- Spearheaded North America’s PR initiatives for Time Out Group and its two business sectors such as Time Out Media and Time Out Market.
- Managed five PR firms to generate publicity for Time Out Market in five major cities.
- Collaborated with cross-functional partners to ensure implementation of PR strategies across Time Out Media and Time Out Market.
- Planned PR pre-launch, launch and post-launch strategies for new Time Out Market locations.
- Strategized PR for Time Out’s brand partnerships.
- Pitched Time Out Media’s global stories and secured media opportunities for editorial team.
- Booked executive speaking engagements and crafted company narrative for thought leadership initiatives.
Amanda Howard
About
Amanda Howard is a communications specialist with diverse experience with companies of all sizes, industries, and growth stages, from established corporations and medium-sized businesses to high-growth startups. She has worked in corporate communications and PR roles in big companies, including NBCUniversal, WeWork, and BuzzFeed. At Time Out Group, she served as a PR manager responsible for spearheading North America’s PR initiatives for the company and its two business sectors such as Time Out Media and Time Out Market.
Employment
- Managed PR initiatives with WeWork’s top enterprise clients, including 32% of the Fortune 500.
- Crafted and pitched real estate press announcements when WeWork entered a new location or market.
- Oversaw research campaigns showcasing WeWork’s impact across different markets and economies.
- Managed vetting process for speaking engagements and media trained executives for interviews.
- Created and executed press strategies for 10 grand openings for WeWork Labs, an international incubator program.
- Wrote and disseminated over 300 company-wide newsletters, highlighting domestic, international and industry breaking news.
- Presented communication strategies for upcoming campaigns and company partnerships.
- Submitted WeWork and executives to prominent awards to elevate the brand’s reputation and credentials.
- Compiled and disseminated over 600 press reports to executives, PR teams and company-wide distributions.
- Hired, trained, and supervised 11 pages for the corporate communications department.
- Collaborated with the internal communications team for employee initiatives, campaign messages and intranet editorial calendars.
- Managed corporate Snapchat account to capture live coverage of employee events and activations.
- Provided executive assistance to the executive vice president of corporate communications.
- Wrote over 200 internal press newsletters that reached more than 1,300 employees.
- Assisted with the planning, production, and press outreach for “BuzzFeed Brews,” a live celebrity interview series.
- Managed internal and external talent for reporter book launches, pop-up events, and company programs.
- Created weekly media relations analysis highlighting media hires and beat changes.