Miguel La Vacca

• Produced more than 700 original social media posts, nearly 100 webpages, more than 90 blogs and articles.
• Worked closely with more than 150 local and national journalists for nearly a dozen small business, nonprofit and government clients.
• Increased online engagement on-average by 162 percent and increased lead generation on-average by 83 percent.

Waterhouse Public Relations serves a variety of regional, national and international organizations with an extensive array of services, from branding and product launches to full-service public relation plans.

• Worked as a remote contractor independently responsible for campaign management, digital copywriting, media relations, opinion polling, opposition research and social media management for the re-election of Sheriff Eric Watson (Bradley County, Tenn.), Erlanger Health System’s hospital expansion campaign and McLemore Cove Preservation Society’s multistate environmental protection campaign.
• Increased total reach by 525 percent, post reach by 541 percent, post engagement by 806 percent and total pages likes by 650 users throughout 11-week, organic campaigns online for Sheriff Eric Watson’s re-election bid.
• Monitored 15 social media platforms, reporting directly to account management on the status of campaign objectives for Erlanger Health and McLemore Cove.

The Hatch Agency is a public relations agency.

• Worked as account management, media relations, and social media intern responsible for administrative, analytical support for national tech brands including Ancestry.com, Asana, CafeX, Codecademy, and Ripple.
• Included as one of three interns recruited nationally.

The Communication Arts Department provides some of the most versatile programs at Lee University, a Christ-centered liberal arts campus located in Cleveland, Tennessee.

• Acted as strategic communications lead for student-run, university accounts.
• Oversaw all strategic and tactical services including copywriting, graphic design, media relations, community engagement, and campaign management for nonprofit campaigns including Blood Assurance, Donor Network West, Leaders for Life, and Project Elevate.
• Doubled new business acquisitions, tripled students involved and increased budget for student projects by 17 percent.

PRSSA is the foremost organization for students interested in public relations and communications.

• Managed PRSSA Bateman Case Study, multistate competition team for the national Campaign to Change Direction.
• Coordinated all pre-test research tools and designed all post-test methodologies. Sample of 400 students, 95 percent confidence interval, +/- 5 margin of error.