<ul><li>Worked with both scrappy start-ups and global Fortune 500 companies to develop captivating brands, craft marketing strategies and content programs that attract and nurture leads, and write engaging, worthwhile content tailored to ideal audiences.</li><li>Clients: Salesforce, Dell Technologies, The Hartford, Leidos, themuse.com, Crowdstaffing, Badenoch + Clark, Modis, Ajilon, LEGO, Weebly, Johnson &amp; Johnson, Monster, Santander, Brown Advisory, Great Wolf Lodge, and League.</li></ul>

Marketing Consultant, Content Strategist & Writer

<ul><li>Collaborated remotely with Contently clients in various industries to plan and execute their content marketing plans, which included recruiting, training, and managing freelance teams of 5-25 writers as well as editing all content for quality and brand voice.</li><li>Covered various topics including employer branding, hiring fully remote and blended workforces, creating worker benefit programs that boost productivity, and more.</li></ul>

Managing Editor

<ul><li>Worked alongside sales and operations leaders to determine marketing goals and led a strong team of individuals responsible for brand awareness, content creation, and lead generation for Adecco Staffing, USA - part of Adecco Group, a Fortune 500 company</li><li>Researched hot topics within specific industries and focused on ones relevant to buyer personas while presenting business as a strong solution.</li><li>Created both digital and print marketing content while leveraging email marketing, blog and website, digital advertising, social media, SEO tactics, and direct mail to achieve integrated marketing campaigns with high shareability. </li><li>Kicked off every campaign plan by considering business goals to then identify own KPIs.</li></ul>

Senior Marketing Manager

Created a blog post that discusses some compelling reasons to make the career transition to IT.

IT Career Transition Series - Part II: From Data Entry to Data Analyst Jobs Report

Anne Shaw

Wrote content for Dell Technologies providing six strategies executive leaders can implement today to attract qualified women to their teams and promote a more diverse workforce.

Six Ways Tech Companies Can Hire More Women (Today)

Developed a guide for helping people brainstorm and choose a side hustle that works with their skills and desired lifestyle.

How to Choose the Right Side Hustle for You

Created a piece for Leidos that would both attract and educate potential interns to their own internship program. Interviewed three internal SMEs and created two versions of the article for format A/B testing based on how this audience's demographics differ greatly from Leidos' typical target audiences.

What Hiring Managers Seek and How to Make the Most of Your Internship

Wrote a short blog post intro into an infographic for themuse.com about how job seekers can tactfully and thoroughly determine whether their potential employer fosters an inclusive culture.

Looking for an Inclusive Employer? Ask These 9 Questions During Your Interview

Produced a recruitment content for BlackRock, featured on TheMuse.com. Anne spoke with two veterans who are now employed by BlackRock to gather share insights from them about how to successfully transition into a civilian career after military service.

How I Transitioned From Military Life to a Civilian Job

Developed a step-by-step infographic guiding people on how to create a career map, with example. Writing includes intro copy and all infographic copy.

You Need a Career Plan. Here's How to Make One

Created an eBook offering data and insights that reveal how the L&D function is becoming more integral to organizational change, especially as the essential skill sets that companies need to compete evolve.

Why Learning is Pivotal to Business Transformation

English (British)

Anne Shaw is a marketing consultant, content strategist, and writer with experience working with both startups and global Fortune 500 companies. She has developed brands, crafted marketing strategies and content programs, as well as written content for brands, including The Adecco Group, Salesforce, Dell Technologies, The Hartford, Leidos, themuse.com, Crowdstaffing, Badenoch + Clark, Modis, Ajilon, LEGO, Weebly, Johnson & Johnson, Monster, Santander, Brown Advisory, Great Wolf Lodge, and League.

Anne Shaw

Employment Highlights

Portfolio

IT Career Transition Series - Part II: From Data Entry to Data Analyst Jobs Report

Six Ways Tech Companies Can Hire More Women (Today)

How to Choose the Right Side Hustle for You

What Hiring Managers Seek and How to Make the Most of Your Internship

Looking for an Inclusive Employer? Ask These 9 Questions During Your Interview

How I Transitioned From Military Life to a Civilian Job

IT Career Transition Series - Part II: From Data Entry to Data Analyst Jobs Report

Six Ways Tech Companies Can Hire More Women (Today)

How to Choose the Right Side Hustle for You

What Hiring Managers Seek and How to Make the Most of Your Internship

Looking for an Inclusive Employer? Ask These 9 Questions During Your Interview

How I Transitioned From Military Life to a Civilian Job