Diamond + Branch helps women-owned and purpose-driven organizations increase their reach through efficient digital marketing.<ul><li>Wrote copy for social media, blog posts and articles, website and landing pages, and emails relevant to the various stages of client’s marketing funnel, utilizing best practices for SEO.</li><li>Created ads for social media and Google AdWords, reported on campaign performance, strategized unique angles to highlight. In three months, conversions increased by 5972% while decreasing cost 98%.</li><li>Assigned tasks, collaborated, and managed team to deliver projects, communicated status updates and data to clients, and created proposals for prospects.</li></ul>

Senior Campaign & Content Strategist

<ul><li>Worked with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies.&nbsp;</li><li>Wrote and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors.</li><li>Provided content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.</li></ul>

Content & Digital Campaign Strategist, Copywriter & Editor

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency.&nbsp;Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.<ul><li>Developed marketing plan for voter registration system launch resulting in a pipeline of $74 million in less than a year, plus 55 downloads of gated content, and increased subscriber list by 5100%.</li><li>Worked with product, sales, and engineering to integrate customer feedback into roadmaps and plan future campaigns.</li><li>Developed content ideas and distribution strategy. Managed production of content for blog, website, social media, and sales collateral.</li><li>Redesigned website to incorporate best practices for SEO and usability, revitalized brand messaging.</li><li>Wrote, supervised, and edited creation of press releases, targeted emails, social media posts, white papers, product brochures, and media pitches.</li><li>Evaluated conferences for relevance, planned messaging, coordinated equipment and marketing collateral for sales staff.</li><li>Defined company culture. Planned company meetings and social events&nbsp;</li></ul>

Marketing Manager

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency.&nbsp;Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.<ul><li>Managed launch and maintenance of blog, created white papers, legislative communication, product positioning and messaging, obtained nationally-recognized award nominations and speaking engagements.</li><li>Provided administrative support and strategic planning for the CEO, including scheduling meetings, travel arrangements, preparation of meeting materials, and coordinating projects between departments.</li><li>Managed international portfolio of contacts, organized regular meetings and events, and created touch points throughout year to maintain positive relationships.</li><li>Provided strategic data for CEO to gain leverage, analyzed market trends to aid in product definition, and tracked legislation relevant to company.</li><li>Managed office relocation for over 80 employees, directed administrative staff, and controlled budgets for company events and supplies.</li></ul>

Executive Assistant to the CEO & Communications Manager

WorldNetMedia specializes in placing skilled individuals in today's competitive global Internet work force.<ul><li>Managed company’s social media strategy resulting in increase of Twitter followers over 1300% and Facebook fans 700%. </li><li>Orchestrated move to San Diego office.</li></ul>

Project Manager

Created a position piece from an election technology company detailing why paper-only elections are not the answer to security issues.

The Fallacy of Paper - Why a Return to Paper-based Elections Is Not the Answer

Stefanie Histed

Wrote a white paper describing the important attributes of a modern voter registration system.

Innovation & Security: Cornerstones of Modernized Voter Registration

Produced a newsletter article for the San Diego Red Cross, 2003, about babysitter training. This article was used to pitch the Union-Tribune, who then did a feature article.

Trained to Care

Created a press release about a company employee being named to chair an industry cybersecurity group.

Votem’s Judson Neer to Chair New Election Infrastructure Sector Coordinating Council Working Group

Wrote a blog post on outdoor event venues, optimized for SEO.

10 Outdoor Event Venues in San Diego for Your Holiday Party

Provided ways how integrated GIS will improve not only district management duties, but how to serve voters.

Feature Highlight: 8 Ways GIS Prevents Districting Distress

Produced a blog post on ways to get kids involved with cooking and meal preparation.

Eat Better, Eat Together Month: How to Get Your Kids Involved in Meal Prep

Listed top eight men's body washes of 2015, classified the fragrance profiles for each and examined the science behind their names.

The 8 Best-Selling Men's Body Washes of 2015

Created lead-generation content for lifestyle/coaching website.

5 Steps to Finding Your Passion

Wrote an article to explain what fuzzy matching is in a way that is engaging and easy to understand.

Feature Highlight: Fuzzy Matching

English (British)

Stefanie Histed is a digital marketer, copywriter, and content strategist with experience working with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies. She has written and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors. Her areas of expertise include content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.

Stefanie Histed

Employment Highlights

Education Highlights

Portfolio

The Fallacy of Paper - Why a Return to Paper-based Elections Is Not the Answer

Innovation & Security: Cornerstones of Modernized Voter Registration

Trained to Care

Votem’s Judson Neer to Chair New Election Infrastructure Sector Coordinating Council Working Group

10 Outdoor Event Venues in San Diego for Your Holiday Party

Feature Highlight: 8 Ways GIS Prevents Districting Distress

The Fallacy of Paper - Why a Return to Paper-based Elections Is Not the Answer

Innovation & Security: Cornerstones of Modernized Voter Registration

Trained to Care

Votem’s Judson Neer to Chair New Election Infrastructure Sector Coordinating Council Working Group

10 Outdoor Event Venues in San Diego for Your Holiday Party

Feature Highlight: 8 Ways GIS Prevents Districting Distress