Egemen Akbas

-Target Live is part of the Havas Group, that specialises in live entertainment, music, festivals and attractions.

• Identified target audiences and analysed their characteristics, behaviour and media habits to recommend the most appropriate types of media to use, as well as the most effective time frames and locations.
• Planned integrated campaigns, across all relevant media and marketing channels.
• Drove the strategy of media campaigns across Display (Google Display Network, Programmatic, YouTube and Amazon), Social (Facebook, Instagram, LinkedIn, Twitter and Snapchat), and Search (Google AdWords).
• Identified and implemented PPC and paid social campaigns to achieve acquisition objectives and tracked key performance metrics with a focus on CRO.
• Analysed and reported campaign performance to optimise campaigns and drive ROI.
• Clients:Barbican Centre, Roundhouse, Royal Collection Trust and Southbank Centre.

• Worked alongside the Digital Communication Director, generated new ideas for social content and paid digital marketing services to drive communications and engagement with customers.
• Ensured content for social media, website and email marketing improved online presence, brand awareness, engagements and converted visitors into leads.
• Maintained knowledge of emerging developments and trends in data management and statistical analysis.
• Managed the social media account and ensured all social media content was regular, relevant and engaging.
• Nurtured existing relationships and built new ones with brands, influencers and customers.
• Managed paid social campaigns with right strategy to ensure media budget was well spent.
• Clients: The Walt Disney Company, Netflix, Marvel, Star Wars, LC Waikiki, Garanti Payment Systems, Bonus Card, Miles & Smiles Card.

AWARDS

Winner, Kirmizi , The Best Real Time Digital Communication, Netflix. 

Winner, Cannes Lions , Cyber Category Shortlist, #EbruOriginals Campaign for Netflix.

Winner, Cannes Lions , Promo and Activation Category Shortlist, #EbruOriginals Campaign for Netflix.

Winner, Clio Awards , Innovation Category Silver, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Most Creative Real Time Communication, Netflix.

Winner, Kristal Elma Awards , The Best Digital Communication, Netflix.

Winner, Kristal Elma Awards , The Most Creative Content Strategy, Netflix.

Winner, Kristal Elma Awards , The Best Branded Content Campaign, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Best Digital Campaign, #EbruOriginals Campaign for Netflix.

Winner, Kristal Elma Awards , The Best Entertainment Brand on Socials, Netflix.

Winner, Golden Drum Awards , W Capture (use) of Local Spirit, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Social Media Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Digital Communications Strategy, Netflix.

Winner, Felis Awards , The Best Digital Integrated Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Digital Oriented PR Campaign, #EbruOriginals Campaign for Netflix.

Winner, Felis Awards , The Best Launch Campaign, Two tweets launch for Netflix.