<ul><li>Certification in Education for Public Relations.</li></ul>

<ul><li>Produced more than 700 original social media posts, nearly 100 webpages, more than 90 blogs and articles. </li><li>Worked closely with more than 150 local and national journalists for nearly a dozen small business, nonprofit and government clients. </li><li>Increased online engagement on-average by 162 percent and increased lead generation on-average by 83 percent.</li></ul>

Business Marketing Consultant

Alliso Consulting is a business consulting company in Homestead, FL.<ul><li>Managed freelancers and vendors to execute integrated marketing strategies.</li><li>Supervised and produced more than 50 web pages, nearly 100 service articles and blogs, and more than three dozen media instruments, including press releases and radio ads.</li><li>Managed the execution of Google Ad campaigns.</li><li>Managed the scheduling and billing process.</li><li>Worked with clients in broad local businesses but specifically focused on more than a dozen private practice medical offices.</li></ul>

Account Coordinator

Waterhouse Public Relations serves a variety of regional, national and international organizations with an extensive array of services, from branding and product launches to full-service public relation plans.<ul><li>Worked as a remote contractor independently responsible for campaign management, digital copywriting, media relations, opinion polling, opposition research and social media management for the re-election of Sheriff Eric Watson (Bradley County, Tenn.), Erlanger Health System’s hospital expansion campaign and McLemore Cove Preservation Society’s multistate environmental protection campaign.</li><li>Increased total reach by 525 percent, post reach by 541 percent, post engagement by 806 percent and total pages likes by 650 users throughout 11-week, organic campaigns online for Sheriff Eric Watson’s re-election bid.</li><li>Monitored 15 social media platforms, reporting directly to account management on the status of campaign objectives for Erlanger Health and McLemore Cove.</li></ul>

Social Media Specialist

The Hatch Agency is a public relations agency.<ul><li>Worked as account management, media relations, and social media intern responsible for administrative, analytical support for national tech brands including Ancestry.com, Asana, CafeX, Codecademy, and Ripple. </li><li>Included as one of three interns recruited nationally.</li></ul>

Digital Public Relations Intern

The Communication Arts Department provides some of the most versatile programs at Lee University, a Christ-centered liberal arts campus located in Cleveland, Tennessee.<ul><li>Acted as strategic communications lead for student-run, university accounts. </li><li>Oversaw all strategic and tactical services including copywriting, graphic design, media relations, community engagement, and campaign management for nonprofit campaigns including Blood Assurance, Donor Network West, Leaders for Life, and Project Elevate. </li><li>Doubled new business acquisitions, tripled students involved and increased budget for student projects by 17 percent.</li></ul>

Account Executive

PRSSA is the foremost organization for students interested in public relations and communications.<ul><li>Managed PRSSA Bateman Case Study, multistate competition team for the national Campaign to Change Direction.</li><li>Coordinated all pre-test research tools and designed all post-test methodologies. Sample of 400 students, 95 percent confidence interval, +/- 5 margin of error.</li></ul>

Account Manager

Worked with PRSSA Bateman Case Study Competition team for a campaign which aims to change the culture of mental health in America so that all of those in need receive the care and support they deserve. Coordinated all pretest research tools and designed all post-test methodologies. Sample of 400 students, 95percent confidence interval, +/- 5 margin of error.

The Campaign to Change Direction

Miguel La Vacca

Performed market research and copywriting. Developed strategies and tactics for the acquisitions of new, young donors aged 18 to 30. Designed plan for the re-appropriation of incentive spending to cover 92 percent of overall campaign cost.

Blood Assurance Campaign

Developed integrated marketing. Coordinated the development of a comprehensive marketing strategy including paid social advertising, public relations, and direct mail targeting mothers aged 25 to 45 who homeschool their children.

Leaders for Life Campaign

Worked as an account manager for public relations and market research. Developed comprehensive guidelines for a progressive goodwill campaign geared towards social responsibility and activism through a public-private partnership between a major veteran's organization and Donor Network West.

Organ and Tissue Donation in California and Nevada

Collaborated with account executives on media monitoring and client services management for national tech brands including Ancestry.com, Asana, CafeX, Codecademy, and Ripple.

Digital Public Relations

Worked as an account manager for market research. Coordinated the implementation of research instruments designed to measure the plausibility of the expansion of Project Elevate into the Greater Chattanooga Area.

Team Project Elevate

Facilitated brand advocacy, consumer engagement, issue awareness, and strategic insights for social media strategies relating to client accounts for the McLemore Cove Preservation Society campaign.

Save McLemore Cove Campaign

Worked for campaign management, digital copywriting, media relations, opinion polling, opposition research and social media management for the re-election of Sheriff Eric Watson in Bradley County, TN.

Re-Election Campaign

Remote contractor independently responsible for digital copywriting, news media relations, opinion polling, opposition research and social media management on behalf of the reelection campaign for Sheriff Eric Watson in Bradley County, Tenn.

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English (American)

Miguel La Vacca is a business marketing consultant specializing in strategic planning, content marketing, data analytics, and media relations for multistate and national marketing campaigns. With his strong expertise in social media management, he has managed several campaigns including the re-election of Sheriff Eric Watson (Bradley County, TN), Erlanger Health System’s hospital expansion and McLemore Cove Preservation Society’s multistate environmental protection campaign. Some of his past client accounts include national tech brands such as Ancestry.com, Asana, CafeX, Codecademy, and Ripple.

Miguel La Vacca

Employment Highlights

Education Highlights

Portfolio

The Campaign to Change Direction

Blood Assurance Campaign

Leaders for Life Campaign

Organ and Tissue Donation in California and Nevada

Digital Public Relations

Team Project Elevate

The Campaign to Change Direction

Blood Assurance Campaign

Leaders for Life Campaign

Organ and Tissue Donation in California and Nevada

Digital Public Relations

Team Project Elevate