Patrick Schubert

iMeds offers a platform to electronically complete medical insurance reports for most insurers. 

• Planned and defined strategy to boost SEO on the German market.
• Defined improvements on the website and provided a roadmap with suggestions (site audit - SEMrush).
• Provided competition research and business recommendations.
• Researched the website bottlenecks with Google Analytics (Bounce Rate and Google Search Console).
• Developed e-commerce, online marketing, and digital analyses.
• Conducted website analysis using multiple examining tools.
• Examined the customer journey and behaviors to POS.
• Constructed and uncovered ongoing business strategies using SWOT, PESTLE, and BOSCARD.

• Researched articles and postings on social media to define social media marketing (SMM).
• Created an expanded online marketing mix, including SMM, SEM, SEO, email, YouTube, and blog.
• Analyzed and evaluated the promotion needs of ongoing marketing and advertising campaigns.
• Established a new marketing approach (Knowledge-Sharing marketing).

Starmind is cutting-edge AI technology that enables users to access everyone's knowledge in their organization, on demand.

• Examined the customer behavior on the knowledge sharing and SaaS market to realize a suitable marketing strategy (POS and customer journey).
• Developed and implemented social media brand strategy campaigns and building brand awareness in EU countries.
• Monitored social media progress by using various analytic tools such as SEMrush and MOZ.
• Created content, including text, video, and infographics.
• Investigated the market to find out the ideal influencer for the product and looked out for the competition.
• Consulted on business recommendations against competitor news as well as examining past and current revenue of businesses.
• Investigated stakeholders and influencers to drive the optimum marketing model.
• Implemented analyzing methods.
• Negotiated with stakeholders and influencers.
• Optimized KPI on object goals.
• Provided concept development, including persona and scenario (storytelling).

• Developing a fast loading (mobile-first responsive) web page by using only HTML, CSS, and JavaScript
• Content creation by implementing JavaScript pseudo-classes
• Implementation advanced Google Tag Manager(GTM) - custom tags (tracking of AdBlock)

• Generating of specified personas to compare customer behavior and the customer journey
• Storytelling about customer relationship behavior
• Analyzing & researching of ongoing business requirements
• Examined the retailer market and customer behavior to realize a suitable marketing strategy (POS)
• Calculated a marketing strategy on the forecast marketing budget
• Personalization of customer experience (POS, customer journey)
• Providing customized end-to-end marketing solutions
• Understand retail marketing and online competition.
• Technical solution finding on the retail market
• Concept development, including persona and scenario (storytelling)
• Incorporated new technology marketing approaches on retailer market
• Optimized retail marketing strategies to grow leads and sales (Marketing Insides)

• Analyzing, troubleshooting & problem-solving of Apps
• Managing agile projects
• Responsible for technical developer questions about interacting with Google & TensorFlow API (multilingual communication)
• Linking the API into the Google Cloud Platform (GCP) and Firebase to create a self-learning TensorFlow (AI) Progressive Web App (PWA) 
• Testing actions across various multi-modal platforms and debug if required (JavaScript, JSON, Node.js).
• Multitasking and working on a swift procedure workflow
• Communication across various stakeholders, including technical and non-technical partners
• Hands-on development JavaScript, JSON, NodeJS
• Basic knowledge in various database technologies (MySQL, NoSQL, MongoDB, Node.js, Firebase GCP)
• Deep understanding of the synergy between User Interface (UI) and User Experience (UX)
• Client facing and satisfaction by using the CRM Salesforce Marketing Cloud

• Planning a strategy to boost leads on the German market
• Competition research & construct business recommendations
• Definition for improvements on the website and providing a road map with suggestions (Site Audit - SEMrush)
• Researching the website bottlenecks with Google Analytics (Bounce Rate, time capture, CTR)
• Website analysis using multiple examining tools
• E-Commerce, online marketing & digital analyses
• Construct and uncovering ongoing business strategies (SWOT, PESTLE, BOSCARD)
• Examining the customer journey & behaviors to POS

