<ul><li>Graduated Summa Cum Laude and on Deans’ Honor List.</li><li>Had an internship as Program Manager with ETS Global.</li></ul>

<ul><li>Graduated with Honors, University Rank Holder.</li><li>Had an internship with Ogilvy &amp; Mather.</li></ul>

IMMedia is a content marketing company that offers content strategy, content ideation and creation and social media marketing and amplification.<ul><li>Worked as a content strategy lead on Tier 1 client accounts, delivering comprehensive digital content strategy and implementation based on social listening and analytics, customer objectives and content marketing best practices.</li><li>Developed editorial strategy to create impactful digital content and crafted editorial calendars.</li><li>Commissioned content pieces to writers and designers and edited them for publication.</li></ul>

Head of Editorial and Account Management

-&nbsp;Work with a number of agencies and end clients on editorial strategy and as a writer

Content Marketing Specialist – freelance strategist, editor and writer

Isentia is a media intelligence and data technology company which provides online business intelligence that empowers global brands to manage actionable insights gained from consumer conversations online.<ul><li>Acted as the bridge between the strategy, planning, and editorial teams.</li><li>Managed a team of six editors and sub-editors to create and deliver compelling content for clients across Asia.</li><li>Collaborated with the editorial and client servicing teams to ensure that all content was delivered on time within budget and in adherence to the content strategy.</li><li>Worked with the strategy team to ensure that all content strategy was cascaded into robust implementation plans and delivered against personas, pillars, and KPIs.</li></ul>

Managing Editor for Asia

<ul><li>Worked with Tier 1 marquee clients on editorial strategy to produce fresh and creative content.</li><li>Collaborated with the content management, PR, marketing and other departments in seeing the content through all phases of its production, ensuring that it constantly matched the business’ messages, needs and goals.</li><li>Assigned content pieces to writers and designers.</li><li>Maintained editorial consistency and continuity across all materials.</li></ul>

Account Manager and Content Editor

ParentEdge is a comprehensive parenting portal which includes a bi-monthly parenting magazine, resources for parents, activities for children and a variety of blog posts.<ul><li>Crafted the editorial calendar deciding theme of articles, ideation and outline development for all articles.</li><li>Managed contributors and writers and program-managed the launch of each issue. These included editing and proofreading the works of writers, as well as writing the cover story of each issue and authoring multiple articles.</li><li>Worked with the design team on the packaging of each issue to ready them for printing.</li><li>Compiled and edited four e-books on parenting, education and nutrition.</li><li>Managed and implemented online marketing initiatives including website strategy and content, influencer content on blog roll, and social media strategy and implementation.</li><li>Launched and executed multiple marketing initiatives for subscriber, intern and blogger engagement.</li></ul>

Editor

Set up in 2001, Prayag Consulting provides comprehensive business, marketing and outsourcing solutions for companies across industries.<ul><li>Acted as an account manager for Tier 1/platinum client accounts.</li><li>Handled end-to-end client relationship and advised on marketing and communications as well as content strategies.</li><li>Performed ideation, research, and writing of content for marketing collateral and thought leadership such as case studies, white papers, blogs, social media contest, website content and newsletter articles.</li></ul>

Senior Business Communications Specialist

<ul><li>Account manager for Tier 1/Platinum client accounts—managing end-to-end client relationship and advising on marketing and communications, and content strategies</li><li>Ideation, research and writing of content for marketing collateral and thought leadership content: case studies, white papers, blogs, social media contest, website content, and newsletter articles</li></ul>

Editorial side<ul><li>Responsible for editorial calendar—deciding theme of articles, ideation and outline development for all articles</li><li>Managed contributors and writers and program-managed the launch of each issue, including editing and proof-reading. This included writing cover story of each issue and authoring multiple articles </li><li>Worked with design team on the packaging of each issue to ready issue for printing</li><li>Compiled and edited four ebooks on parenting, education, and nutrition</li></ul>Marketing side<ul><li>Launched and grew ParentEdge blog – voted one of the top parenting blogs in India in 2016 by Social Beat Digital Marketing </li><li>Launched, managed and implemented online marketing initiatives – website strategy and content, influencer content on blog roll, and social media strategy and implementation</li><li>Responsible for launch and implementation of multiple marketing initiatives for subscriber, intern and blogger engagement</li></ul>

ETS Global is the international arm of ETS, the world's largest private nonprofit educational testing and assessment organization. It offers ETS products, services and learning solutions including English language assessments, standardized assessments, training and consulting.<ul><li>Handled all corporate communications across Europe, Middle East and Africa.</li><li>Program-managed the launch of the corporate website and five product websites through the region in six languages.</li><li>Performed ideation and generation of content for websites, marketing collaterals and case studies and employee and client portals.</li><li>Designed and created extensive software training videos.</li><li>Liaised with PR agency to create and diffuse press releases across the region.</li><li>Collaborated with advertising and online marketing agencies to manage and run online advertising campaigns.</li></ul>

Corporate Communications Manager

<ul><li>Responsible for all corporate communications for Europe, Middle East and African (EMEA) region</li><li>Program-managed the launch of the corporate website and five product websites through the region in six languages</li><li>Ideation and generation of content for websites, marketing collateral and case studies, employee and client portals; designed and created extensive software training videos</li><li>Managed PR agency to create and diffuse press releases across the region</li><li>Managed advertising agency and online marketing agency to manage and run online advertising campaigns</li></ul>

Manager - Corporate Communications

<ul><li>Developed lead generation programmes – direct mailers, database creation &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and cold calling</li><li>&nbsp;Generated content for collateral, case studies and websites and compiled white papers – research and content development</li></ul>

Associate Consultant

<ul><li>Brand management – anchored the Global Internship Program, organised and co-ordinated VIP (Heads of State) and corporate visits</li><li>Developed content for Chairman’s communication; content production for collateral, intranet portals and Company Annual Report</li></ul>

Executive - Corporate Communications

Journalist - freelance

Created a LinkedIn post for an AIA thought leader, introducing blockchain technology and its impact on the insurers.

