Michelle Garrett
Content Writer

Michelle Garrett

PR consultant, content creator, blogger, speaker & award-winning writer.
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About

As a public relations consultant, content creator, blogger, speaker, and award-winning writer, Michelle Garrett has over 20 years' experience crafting content, strategy, and programs for companies ranging from small businesses, startups, nonprofits, and large corporations. She was named one of the Top 13 Content Marketing Influencers to Follow and a Top 50 Content Marketing World Influencer. Her blog was selected as a Top 25 Must-Read Public Relations Blog, and she was deemed a Top 100 PR Influencer by Onalytica. Michelle's articles and advice have been featured in Entrepreneur, Forbes, Muck Rack, Ragan’s PR Daily, Meltwater, Spin Sucks, Critical Mention, CIO, Upwork, Freelancers Union, Nation 1099, Prowly, SheKnows, CommProBiz, and others.

Employment

3 roles
Mar 1999 - Present 27 years 2 months
Marketing & PR Consultant, Writer, Speaker & Blogger
Independent
  • Offered services such as media relations, writing, social media, training, strategy, planning, and counsel.
  • Contributed monthly to Ragan’s PR Daily, Meltwater and Muck Rack and frequently published and quoted on other sites such as Entrepreneur, Forbes, Freelancers Union, and more.
  • Wrote press releases, contributed articles, blog posts, social media content, marketing collateral, backgrounders, web text, speaking abstracts, customer success stories, case studies, and newsletter articles; provided counsel on tactics and strategy; managed projects, including customer reference and reviews programs; conducted media and analyst relations through traditional channels as well as social media; managed speaker and awards programs; provided media training; planned events.
  • Clients: the Ohio State Bar Foundation, Meltwater, Dow Jones, BriskHeat, the Columbus College of Art & Design (CCAD), HP, and many others.
Mar 1998 - Mar 1999 1 year
Account Manager
Citigate Cunningham, Inc.

Citigate Cunningham is a public relations firm that has served such high-tech clients as Affinnova, Nexaweb, and Sybase.

  • Served as account manager for Adobe graphics product division and HP enterprise storage server and high-performance server divisions.
  • Managed three full-time associates, as well as multiple contractors and administrative support, up to a total of nine people at any given time; led weekly team meetings and coached team members daily.
  • Oversaw annual budget of more than $1 million and monthly budget ranging from $60,000-$90,000.
  • Managed multiple concurrent product launches; wrote press releases, reports, plans, Q&A sheets and other documents. Planned and supported industry trade show efforts, events, and conferences.
  • Developed relationships with key press and analysts through media relations and press tours.
  • Provided strategic counsel to client contacts, including product managers, directors, and general managers.
  • Developed reviews program approach and managed four concurrent reviews programs with overwhelmingly positive results.
  • Secured briefings with more than 300 contacts at 182 publications and analyst firms in a six-month period.
  • Secured more than 280 placements for Adobe graphics products in a six-month period.
Mar 1997 - Mar 1998 1 year
Public Relations Specialist
Silicon Graphics, Inc.
  • Planned, wrote, edited, and coordinated production of press releases and technical white papers.
  • Developed relationships with key trade press editors and industry analysts, with a focus on those in the vertical markets, including manufacturing, CAD, automotive, aerospace/government, AEC, and printing and publishing.
  • Created, pursued, and prioritized opportunities for coverage of products and technologies, including application programming interfaces (APIs) such as OpenGL and complex data management (CDM) solutions.
  • Managed outside public relations agency relationships and public relations associate.
  • Planned and supported industry trade show efforts, events and conferences.

Portfolio

7 items