Michelle Garrett

• Offered services such as media relations, writing, social media, training, strategy, planning, and counsel.
• Contributed monthly to Ragan’s PR Daily, Meltwater and Muck Rack and frequently published and quoted on other sites such as Entrepreneur, Forbes, Freelancers Union, and more.
• Wrote press releases, contributed articles, blog posts, social media content, marketing collateral, backgrounders, web text, speaking abstracts, customer success stories, case studies, and newsletter articles; provided counsel on tactics and strategy; managed projects, including customer reference and reviews programs; conducted media and analyst relations through traditional channels as well as social media; managed speaker and awards programs; provided media training; planned events.
• Clients: the Ohio State Bar Foundation, Meltwater, Dow Jones, BriskHeat, the Columbus College of Art & Design (CCAD), HP, and many others.

Citigate Cunningham is a public relations firm that has served such high-tech clients as Affinnova, Nexaweb, and Sybase.

• Served as account manager for Adobe graphics product division and HP enterprise storage server and high-performance server divisions.
• Managed three full-time associates, as well as multiple contractors and administrative support, up to a total of nine people at any given time; led weekly team meetings and coached team members daily.
• Oversaw annual budget of more than $1 million and monthly budget ranging from $60,000-$90,000.
• Managed multiple concurrent product launches; wrote press releases, reports, plans, Q&A sheets and other documents. Planned and supported industry trade show efforts, events, and conferences.
• Developed relationships with key press and analysts through media relations and press tours.
• Provided strategic counsel to client contacts, including product managers, directors, and general managers.
• Developed reviews program approach and managed four concurrent reviews programs with overwhelmingly positive results.
• Secured briefings with more than 300 contacts at 182 publications and analyst firms in a six-month period.
• Secured more than 280 placements for Adobe graphics products in a six-month period.

• Planned, wrote, edited, and coordinated production of press releases and technical white papers.
• Developed relationships with key trade press editors and industry analysts, with a focus on those in the vertical markets, including manufacturing, CAD, automotive, aerospace/government, AEC, and printing and publishing.
• Created, pursued, and prioritized opportunities for coverage of products and technologies, including application programming interfaces (APIs) such as OpenGL and complex data management (CDM) solutions.
• Managed outside public relations agency relationships and public relations associate.
• Planned and supported industry trade show efforts, events and conferences.