Alexandra Sheppard
Social Media Management Expert

Alexandra Sheppard

Worked with Google, Unilever, BMW, L'Oreal, and Nike.
Work with Alexandra Sheppard Work with a Social Media Management Expert

About

Alexandra Sheppard is a social media strategist with a decade of experience in social media. She is highly skilled in fostering engagement within online communities, strategic planning, and social media listening analysis. Her career spans from startups to agencies and multinational companies across a variety of sectors. She also has worked with global brands such as Google, Unilever, BMW, Sport England, L'Oreal, Nike, and UEFA. Alexandra has authored the YA novel ‘Oh My Gods’, published by Scholastic in January 2019.

Employment

5 roles
Sep 2018 - Present 7 years 8 months
Social Media Manager
Independent

Alexandra has worked with clients across a variety of sectors.


As a social media manager for Ora:

  • Implemented the new social media strategy with a focus on Instagram. This included content creation, social copywriting, developing analytical reports, creating paid posts, and influencer management. 

As social media strategist for Studio Qi-Ni:

  • Provided additional social media support in the lead-up to a global campaign for a well-known gaming client.
  • Managed the content strategy and copywriting, providing paid and organic social posts for the brand channels and their influencers. 

As a social media manager for Effect Digital:

  • Managed the social media component of Roundhouse Theater’s digital campaign commemorating the 100th anniversary of Armistice Day. This involved briefing in content across a variety of social media channels, engaging with the online community, and interviewing influencers for social media content. 
Feb 2015 - May 2018 3 years 3 months
Senior Community Manager
FCB Inferno
  • Developed social media strategies for brands such as BMW, UEFA’s We Play Strong, NCTL, and Sport England’s award-winning #ThisGirlCan.
  • Nurtured and built a 750,000 strong social media community for #ThisGirlCan. Even with extended periods of zero ads spend and ATL activity, the community has grown into a safe space for thousands of women to inspire and encourage one another into physical activity.
  • Created content strategies, influencer strategies, community management, social media data analysis, and social media listening using tools like Crimson Hexagon and client management.
Jul 2015 - Dec 2015 5 months
Digital Community Manager
Save the Children UK
  • Worked on Action/2015, a non-profit campaign that aimed to tackle poverty, inequality, and climate change by raising awareness of key global summits in 2015. The digital highlight of the campaign was action/1D, a campaign ran with One Direction that generated over 80,000 user-generated content videos from engaged young people around the world.
  • Managed paid social campaigns, planned social content for global channels, created regular reports monitoring the campaign’s progress and captured content from live events for Vine, Periscope, and Twitter. 
Oct 2014 - Dec 2014 2 months
Senior Social Media Manager
Feref

Feref is an award-winning fully integrated creative agency based in Soho, London.

  • Created and developed strong social media strategies based on clients' business objectives.
  • Accurately defining the tone of voice on social media for our brands.
  • Built clear reports on monthly social media progress and social listening using tools like Sysomos.
  • Prepared budgets during campaigns and client cost estimates.
  • Delivered very well-received social media training sessions to senior clients.
  • Clients: L'Oreal, Caffe Nero, and Energizer.
Jan 2014 - Oct 2014 9 months
Senior Community Manager
HeyHuman Agency

HeyHuman is the transformative communications agency, specializing in neuromarketing, brand, content, social, and experiential. 

  • Worked on several FMCG Unilever brands, mainly PG tips, Peperami, and Pot Noodle.
  • Involved with the community management, campaign planning, influencer engagement, and reporting for these brands. 

Education

Sep 2007 - Jun 2008 9 months
Bachelor of Arts, English Studies
University of Nottingham

Portfolio

2 items