How Blockchain Will Impact Insurance In 2017 And Beyond

Kritika Srinivasan

Conferred some ways to get a retirement plan, no matter which life stage you’re at.

Want To Retire In Your 40s? See How 3 Millennials Are Working On It

Shared the advantages of chatbots, AI-powered prediction engines, augmented reality, and social listening tools in developing online engagement with customers.

4 Technologies That Are Transforming Customer Engagement Online

Explained how AI solutions help in identifying customer behavior trends.

Boost High-Quality App User Acquisition With Artificial Intelligence

Discussed the importance of AI in transforming app marketing, making messaging and notification strategy personalized, relevant and customer-centric.

Keep Your Audience Engaged With AI-Powered Push Notifications

Introduced Simplilearn and how it helps learners all over the world to train themselves on technological skills, and how it uses technology to learn everything it can about its own customers.

Simplilearn Uses Technology To Score High In Customer-Centricity

Deployed a customer experience management platform in an SDE environment, which facilitates the automatic, remote detection, configuration, provisioning and management of all devices within the client’s network.

Cost Reduction And Scalability Through a Software-Defined Customer Experience Management Platform

Produced content focusing on Singapore’s Smart Health-Assist initiative that heralds a revolutionary way of managing healthcare in a digital era.

How Is Singapore Working Towards A Healthier Tomorrow

Discussed ways in adapting to the rapid change of workforce landscape in Southeast Asia.

How Can Organizations Adapt To Emerging Human Capital Trends In Southeast Asia

Discussed the important role of Asian leaders in enhancing economic growth in the region.

Catapulting Asian Talent Into Leadership Roles In The Region

Introduced innovative solutions from around the world in last-mile delivery.

The New Delivery Man

Shared how Singapore’s Smart Logistics initiative promises to transform the logistics industry with a suite of innovative new technology.

Singapore Builds ‘Smart’ Into Logistics

Created content on how digitalization presents opportunities for companies in Singapore to transform business models and gain a competitive edge.

The Connected Manufacturer: Transforming Business Models With Smart Manufacturing

Discussed how evolving shopping behavior in Asia is fuelling an emerging trend that is changing the very nature of commerce in the region: omni-channel retailing.

How Omni-Channel Retailing In Asia Is Transforming Logistics

Introduced Industry 4.0 as the possible next big thing for Singapore’s economy.

Tackling Challenges In Integrating Industry 4.0 Into Manufacturing Operations

Discussed what smart cities are and how they make improvements to critical functional segments of a city through a network of connectivity across systems, devices and objects (known as the Internet of Things).

The Business Of Creating Asia's Smart Cities

Contributed to the ideation of content focusing on advanced manufacturing technologies, leveraging automation, and digitalization.

Advanced Manufacturing: Singapore’s Smart Factory Future

Discussed Singapore’s Gardens by the Bay idea of transforming Singapore from a ‘Garden City’ to ‘City in a Garden’.

Gardens by the Bay: Singapore’s innovative spirit at work

Managed ideation, copy editing, and working with designer to develop an infographic for JLL Real Views.

Designing A Feel-Good Workplace For Happier Employees

Shared augmented reality's potential to solve many of the problems in the consumer goods and retail industries, including the last mile in retail execution.

21st Century Retail Execution: AR You Ready?

English (British)

Kritika Srinivasan is a writer, editor and content marketer with extensive experience in content strategy and ideation, content creation, and editing both in-house and agency experience across sectors. She has worked for content marketing companies including Isentia Strategy & Content and led the editorial team of ParentEdge, a leading India-based educational parenting magazine. Kritika has launched and grew the ParentEdge blog which was voted one of the top parenting blogs in India in 2016 by Social Beat Digital Marketing.

Kritika Srinivasan

Employment Highlights

Education Highlights

Portfolio

How Blockchain Will Impact Insurance In 2017 And Beyond

Want To Retire In Your 40s? See How 3 Millennials Are Working On It

4 Technologies That Are Transforming Customer Engagement Online

Boost High-Quality App User Acquisition With Artificial Intelligence

Keep Your Audience Engaged With AI-Powered Push Notifications

Simplilearn Uses Technology To Score High In Customer-Centricity

How Blockchain Will Impact Insurance In 2017 And Beyond

Want To Retire In Your 40s? See How 3 Millennials Are Working On It

4 Technologies That Are Transforming Customer Engagement Online

Boost High-Quality App User Acquisition With Artificial Intelligence

Keep Your Audience Engaged With AI-Powered Push Notifications

Simplilearn Uses Technology To Score High In Customer-Centricity