community, where he covered topics spanning digital marketing, social media strategy, branding, and productivity.

Chris Lake

Employment Highlights

Portfolio

3 Habit Hacks to Permanently Boost Your Web Traffic

Social Media Graphic Content

Social Proof - Best Strategies to Boost Your Brand

Content Pooling: How to Supercharge Your Blog Page

Why Posting Every Day on Facebook Is Killing Your Business

3 Twitter Geolocation Ideas to Improve Your Local Marketing

3 Habit Hacks to Permanently Boost Your Web Traffic

Social Media Graphic Content

Social Proof - Best Strategies to Boost Your Brand

Content Pooling: How to Supercharge Your Blog Page

Why Posting Every Day on Facebook Is Killing Your Business

3 Twitter Geolocation Ideas to Improve Your Local Marketing