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Kritika Srinivasan

Editor

Kritika Srinivasan

Parenting writer and editor for Isentia & ParentEdge.

Kritika Srinivasan is a writer, editor and content marketer with extensive experience in content strategy and ideation, content creation, and editing both in-house and agency experience across sectors. She has worked for content marketing companies including Isentia Strategy & Content and led the editorial team of ParentEdge, a leading India-based educational parenting magazine. Kritika has launched and grew the ParentEdge blog which was voted one of the top parenting blogs in India in 2016 by Social Beat Digital Marketing.

Writing
Lead Generation
Copywriting
Parenting Content
Press Releases
Technology Content
B2C Content Strategy
Content Strategy
Content Marketing
Digital Advertising
Editorial
Corporate Communications
Kritika Srinivasan

Kritika Srinivasan

Parenting writer and editor for Isentia & ParentEdge.

Editor

Kritika is Available for Projects

Work with Kritika

Employment Highlights

Head of Editorial and Account Management

IMMedia Content

December 2017 - Present (6 years 4 months)

Content Marketing Specialist – freelance strategist, editor and writer

Freelance

December 2018 - Present (5 years 4 months)

Managing Editor for Asia

Isentia Strategy & Content

August 2016 - November 2017 (1 year 4 months)

Account Manager and Content Editor

Isentia Strategy & Content

December 2015 - July 2016 (8 months)

Education Highlights

Master of Business Administration (MBA), International Marketing

Groupe ESLSCA

August 2004 - April 2006 (1 year 9 months)

Bachelor of Arts, Mass Communications

Mount Carmel College

June 1998 - April 2001 (2 years 11 months)

Portfolio

How Blockchain Will Impact Insurance In 2017 And Beyond

Want To Retire In Your 40s? See How 3 Millennials Are Working On It

Appier Blog

4 Technologies That Are Transforming Customer Engagement Online

Appier Blog

Boost High-Quality App User Acquisition With Artificial Intelligence

Appier Blog

Keep Your Audience Engaged With AI-Powered Push Notifications

Salesforce.com

Simplilearn Uses Technology To Score High In Customer-Centricity

How Blockchain Will Impact Insurance In 2017 And Beyond

Want To Retire In Your 40s? See How 3 Millennials Are Working On It

Appier Blog

4 Technologies That Are Transforming Customer Engagement Online

Appier Blog

Boost High-Quality App User Acquisition With Artificial Intelligence

Appier Blog

Keep Your Audience Engaged With AI-Powered Push Notifications

Salesforce.com

Simplilearn Uses Technology To Score High In Customer-Centricity

Resume

Head of Editorial and Account Management

IMMedia Content

December 2017 - Present (6 years 4 months)

IMMedia is a content marketing company that offers content strategy, content ideation and creation and social media marketing and amplification.

  • Worked as a content strategy lead on Tier 1 client accounts, delivering comprehensive digital content strategy and implementation based on social listening and analytics, customer objectives and content marketing best practices.
  • Developed editorial strategy to create impactful digital content and crafted editorial calendars.
  • Commissioned content pieces to writers and designers and edited them for publication.

Content Marketing Specialist – freelance strategist, editor and writer

Freelance

December 2018 - Present (5 years 4 months)

- Work with a number of agencies and end clients on editorial strategy and as a writer

Managing Editor for Asia

Isentia Strategy & Content

August 2016 - November 2017 (1 year 4 months)

Isentia is a media intelligence and data technology company which provides online business intelligence that empowers global brands to manage actionable insights gained from consumer conversations online.

  • Acted as the bridge between the strategy, planning, and editorial teams.
  • Managed a team of six editors and sub-editors to create and deliver compelling content for clients across Asia.
  • Collaborated with the editorial and client servicing teams to ensure that all content was delivered on time within budget and in adherence to the content strategy.
  • Worked with the strategy team to ensure that all content strategy was cascaded into robust implementation plans and delivered against personas, pillars, and KPIs.

Account Manager and Content Editor

Isentia Strategy & Content

December 2015 - July 2016 (8 months)

  • Worked with Tier 1 marquee clients on editorial strategy to produce fresh and creative content.
  • Collaborated with the content management, PR, marketing and other departments in seeing the content through all phases of its production, ensuring that it constantly matched the business’ messages, needs and goals.
  • Assigned content pieces to writers and designers.
  • Maintained editorial consistency and continuity across all materials.

Editor

ParentEdge

March 2011 - December 2015 (4 years 10 months)

ParentEdge is a comprehensive parenting portal which includes a bi-monthly parenting magazine, resources for parents, activities for children and a variety of blog posts.

