Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Patrick Schubert

Patrick Schubert

Past clients include Google, Accenture & Cognizant.

Patrick Schubert is a digital marketing specialist and business and web analyst with over a decade of expertise in customer behavior, strategy, as well as web development. He has experience across different aspects of digital marketing, including SEO, SEM, social media marketing, Google Analytics, CRM, product management, and marketing strategy. His past clients include Google, SEMrush, Starmind, Elium, and FastStage, among others. IDENTIFY OPPORTUNITIES - Marketing is like art; some people play the piano or guitar, I play with brands and mindsets to get a thrilling marketing mix. CONSULTING BUSINESSES - The world and people are transforming, and your company should be agile to be still inspiring too, never mind whether, new technology, new mindsets of people; you can reach the right people every time. TECH SAVVY Besides my web projects, I'm a tech enthusiast and possess vast knowledge of new technology and usage in businesses. Major reached milestones: * Founding and organizing some music festivals from scratch. - Agile Project Management, Team Leading, Fund Rising, Calculating the marketing budget, Collaborating with various parties * Writing a German guide for Google Analytics beginners. - Customer Success, Work under Pressure, Find a Solution, translating technical knowledge to any customers * Created marketing strategy offline/online for the DACH market. - Multichannel Marketing, Influencer & competitor research, solution finding, POS, B2B, B2C, Business Analyze * I write various LinkedIn, Medium, Blog article about marketing. - Perseverance, Commitment, Self-Motivation, self-learning, teaching

Digital Marketing
Online Marketing
Business Analytics
Web Analytics
SEM
SEO
Social Media Marketing
Google Analytics
CRM
Product Management
Marketing Strategy
Business Writing
B2B Marketing
B2C Marketing
Web Development
Google Tag Manager
Google Search Console
Data Analytics
Agile Management
Patrick Schubert

Patrick Schubert

Past clients include Google, Accenture & Cognizant.

Patrick is Available for Projects

Work with Patrick

Employment Highlights

Business & Web Analyst

Mediadesign Vogel

January 2020 - Present (2 years 8 months)

SEO Consultant

iMeds

November 2019 - December 2019 (2 months)

DACH Marketing Consultant

SEMrush

September 2019 - October 2019 (2 months)

Business Development Executive

Starmind

March 2019 - August 2019 (6 months)

Education Highlights

International Diploma, Business Analysis

Pentagon Training

October 2017 - February 2020 (2 years 5 months)

Certificate, Advanced Event & Marketing Management

TA-Hameln

June 2012 - June 2014 (2 years 1 month)

Certificate, Audio Engineering

HOFA & Radio Hieronymus

February 2005 - January 2009 (4 years)

High School Diploma, Sport & Technique

Herder School - High School

September 1994 - July 2004 (9 years 11 months)

Portfolio

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News App

Patrick Schubert Resumé

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Patrick | Schubert

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Patrick Schubert Resumé

Home

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Patrick | Schubert Site Bookmarker

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Patrick | Schubert

Resume

Business & Web Analyst

Mediadesign Vogel

January 2020 - Present (2 years 8 months)

Mediadesign Vogel specializes in online marketing, web design, and mobile apps development.

  • Planned and defined strategy to boost SEO on the German market.
  • Provided competition research and business recommendations.
  • Defined improvements on the website and provided a roadmap with suggestions (site audit - SEMrush).
  • Researched the website bottlenecks with Google Analytics (Bounce Rate and Google Search Console).
  • Conducted website analysis using multiple examining tools.
  • Developed e-commerce, online marketing, and digital analyses.
  • Constructed and uncovered ongoing business strategies using SWOT, PESTLE, and BOSCARD.
  • Examined the customer journey and behaviors to POS.

SEO Consultant

iMeds

November 2019 - December 2019 (2 months)

iMeds offers a platform to electronically complete medical insurance reports for most insurers. 

  • Planned and defined strategy to boost SEO on the German market.
  • Defined improvements on the website and provided a roadmap with suggestions (site audit - SEMrush).
  • Provided competition research and business recommendations.
  • Researched the website bottlenecks with Google Analytics (Bounce Rate and Google Search Console).
  • Developed e-commerce, online marketing, and digital analyses.
  • Conducted website analysis using multiple examining tools.
  • Examined the customer journey and behaviors to POS.
  • Constructed and uncovered ongoing business strategies using SWOT, PESTLE, and BOSCARD.

DACH Marketing Consultant

SEMrush

September 2019 - October 2019 (2 months)

  • Researched articles and postings on social media to define social media marketing (SMM).
  • Created an expanded online marketing mix, including SMM, SEM, SEO, email, YouTube, and blog.
  • Analyzed and evaluated the promotion needs of ongoing marketing and advertising campaigns.
  • Established a new marketing approach (Knowledge-Sharing marketing).

Business Development Executive

Starmind

March 2019 - August 2019 (6 months)

Starmind is cutting-edge AI technology that enables users to access everyone's knowledge in their organization, on demand.

