Egemen Akbas
Pay Per Click Expert

Egemen Akbas

Handled Netflix and The Walt Disney Company accounts.
Work with Egemen Work with a Pay Per Click Expert

About

An award-winning account manager and digital marketing expert, Egemen Akbas specializes in pay per click, branding and paid media strategies. He is skilled in generating new ideas for social content and developing effective media campaign strategies across social platforms display and search, including Facebook, Instagram, LinkedIn, Twitter, Google Display Network, Programmatic, and YouTube, and Google AdWords. He delivered successful completion of large-scale projects for global and local brands such as The Walt Disney Company, Netflix, Barbican Centre, Southbank Centre, and Royal Collection Trust. His experience includes the execution of paid digital marketing solutions that drove business performance, communications, and digital engagement for notable clients.

Employment

2 roles
Jan 2018 - Present 8 years 4 months
Digital Specialist
Target Live

-Target Live is part of the Havas Group, that specialises in live entertainment, music, festivals and attractions.

  • Identified target audiences and analysed their characteristics, behaviour and media habits to recommend the most appropriate types of media to use, as well as the most effective time frames and locations.
  • Planned integrated campaigns, across all relevant media and marketing channels.
  • Drove the strategy of media campaigns across Display (Google Display Network, Programmatic, YouTube and Amazon), Social (Facebook, Instagram, LinkedIn, Twitter and Snapchat), and Search (Google AdWords).
  • Identified and implemented PPC and paid social campaigns to achieve acquisition objectives and tracked key performance metrics with a focus on CRO.
  • Analysed and reported campaign performance to optimise campaigns and drive ROI.
  • Clients:Barbican Centre, Roundhouse, Royal Collection Trust and Southbank Centre.
Mar 2016 - Jan 2018 1 year 10 months
Account Manager
Grey
  • Worked alongside the Digital Communication Director, generated new ideas for social content and paid digital marketing services to drive communications and engagement with customers.
  • Ensured content for social media, website and email marketing improved online presence, brand awareness, engagements and converted visitors into leads.
  • Maintained knowledge of emerging developments and trends in data management and statistical analysis.
  • Managed the social media account and ensured all social media content was regular, relevant and engaging.
  • Nurtured existing relationships and built new ones with brands, influencers and customers.
  • Managed paid social campaigns with right strategy to ensure media budget was well spent.
  • Clients: The Walt Disney Company, Netflix, Marvel, Star Wars, LC Waikiki, Garanti Payment Systems, Bonus Card, Miles & Smiles Card.

AWARDS

Winner, Kirmizi , The Best Real Time Digital Communication, Netflix. 

Winner, Cannes Lions , Cyber Category Shortlist, #EbruOriginals Campaign for Netflix.

Winner, Cannes Lions , Promo and Activation Category Shortlist, #EbruOriginals Campaign for Netflix.

Winner, Clio Awards , Innovation Category Silver, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Most Creative Real Time Communication, Netflix.

Winner, Kristal Elma Awards , The Best Digital Communication, Netflix.

Winner, Kristal Elma Awards , The Most Creative Content Strategy, Netflix.

Winner, Kristal Elma Awards , The Best Branded Content Campaign, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Best Digital Campaign, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Best Entertainment Brand on Socials, Netflix.

Winner, Golden Drum Awards , W Capture (use) of Local Spirit, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Social Media Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Digital Communications Strategy, Netflix.

Winner, Felis Awards , The Best Digital Integrated Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Digital Oriented PR Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Launch Campaign, Two tweets launch for Netflix.

Education

Sep 2014 - Sep 2015 1 year
Master's Degree, Media & Communication
Kingston University
Sep 2009 - Jun 2014 4 years 9 months
Bachelor's Degree, Economics
Yasar University

Portfolio

3 items