• Implemented successfully various tracking processes, including goal tracking, remarketing, enhanced e-commerce, and ads conversion tracking (keyword tracking) .
• Developed multiple winning (ROAS) advertise campaigns (PPC, CPC, CPM, and CPA) as well as social media marketing strategies.
• Compared the outcome of the promotions by using A/B testing and the metrics of Google Analytics.
• Drove new KPI based on the result of the calculations and measurements, as well as provided particular business objects.
• Increased the team performance and customer success rate of the German team by 300% by using a self-written user guide.
• Analyzed the web page and CMS structure, and created a tailored SEO on it.
• Forecasted and drove KPIs performance and troubleshoot KPI demands issues.
• Reviewed the success of campaigns and developed ways to improve.
• Improved multiple campaign rankings and grew traffic and conversion rates on Google Ads.
• Conducted keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Researched and implemented general and specific keyword strategies to increase organic traffic and conversions.
• Implemented advanced Google Analytics and Google Tag Manager.
• Developed HTML5, CSS3, JavaScript, jQuery, and CMS.
• Analyzed the business insights and customer behavior to lower the bounce rate and grew the impression rate as well as the CTR.
• Examined the point of sale (POS) and generated new customer stories.
• Created digital promotional campaigns that drive traffic and transactions with natural links to websites.
• Worked with various marketing directors and developers.
• Knowledge of Google Analytics (GA), Google Ads, Google Optimize, Google Search Console, Google Tag Manager (GTM) & Google Data Studio
• Controlling multiple projects and accounts.
• Customer-facing and satisfaction by using the Salesforce Marketing Cloud Content Management System (CRM)

• Implementation of primary data security (GDPR - May 25, 2018)
• Running SEO & SEM marketing strategy on the DACH market
• Execution customized advanced Google Tag Manager(GTM) tags & Google Analytics targeting
• Website analysis by using Google Analytics & Google Search Console
• CMS WordPress optimization and customization (HTML, CSS, JavaScript)
• Analyzing ongoing customer experiences (customer journey) to achieve the Point Of Sale (POS)
• Preparation & managing the web page server move
• Created and implemented the Google Ads Conversion tracking (PPC, CPC, CPM, and CPA)

• Implementation of primary data security (GDPR - May 25, 2018)
• Running SEO/SEM marketing strategy for local marketing and Geo-tracking
• Website analysis by using Google Analytics & Google Search Console
• CMS WordPress optimization and customization (HTML, CSS, JavaScript)
• Executing Google Analytics targeting and marketing
• Creating a personalized landing page to increase the Return On Investment (ROI) optimization the targeted customer group (lead generation)

• Developing multiple web pages from scratch by using  HTML5, CSS3 & JavaScript
• Creating webshops by using CMS WordPress & WooCommerce
• Responsible for marketing texts (SEO keyword specific).

• Forecasting & calculating reservations against the past month/year and presented to the management via storytelling.
• Leading & educating new trainees; showing tasks and informing about the hotel rules (contact person for trainees).
• Analyzing the quality of the hotel by using multiple techniques such as interviews & surveys as well as observing the behavior of the guests.
• Greeting significant guests in the front office and guided them around the hotel.
• Content creation on personal letters as well on guest replies on several websites.
• Responsible for the management of the food preparation (Catering) and Supply Chain (Kanban)

• Responsible for venue marketing, advertisement (online, offline), live event scheduling; sourcing, training of staffing, technical setup (equipment sourcing, setup, testing)
• Launch of Facebook & Google advertising campaigns
• Calculating marketing budget and re-spending & investments for upcoming events
• Analysis of the performance of multiple online & offline marketing channels, and forecasting success of the events
• Successfully arranging multiple shows with over 500 People (PAX) by using an agile six-stage project management model.
• Creation of a successful marketing strategy mix by linking digital & direct marketing channels together.
• Negotiation of contracts between employees, bands, and multiple stakeholders
• Collaborating with various parties
• Documentation of corporate communication to network my team, the projects, events, and the stakeholders, to create a positive promotion & advertising.

• Supported successful multiple music festivals as well as realized numerous trade shows in various German-language countries.
• Used various software for different tasks like Coral Draw, Steinberg Wave Lab, and Cubase 7, GarageBand, and Line6 Effects.