Raymond Sam

• Helped B2B startups with their customer acquisition performance improving CAC and pay-back periods.
• Focused on SEM/Facebook, CRO, SEO, and marketing automation.

Ritual is a social ordering app that taps networks of co-workers and colleagues for fast and easy pick up and pay at a wide variety of local restaurants and coffee shops.

• Product managed a rebuild of merchant facing website using Contentful. Iterated and A/B tested on the initial build to optimize for inbound leads, resulting in 50% higher inbounds.
• Led execution of merchant success stories, interviewing and collecting stories from merchants across three continents, currently being used extensively as sales-enablement.
• Ran numerous channel acquisition strategies including SEM, Facebook, direct mail, and referral resulting in increased inbounds.

Wave is a company that provides financial services and software for small businesses. Acquired by H&R Block in June 2019 for $573 million CAD.

• Established and grew the demand generation program at Wave, responsible for SEM, CRO, and SEO. Started with limited budget, scaling to a well-funded program with strong ROI.
• Stood up Google AdWords program, growing budget from 4 figures per month to a 7-figure annual spend.
• Project managed, planned, and executed all A/B tests done on Wave’s marketing website. Achieved large improvements resulting in 30-40% gains on conversion on some tests.
• Started the content marketing initiative at Wave; now ranks highly for new keywords such as invoice generator, payroll generator, and cash flow guide. New keywords are bringing in over 10,000 of new free visitors monthly.
• Led overhaul of marketing tracking and analytics at Wave, improving multi-channel attribution and forecasting for marketing.

Sampler is a self-serve digital product sampling solution for brand and agency marketers. 

• Oversaw growth strategy, lead generation, and funnel optimization.
• Implemented Salesforce, outreach, and HubSpot to establish growth stack selling into enterprise clients while growing inbound traffic and leads.

Checkout Live is a live video web shopping startup.

• Assumed product manager, sales, business development, and fundraising duties.
• Landed partnerships with Top 20 by revenue North American cosmetic brands.
• Acted as the showrunner for live shows that produced thousands of high-value engagements from cosmetics customers.

Brainrider provides content, web, and digital marketing services.

• Oversaw lead-gen and lead-nurturing strategies with a range of clients from startups to national telecoms.
• Acted as the key point of contact for multiple clients ensuring satisfaction, beating overall client renewal rates of agency.
• Led the execution and reporting work across various marketing efforts including email marketing, SEM, landing page design and development, lead generation, lead nurturing, and CRO.
• Developed agency best practices and templates that are used by the agency to this day. 

Interface Technologies is a full-service provider that covers all the IT needs of small and mid-size businesses.

• Led a small team to develop and scale marketing and sales campaigns.
• Built new marketing site, launching ABM marketing campaigns and paid search. Activities resulted in large gains in inbounds and closed accounts.
• Redesigned and built a new marketing website from scratch with WordPress, optimizing for conversion with SEO in mind. Resulted in a 100% increase in overall web traffic and a 30% gain in inbounds.
• Played a large role in acquiring several large clients, turning inbound leads into proposals and sales meetings. Efforts resulted in a 40% increase in revenue over the previous year.

Direct Target Promotions is a direct mail publisher in Canada.

• Worked as a sole project manager and marketer for two online properties, a deal site and directory website.
• Executed all core marketing functions for online products, including contests, organic Facebook, Twitter, email marketing, print advertising, sales-enablement, and analytics.
• Grew owned audience lists and following through social media and email marketing. Grew mailing list for deal site month over month 20% via social contests and SEO. 

Interface Technologies is a full-service provider that covers all the IT needs of small and mid-size businesses.

• Led a small team to build a digital marketing program from the ground up in order to increase client acquisition.
• Developed and coordinated comprehensive direct response marketing campaigns via email, and landing page optimizations.
• Helped fulfill RFPs for clients as needed.