Jan 2018 - Present 8 years 4 months
Digital Content Manager
iProspect Melbourne
- Provided end-to-end management of portfolio of content clients.
- Designed, executed, and measured the success of content for all clients across multiple industries while managing and upskilling junior team members.
- Led all iProspect Melbourne content strategies and working with client teams to create and manage consumer-first, omni-channel content campaigns for our financial, travel, and education clients.
- Experienced in content creation and proofreading across various formats including web, long and short form social media content.
- Worked with creative, SEO and analytics teams to leverage first and third party data to map customer journeys, and translate them into actionable insights through content delivery and optimization.
- Took responsibility for budgets, timelines, and priorities to ensure successful campaign delivery.
- Worked alongside SEM, social and display teams to ensure end-to-end content managements through all digital channels.
- Led off-site content creation including influencer events, outreach and sponsored content campaigns.
- Aligned long-form content to bespoke audience personas through the use of Design Thinking Tools which resulted in a 62% increase in YoY bookings & 51% YoY increase in revenue for a key accommodation client.
- Worked alongside internal creative and social teams to amplify long-form content for a key international client which reached 11 million people and saw 50,000 clicks, resulting in 288 bookings.