  • Crafted the editorial calendar deciding theme of articles, ideation and outline development for all articles.
  • Managed contributors and writers and program-managed the launch of each issue. These included editing and proofreading the works of writers, as well as writing the cover story of each issue and authoring multiple articles.
  • Worked with the design team on the packaging of each issue to ready them for printing.
  • Compiled and edited four e-books on parenting, education and nutrition.
  • Managed and implemented online marketing initiatives including website strategy and content, influencer content on blog roll, and social media strategy and implementation.
  • Launched and executed multiple marketing initiatives for subscriber, intern and blogger engagement.

Senior Business Communications Specialist

Prayag Consulting

May 2008 - November 2015 (7 years 7 months)

Set up in 2001, Prayag Consulting provides comprehensive business, marketing and outsourcing solutions for companies across industries.

  • Acted as an account manager for Tier 1/platinum client accounts.
  • Handled end-to-end client relationship and advised on marketing and communications as well as content strategies.
  • Performed ideation, research, and writing of content for marketing collateral and thought leadership such as case studies, white papers, blogs, social media contest, website content and newsletter articles.

Senior Business Communications Specialist

Prayag Consulting

May 2008 - November 2015 (7 years 7 months)

  • Account manager for Tier 1/Platinum client accounts—managing end-to-end client relationship and advising on marketing and communications, and content strategies
  • Ideation, research and writing of content for marketing collateral and thought leadership content: case studies, white papers, blogs, social media contest, website content, and newsletter articles


Editor

ParentEdge

July 2011 - November 2015 (4 years 5 months)

Editorial side

  • Responsible for editorial calendar—deciding theme of articles, ideation and outline development for all articles
  • Managed contributors and writers and program-managed the launch of each issue, including editing and proof-reading. This included writing cover story of each issue and authoring multiple articles
  • Worked with design team on the packaging of each issue to ready issue for printing
  • Compiled and edited four ebooks on parenting, education, and nutrition

Marketing side

  • Launched and grew ParentEdge blog – voted one of the top parenting blogs in India in 2016 by Social Beat Digital Marketing
  • Launched, managed and implemented online marketing initiatives – website strategy and content, influencer content on blog roll, and social media strategy and implementation
  • Responsible for launch and implementation of multiple marketing initiatives for subscriber, intern and blogger engagement

Corporate Communications Manager

ETS Global

September 2005 - December 2011 (6 years 4 months)

ETS Global is the international arm of ETS, the world's largest private nonprofit educational testing and assessment organization. It offers ETS products, services and learning solutions including English language assessments, standardized assessments, training and consulting.

  • Handled all corporate communications across Europe, Middle East and Africa.
  • Program-managed the launch of the corporate website and five product websites through the region in six languages.
  • Performed ideation and generation of content for websites, marketing collaterals and case studies and employee and client portals.
  • Designed and created extensive software training videos.
  • Liaised with PR agency to create and diffuse press releases across the region.
  • Collaborated with advertising and online marketing agencies to manage and run online advertising campaigns.

Manager - Corporate Communications

ETS Global

October 2005 - February 2011 (5 years 5 months)

  • Responsible for all corporate communications for Europe, Middle East and African (EMEA) region
  • Program-managed the launch of the corporate website and five product websites through the region in six languages
  • Ideation and generation of content for websites, marketing collateral and case studies, employee and client portals; designed and created extensive software training videos
  • Managed PR agency to create and diffuse press releases across the region
  • Managed advertising agency and online marketing agency to manage and run online advertising campaigns

Associate Consultant

Prayag Consulting

October 2002 - July 2004 (1 year 10 months)

  • Developed lead generation programmes – direct mailers, database creation         and cold calling
  •  Generated content for collateral, case studies and websites and compiled white papers – research and content development

Executive - Corporate Communications

Infosys Technologies Limited

July 2001 - July 2002 (1 year 1 month)

  • Brand management – anchored the Global Internship Program, organised and co-ordinated VIP (Heads of State) and corporate visits
  • Developed content for Chairman’s communication; content production for collateral, intranet portals and Company Annual Report

Journalist - freelance

The Hindu

January 2001 - June 2001 (6 months)

Education

Master of Business Administration (MBA), International Marketing

Groupe ESLSCA

August 2004 - April 2006 (1 year 9 months)

  • Graduated Summa Cum Laude and on Deans’ Honor List.
  • Had an internship as Program Manager with ETS Global.

Bachelor of Arts, Mass Communications

Mount Carmel College

June 1998 - April 2001 (2 years 11 months)

  • Graduated with Honors, University Rank Holder.
  • Had an internship with Ogilvy & Mather.