Stefanie Histed
Content Strategist

Stefanie Histed

Digital marketer, copywriter & content strategist.

About

Stefanie Histed is a digital marketer, copywriter, and content strategist with experience working with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies. She has written and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors. Her areas of expertise include content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.

Employment

5 roles
Apr 2019 - Present 7 years
Senior Campaign & Content Strategist
Diamond + Branch Marketing Group

Diamond + Branch helps women-owned and purpose-driven organizations increase their reach through efficient digital marketing.

  • Wrote copy for social media, blog posts and articles, website and landing pages, and emails relevant to the various stages of client’s marketing funnel, utilizing best practices for SEO.
  • Created ads for social media and Google AdWords, reported on campaign performance, strategized unique angles to highlight. In three months, conversions increased by 5972% while decreasing cost 98%.
  • Assigned tasks, collaborated, and managed team to deliver projects, communicated status updates and data to clients, and created proposals for prospects.
Aug 2019 - Present 6 years 8 months
Content & Digital Campaign Strategist, Copywriter & Editor
Independent
  • Worked with Silicon Valley tech companies, startups, and entrepreneurs to develop marketing strategies. 
  • Wrote and edited content for a variety of clients in technology, coaching, travel, and lifestyle sectors.
  • Provided content creation (for websites, blogs, social media, product brochures, white papers, case studies), trade shows and event planning, press releases, RFP responses, organic and paid SEO, and email campaigns for lead generation.
May 2017 - Feb 2019 1 year 9 months
Marketing Manager
Votem/Everyone Counts

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency. Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.

  • Developed marketing plan for voter registration system launch resulting in a pipeline of $74 million in less than a year, plus 55 downloads of gated content, and increased subscriber list by 5100%.
  • Worked with product, sales, and engineering to integrate customer feedback into roadmaps and plan future campaigns.
  • Developed content ideas and distribution strategy. Managed production of content for blog, website, social media, and sales collateral.
  • Redesigned website to incorporate best practices for SEO and usability, revitalized brand messaging.
  • Wrote, supervised, and edited creation of press releases, targeted emails, social media posts, white papers, product brochures, and media pitches.
  • Evaluated conferences for relevance, planned messaging, coordinated equipment and marketing collateral for sales staff.
  • Defined company culture. Planned company meetings and social events 
Sep 2012 - May 2017 4 years 8 months
Executive Assistant to the CEO & Communications Manager
Votem/Everyone Counts

Votem® is a blockchain-based mobile voting platform enabling citizens around the world to easily vote online with unprecedented verifiability, accessibility, security, and transparency. Votem acquired Everyone Counts in October 2018, job duties from previous position carried over.

  • Managed launch and maintenance of blog, created white papers, legislative communication, product positioning and messaging, obtained nationally-recognized award nominations and speaking engagements.
  • Provided administrative support and strategic planning for the CEO, including scheduling meetings, travel arrangements, preparation of meeting materials, and coordinating projects between departments.
  • Managed international portfolio of contacts, organized regular meetings and events, and created touch points throughout year to maintain positive relationships.
  • Provided strategic data for CEO to gain leverage, analyzed market trends to aid in product definition, and tracked legislation relevant to company.
  • Managed office relocation for over 80 employees, directed administrative staff, and controlled budgets for company events and supplies.
Feb 2010 - Sep 2012 2 years 7 months
Project Manager
WorldNetMedia

WorldNetMedia specializes in placing skilled individuals in today's competitive global Internet work force.

  • Managed company’s social media strategy resulting in increase of Twitter followers over 1300% and Facebook fans 700%.
  • Orchestrated move to San Diego office.

Education

Sep 1999 - Jun 2003 3 years 9 months
Bachelor of Arts, Communication
San Diego State University

Portfolio

10 items