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Stefanie Histed

Content Strategist

Stefanie Histed

Digital marketer, copywriter & content strategist.

Stefanie Histed is a digital marketer, copywriter, and content strategist with experience working with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies. She has written and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors. Her areas of expertise include content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.

Content Strategy
Content Creation
Content Marketing
Digital Marketing
Social Media Content Creation
Social Media Strategy
Copywriting
Marketing Strategy
Web Content Creation
Web Copywriting
Case Studies
White Papers
Brochure Writing
Event Planning
Press Releases
Organic SEO
Paid SEO
Email Campaigns
Lead Generation
Google AdWords
Google Analytics
SEO Writing
Branding
Stefanie Histed

Stefanie Histed

Digital marketer, copywriter & content strategist.

Content Strategist

Stefanie is Available for Projects

Work with Stefanie

Employment Highlights

Senior Campaign & Content Strategist

Diamond + Branch Marketing Group

April 2019 - Present (3 years 4 months)

Content & Digital Campaign Strategist, Copywriter & Editor

Independent

August 2019 - Present (3 years)

Marketing Manager

Votem/Everyone Counts

May 2017 - February 2019 (1 year 10 months)

Executive Assistant to the CEO & Communications Manager

Votem/Everyone Counts

September 2012 - May 2017 (4 years 9 months)

Education Highlights

Bachelor of Arts, Communication

San Diego State University

September 1999 - June 2003 (3 years 10 months)

Portfolio

The Fallacy of Paper - Why a Return to Paper-based Elections Is Not the Answer

Innovation & Security: Cornerstones of Modernized Voter Registration

Trained to Care

Votem’s Judson Neer to Chair New Election Infrastructure Sector Coordinating Council Working Group

10 Outdoor Event Venues in San Diego for Your Holiday Party

Feature Highlight: 8 Ways GIS Prevents Districting Distress

The Fallacy of Paper - Why a Return to Paper-based Elections Is Not the Answer

Innovation & Security: Cornerstones of Modernized Voter Registration

Trained to Care

Votem’s Judson Neer to Chair New Election Infrastructure Sector Coordinating Council Working Group

10 Outdoor Event Venues in San Diego for Your Holiday Party

Feature Highlight: 8 Ways GIS Prevents Districting Distress

Resume

Senior Campaign & Content Strategist

Diamond + Branch Marketing Group

April 2019 - Present (3 years 4 months)

Diamond + Branch helps women-owned and purpose-driven organizations increase their reach through efficient digital marketing.

  • Wrote copy for social media, blog posts and articles, website and landing pages, and emails relevant to the various stages of client’s marketing funnel, utilizing best practices for SEO.
  • Created ads for social media and Google AdWords, reported on campaign performance, strategized unique angles to highlight. In three months, conversions increased by 5972% while decreasing cost 98%.
  • Assigned tasks, collaborated, and managed team to deliver projects, communicated status updates and data to clients, and created proposals for prospects.

Content & Digital Campaign Strategist, Copywriter & Editor

Independent

August 2019 - Present (3 years)

  • Worked with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies. 
  • Wrote and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors.
  • Provided content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.

Marketing Manager

Votem/Everyone Counts

May 2017 - February 2019 (1 year 10 months)

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency. Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.

  • Developed marketing plan for voter registration system launch resulting in a pipeline of $74 million in less than a year, plus 55 downloads of gated content, and increased subscriber list by 5100%.
  • Worked with product, sales, and engineering to integrate customer feedback into roadmaps and plan future campaigns.
  • Developed content ideas and distribution strategy. Managed production of content for blog, website, social media, and sales collateral.
  • Redesigned website to incorporate best practices for SEO and usability, revitalized brand messaging.
  • Wrote, supervised, and edited creation of press releases, targeted emails, social media posts, white papers, product brochures, and media pitches.
  • Evaluated conferences for relevance, planned messaging, coordinated equipment and marketing collateral for sales staff.
  • Defined company culture. Planned company meetings and social events 

Executive Assistant to the CEO & Communications Manager

Votem/Everyone Counts

September 2012 - May 2017 (4 years 9 months)

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency. Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.

  • Managed launch and maintenance of blog, created white papers, legislative communication, product positioning and messaging, obtained nationally-recognized award nominations and speaking engagements.
  • Provided administrative support and strategic planning for the CEO, including scheduling meetings, travel arrangements, preparation of meeting materials, and coordinating projects between departments.
  • Managed international portfolio of contacts, organized regular meetings and events, and created touch points throughout year to maintain positive relationships.
  • Provided strategic data for CEO to gain leverage, analyzed market trends to aid in product definition, and tracked legislation relevant to company.
  • Managed office relocation for over 80 employees, directed administrative staff, and controlled budgets for company events and supplies.

Project Manager

WorldNetMedia

February 2010 - September 2012 (2 years 8 months)

WorldNetMedia specializes in placing skilled individuals in today's competitive global Internet work force.

  • Managed company’s social media strategy resulting in increase of Twitter followers over 1300% and Facebook fans 700%.
  • Orchestrated move to San Diego office.

Education

Bachelor of Arts, Communication

San Diego State University

September 1999 - June 2003 (3 years 10 months)