Simon Mickle

The Protein Works™ is a multi-award winning sports nutrition brand.

• Oversaw the SEO strategy for all TPW domains.
• Worked closely with country managers to execute SEO and content strategy to their market.
• Liaised with key stakeholders to pitch new ideas and educate around new Google algorithm developments.
• Created a content strategy for each web property.
• Assisted with the migration from Magento 1 to Magento 2.
• Sourced external copywriters and worked with internal writers to deploy content to WordPress blog across multiple countries.
• Audited and ensured technical excellence where possible within the current restraints of the existing platform.
• Migrated a blog from Drupal to WordPress and support multisite and multi authorship.

Latitude is an international digital marketing agency, owned by Callcredit Information Group.

• Defined the SEO product as a whole, ensuring it was kept in line with best practice and built to push the performance of all campaigns.
• Oversaw the client and staff retention process, providing appropriate challenges, development, and a level of accountability of all client performance so that all worked towards the same goal.
• Implemented processes such as regular KPI status and strategy sessions.
• Required to hit department targets and resource accordingly, leading all key sales opportunities or allocated them out where appropriate.
• Challenged team members client strategies and KPI performance.
• Drove product expansion from pure SEO, to creative, content, and analytics.

Latitude is an international digital marketing agency, owned by Callcredit Information Group.

• Managed key strategic SEO campaigns.
• Outlined monthly SEO campaign deliverables via campaign production briefs.
• Managed delegation of selected campaign deliverables to others in the department.
• Provided troubleshooting support for SEO campaigns when required.
• Acted as the department lead for external SEO training or SEO consultancies.
• Led and drove integration of new SEO practices into SEO campaigns department wide.
• Created communication pieces and training internally for algorithm and best practice SEO changes. 
• Provided new business assistance in relevant areas where required including producing SEO sales proposals and attending pitch meetings and conference calls.

Latitude is an international digital marketing agency, owned by Callcredit Information Group.

• Monitored, analyzed, and reported performance of key SEO clients.
• Wrote and sent to clients progress reports and optimization requests in an articulate, engaging, and professional manner.
• Helped streamline the request process by gaining access to their in-house change request templates and using their internal template structure as the basis for requests.
• Headed and was the main point of control and site architect of Swinton Commercial Insurance site migration. The goal was to break away from the main Swinton.co.uk site to try to achieve a fresh start and gain rankings for the currently underperforming Swinton commercial terms. 
• Tasked with link building and since taking up this additional work have sourced external links from high-quality sites that have had direct impact on client rankings.

Click Consult, part of global consumer brand business Ceuta Group, is a multi award-winning digital and search marketing agency with a focus on organic (SEO) and paid search (PPC).

• Managed over 30 SME SEO campaigns.
• Worked as regular technical blog writer focusing on exposure from industry tools and publications, including Moz and MajesticSEO.
• Handled onsite tech changes and WordPress integrations.
• Optimized and assisted with internal processes.
• Managed seven internal web properties for lead generation.
• Worked with company directors to drive strategies and business exposure.
• Achieved core KPIs of top 2 “SEO” ranking and similar terms.