  • Examined the customer behavior on the knowledge sharing and SaaS market to realize a suitable marketing strategy (POS and customer journey).
  • Developed and implemented social media brand strategy campaigns and building brand awareness in EU countries.
  • Monitored social media progress by using various analytic tools such as SEMrush and MOZ.
  • Created content, including text, video, and infographics.
  • Investigated the market to find out the ideal influencer for the product and looked out for the competition.
  • Consulted on business recommendations against competitor news as well as examining past and current revenue of businesses.
  • Investigated stakeholders and influencers to drive the optimum marketing model.
  • Implemented analyzing methods.
  • Negotiated with stakeholders and influencers.
  • Optimized KPI on object goals.
  • Provided concept development, including persona and scenario (storytelling).

Web developer

BetVictor

December 2018 - February 2019 (3 months)

  • Developing a fast loading (mobile-first responsive) web page by using only HTML, CSS, and JavaScript
  • Content creation by implementing JavaScript pseudo-classes
  • Implementation advanced Google Tag Manager(GTM) - custom tags (tracking of AdBlock)

Sales Consultant

Sensape

October 2018 - November 2018 (2 months)

  • Generating of specified personas to compare customer behavior and the customer journey
  • Storytelling about customer relationship behavior
  • Analyzing & researching of ongoing business requirements
  • Examined the retailer market and customer behavior to realize a suitable marketing strategy (POS)
  • Calculated a marketing strategy on the forecast marketing budget
  • Personalization of customer experience (POS, customer journey)
  • Providing customized end-to-end marketing solutions
  • Understand retail marketing and online competition.
  • Technical solution finding on the retail market
  • Concept development, including persona and scenario (storytelling)
  • Incorporated new technology marketing approaches on retailer market
  • Optimized retail marketing strategies to grow leads and sales (Marketing Insides)

App Programmer | Google Assistant

Google

June 2018 - November 2018 (6 months)

  • Analyzing, troubleshooting & problem-solving of Apps
  • Managing agile projects
  • Responsible for technical developer questions about interacting with Google & TensorFlow API (multilingual communication)
  • Linking the API into the Google Cloud Platform (GCP) and Firebase to create a self-learning TensorFlow (AI) Progressive Web App (PWA) 
  • Testing actions across various multi-modal platforms and debug if required (JavaScript, JSON, Node.js).
  • Multitasking and working on a swift procedure workflow
  • Communication across various stakeholders, including technical and non-technical partners
  • Hands-on development JavaScript, JSON, NodeJS
  • Basic knowledge in various database technologies (MySQL, NoSQL, MongoDB, Node.js, Firebase GCP)
  • Deep understanding of the synergy between User Interface (UI) and User Experience (UX)
  • Client facing and satisfaction by using the CRM Salesforce Marketing Cloud

Business & Web Analyst

elium

September 2018 - October 2018 (2 months)

  • Planning a strategy to boost leads on the German market
  • Competition research & construct business recommendations
  • Definition for improvements on the website and providing a road map with suggestions (Site Audit - SEMrush)
  • Researching the website bottlenecks with Google Analytics (Bounce Rate, time capture, CTR)
  • Website analysis using multiple examining tools
  • E-Commerce, online marketing & digital analyses
  • Construct and uncovering ongoing business strategies (SWOT, PESTLE, BOSCARD)
  • Examining the customer journey & behaviors to POS

Web-Programmer & Web Analyst | Google Analytics

Google

June 2017 - June 2018 (1 year 1 month)

  • Implemented successfully various tracking processes, including goal tracking, remarketing, enhanced e-commerce, and ads conversion tracking (keyword tracking) .
  • Developed multiple winning (ROAS) advertise campaigns (PPC, CPC, CPM, and CPA) as well as social media marketing strategies.
  • Compared the outcome of the promotions by using A/B testing and the metrics of Google Analytics.
  • Drove new KPI based on the result of the calculations and measurements, as well as provided particular business objects.
  • Increased the team performance and customer success rate of the German team by 300% by using a self-written user guide.
  • Analyzed the web page and CMS structure, and created a tailored SEO on it.
  • Forecasted and drove KPIs performance and troubleshoot KPI demands issues.
  • Reviewed the success of campaigns and developed ways to improve.
  • Improved multiple campaign rankings and grew traffic and conversion rates on Google Ads.
  • Conducted keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
  • Researched and implemented general and specific keyword strategies to increase organic traffic and conversions.
  • Implemented advanced Google Analytics and Google Tag Manager.
  • Developed HTML5, CSS3, JavaScript, jQuery, and CMS.
  • Analyzed the business insights and customer behavior to lower the bounce rate and grew the impression rate as well as the CTR.
  • Examined the point of sale (POS) and generated new customer stories.
  • Created digital promotional campaigns that drive traffic and transactions with natural links to websites.
  • Worked with various marketing directors and developers.
  • Knowledge of Google Analytics (GA), Google Ads, Google Optimize, Google Search Console, Google Tag Manager (GTM) & Google Data Studio
  • Controlling multiple projects and accounts.
  • Customer-facing and satisfaction by using the Salesforce Marketing Cloud Content Management System (CRM)

