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Work With High Performing Talent On Demand

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Miguel La Vacca

Digital Marketer

Miguel La Vacca

Past clients included Ancestry.com, Asana and Codecademy.

Miguel La Vacca is a business marketing consultant specializing in strategic planning, content marketing, data analytics, and media relations for multistate and national marketing campaigns. With his strong expertise in social media management, he has managed several campaigns including the re-election of Sheriff Eric Watson (Bradley County, TN), Erlanger Health System’s hospital expansion and McLemore Cove Preservation Society’s multistate environmental protection campaign. Some of his past client accounts include national tech brands such as Ancestry.com, Asana, CafeX, Codecademy, and Ripple.

Digital Marketing
Graphic Design
Campaign Management
Public Relations
Media Relations
Social Media Marketing
Copywriting
Google AdWords
Miguel La Vacca

Miguel La Vacca

Past clients included Ancestry.com, Asana and Codecademy.

Digital Marketer

Miguel is Available for Projects

Work with Miguel

Employment Highlights

Business Marketing Consultant

Independent

May 2017 - Present (6 years 11 months)

Account Coordinator

Alliso Consulting

February 2019 - Present (5 years 2 months)

Social Media Specialist

Waterhouse Public Relations

February 2018 - June 2018 (5 months)

Digital Public Relations Intern

The Hatch Agency

July 2017 - August 2017 (2 months)

Education Highlights

Bachelor of Science, Public Relations & Advertising

Lee University

January 2013 - December 2017 (5 years)

Portfolio

The Campaign to Change Direction

The Campaign to Change Direction

Blood Assurance

Blood Assurance Campaign

www.voyagetogreatness.com

Leaders for Life Campaign

Donor Network West

Organ and Tissue Donation in California and Nevada

Digital Public Relations

Team Project Elevate

Team Project Elevate

The Campaign to Change Direction

The Campaign to Change Direction

Blood Assurance

Blood Assurance Campaign

www.voyagetogreatness.com

Leaders for Life Campaign

Donor Network West

Organ and Tissue Donation in California and Nevada

Digital Public Relations

Team Project Elevate

Team Project Elevate

Resume

Business Marketing Consultant

Independent

May 2017 - Present (6 years 11 months)

  • Produced more than 700 original social media posts, nearly 100 webpages, more than 90 blogs and articles.
  • Worked closely with more than 150 local and national journalists for nearly a dozen small business, nonprofit and government clients.
  • Increased online engagement on-average by 162 percent and increased lead generation on-average by 83 percent.

Account Coordinator

Alliso Consulting

February 2019 - Present (5 years 2 months)

Alliso Consulting is a business consulting company in Homestead, FL.

  • Managed freelancers and vendors to execute integrated marketing strategies.
  • Supervised and produced more than 50 web pages, nearly 100 service articles and blogs, and more than three dozen media instruments, including press releases and radio ads.
  • Managed the execution of Google Ad campaigns.
  • Managed the scheduling and billing process.
  • Worked with clients in broad local businesses but specifically focused on more than a dozen private practice medical offices.

Social Media Specialist

Waterhouse Public Relations

February 2018 - June 2018 (5 months)

Waterhouse Public Relations serves a variety of regional, national and international organizations with an extensive array of services, from branding and product launches to full-service public relation plans.

  • Worked as a remote contractor independently responsible for campaign management, digital copywriting, media relations, opinion polling, opposition research and social media management for the re-election of Sheriff Eric Watson (Bradley County, Tenn.), Erlanger Health System’s hospital expansion campaign and McLemore Cove Preservation Society’s multistate environmental protection campaign.
  • Increased total reach by 525 percent, post reach by 541 percent, post engagement by 806 percent and total pages likes by 650 users throughout 11-week, organic campaigns online for Sheriff Eric Watson’s re-election bid.
  • Monitored 15 social media platforms, reporting directly to account management on the status of campaign objectives for Erlanger Health and McLemore Cove.

Digital Public Relations Intern

The Hatch Agency

July 2017 - August 2017 (2 months)

The Hatch Agency is a public relations agency.

  • Worked as account management, media relations, and social media intern responsible for administrative, analytical support for national tech brands including Ancestry.com, Asana, CafeX, Codecademy, and Ripple.
  • Included as one of three interns recruited nationally.

Account Executive

Department of Communication Arts, Lee University

August 2015 - May 2017 (1 year 10 months)

The Communication Arts Department provides some of the most versatile programs at Lee University, a Christ-centered liberal arts campus located in Cleveland, Tennessee.

  • Acted as strategic communications lead for student-run, university accounts.
  • Oversaw all strategic and tactical services including copywriting, graphic design, media relations, community engagement, and campaign management for nonprofit campaigns including Blood Assurance, Donor Network West, Leaders for Life, and Project Elevate.
  • Doubled new business acquisitions, tripled students involved and increased budget for student projects by 17 percent.

Account Manager

Public Relations Society of America (PRSSA)

August 2016 - February 2017 (7 months)

PRSSA is the foremost organization for students interested in public relations and communications.

  • Managed PRSSA Bateman Case Study, multistate competition team for the national Campaign to Change Direction.
  • Coordinated all pre-test research tools and designed all post-test methodologies. Sample of 400 students, 95 percent confidence interval, +/- 5 margin of error.

Education

Bachelor of Science, Public Relations & Advertising

Lee University

January 2013 - December 2017 (5 years)

  • Certification in Education for Public Relations.