Kritika Srinivasan

IMMedia is a content marketing company that offers content strategy, content ideation and creation and social media marketing and amplification.

• Worked as a content strategy lead on Tier 1 client accounts, delivering comprehensive digital content strategy and implementation based on social listening and analytics, customer objectives and content marketing best practices.
• Developed editorial strategy to create impactful digital content and crafted editorial calendars.
• Commissioned content pieces to writers and designers and edited them for publication.

Isentia is a media intelligence and data technology company which provides online business intelligence that empowers global brands to manage actionable insights gained from consumer conversations online.

• Acted as the bridge between the strategy, planning, and editorial teams.
• Managed a team of six editors and sub-editors to create and deliver compelling content for clients across Asia.
• Collaborated with the editorial and client servicing teams to ensure that all content was delivered on time within budget and in adherence to the content strategy.
• Worked with the strategy team to ensure that all content strategy was cascaded into robust implementation plans and delivered against personas, pillars, and KPIs.

• Worked with Tier 1 marquee clients on editorial strategy to produce fresh and creative content.
• Collaborated with the content management, PR, marketing and other departments in seeing the content through all phases of its production, ensuring that it constantly matched the business’ messages, needs and goals.
• Assigned content pieces to writers and designers.
• Maintained editorial consistency and continuity across all materials.

ParentEdge is a comprehensive parenting portal which includes a bi-monthly parenting magazine, resources for parents, activities for children and a variety of blog posts.

• Crafted the editorial calendar deciding theme of articles, ideation and outline development for all articles.
• Managed contributors and writers and program-managed the launch of each issue. These included editing and proofreading the works of writers, as well as writing the cover story of each issue and authoring multiple articles.
• Worked with the design team on the packaging of each issue to ready them for printing.
• Compiled and edited four e-books on parenting, education and nutrition.
• Managed and implemented online marketing initiatives including website strategy and content, influencer content on blog roll, and social media strategy and implementation.
• Launched and executed multiple marketing initiatives for subscriber, intern and blogger engagement.

• Account manager for Tier 1/Platinum client accounts—managing end-to-end client relationship and advising on marketing and communications, and content strategies
• Ideation, research and writing of content for marketing collateral and thought leadership content: case studies, white papers, blogs, social media contest, website content, and newsletter articles

Editorial side

• Responsible for editorial calendar—deciding theme of articles, ideation and outline development for all articles
• Managed contributors and writers and program-managed the launch of each issue, including editing and proof-reading. This included writing cover story of each issue and authoring multiple articles
• Worked with design team on the packaging of each issue to ready issue for printing
• Compiled and edited four ebooks on parenting, education, and nutrition

Marketing side

• Launched and grew ParentEdge blog – voted one of the top parenting blogs in India in 2016 by Social Beat Digital Marketing
• Launched, managed and implemented online marketing initiatives – website strategy and content, influencer content on blog roll, and social media strategy and implementation
• Responsible for launch and implementation of multiple marketing initiatives for subscriber, intern and blogger engagement

Set up in 2001, Prayag Consulting provides comprehensive business, marketing and outsourcing solutions for companies across industries.

• Acted as an account manager for Tier 1/platinum client accounts.
• Handled end-to-end client relationship and advised on marketing and communications as well as content strategies.
• Performed ideation, research, and writing of content for marketing collateral and thought leadership such as case studies, white papers, blogs, social media contest, website content and newsletter articles.

ETS Global is the international arm of ETS, the world's largest private nonprofit educational testing and assessment organization. It offers ETS products, services and learning solutions including English language assessments, standardized assessments, training and consulting.

• Handled all corporate communications across Europe, Middle East and Africa.
• Program-managed the launch of the corporate website and five product websites through the region in six languages.
• Performed ideation and generation of content for websites, marketing collaterals and case studies and employee and client portals.
• Designed and created extensive software training videos.
• Liaised with PR agency to create and diffuse press releases across the region.
• Collaborated with advertising and online marketing agencies to manage and run online advertising campaigns.

• Responsible for all corporate communications for Europe, Middle East and African (EMEA) region
• Program-managed the launch of the corporate website and five product websites through the region in six languages
• Ideation and generation of content for websites, marketing collateral and case studies, employee and client portals; designed and created extensive software training videos
• Managed PR agency to create and diffuse press releases across the region
• Managed advertising agency and online marketing agency to manage and run online advertising campaigns

• Developed lead generation programmes – direct mailers, database creation         and cold calling
•  Generated content for collateral, case studies and websites and compiled white papers – research and content development

• Brand management – anchored the Global Internship Program, organised and co-ordinated VIP (Heads of State) and corporate visits
• Developed content for Chairman’s communication; content production for collateral, intranet portals and Company Annual Report