Web Analyst & Marketer

FastStage

February 2018 - March 2018 (2 months)

  • Implementation of primary data security (GDPR - May 25, 2018)
  • Running SEO & SEM marketing strategy on the DACH market
  • Execution customized advanced Google Tag Manager(GTM) tags & Google Analytics targeting
  • Website analysis by using Google Analytics & Google Search Console
  • CMS WordPress optimization and customization (HTML, CSS, JavaScript)
  • Analyzing ongoing customer experiences (customer journey) to achieve the Point Of Sale (POS)
  • Preparation & managing the web page server move
  • Created and implemented the Google Ads Conversion tracking (PPC, CPC, CPM, and CPA)

Website Manager

RechtAb

November 2017 - January 2018 (3 months)

  • Implementation of primary data security (GDPR - May 25, 2018)
  • Running SEO/SEM marketing strategy for local marketing and Geo-tracking
  • Website analysis by using Google Analytics & Google Search Console
  • CMS WordPress optimization and customization (HTML, CSS, JavaScript)
  • Executing Google Analytics targeting and marketing
  • Creating a personalized landing page to increase the Return On Investment (ROI) optimization the targeted customer group (lead generation)

Web Consultant

Mediagroup Balear Sl

May 2017 - June 2017 (2 months)

  • Developing multiple web pages from scratch by using  HTML5, CSS3 & JavaScript
  • Creating webshops by using CMS WordPress & WooCommerce
  • Responsible for marketing texts (SEO keyword specific).

Guest & PR Management Executive

Gloria Hotel Amadores

November 2016 - April 2017 (6 months)

  • Forecasting & calculating reservations against the past month/year and presented to the management via storytelling.
  • Leading & educating new trainees; showing tasks and informing about the hotel rules (contact person for trainees).
  • Analyzing the quality of the hotel by using multiple techniques such as interviews & surveys as well as observing the behavior of the guests.
  • Greeting significant guests in the front office and guided them around the hotel.
  • Content creation on personal letters as well on guest replies on several websites.
  • Responsible for the management of the food preparation (Catering) and Supply Chain (Kanban)

Head of PR, Event & Marketing Manager

Südbahnhof - Chemnitz

January 2012 - October 2016 (4 years 10 months)

  • Responsible for venue marketing, advertisement (online, offline), live event scheduling; sourcing, training of staffing, technical setup (equipment sourcing, setup, testing)
  • Launch of Facebook & Google advertising campaigns
  • Calculating marketing budget and re-spending & investments for upcoming events
  • Analysis of the performance of multiple online & offline marketing channels, and forecasting success of the events
  • Successfully arranging multiple shows with over 500 People (PAX) by using an agile six-stage project management model.
  • Creation of a successful marketing strategy mix by linking digital & direct marketing channels together.
  • Negotiation of contracts between employees, bands, and multiple stakeholders
  • Collaborating with various parties
  • Documentation of corporate communication to network my team, the projects, events, and the stakeholders, to create a positive promotion & advertising.

Audio Engineer

Radio Hieronymus

January 2008 - December 2011 (4 years)

  • Supported successful multiple music festivals as well as realized numerous trade shows in various German-language countries.
  • Used various software for different tasks like Coral Draw, Steinberg Wave Lab, and Cubase 7, GarageBand, and Line6 Effects.

Education

International Diploma, Business Analysis

Pentagon Training

October 2017 - February 2020 (2 years 5 months)

  • Researching on influencer and competition, and product
  • Identifying and analyzing the perspective of the stakeholder
  • Defining business perspectives
  • Business Intelligence
  • Risk Calculation
  • Project Management (PM)
  • Identified business models (BAM)
  • Understanding of:
  • The lifecycle of business changes,
  • Analyzing the business activities and strategic context
  • The internal and external environment examines
  • Critical Success Factors
  • Identifying CSF and KPIs (Key Performance Indicators)
  • Researching tools and techniques:
  • Mind Mapping 
  • SWOT
  • PESTLE
  • BOSCARDET
  • CATWOE
  • MOST
  • Multiple investigation techniques
  • Interview
  • Survey

Certificate, Advanced Event & Marketing Management

TA-Hameln

June 2012 - June 2014 (2 years 1 month)

  • PR and Marketing Management
  • Show & Marketing
  • Event & Location Sourcing
  • F&B Catering
  • Supply Chain Management
  • Staffing

Certificate, Audio Engineering

HOFA & Radio Hieronymus

February 2005 - January 2009 (4 years)

  • Setting up audio technique
  • Checking location environment

High School Diploma, Sport & Technique

Herder School - High School

September 1994 - July 2004 (9 years 11 months)

  • Football team
  • Karate
  • Playing guitar