Stephanie Pickerill
Content Strategist

Stephanie Pickerill

Previously from Regus.
Work with Stephanie Work with a Content Strategist

About

Stephanie Pickerill is an experienced content marketer and strategist with specialisms in social media and influencer engagement. She has worked on startup brand communications, global social media strategies, and taken small and medium businesses on their first content and social marketing journeys. As a writer, she writes regularly for tech startups in AI, blockchain, and B2B. At Regus Connect, Stephanie planned and delivered the content, SEO, and social communications strategy to help increase influencer outreach. Her past clients include StartupDirect, Founders Forum for Good, and Wellington Partners.

Employment

6 roles
Sep 2019 - Present 6 years 8 months
Content Marketer & Strategist
Independent
  • Wrote regularly for tech startups in AI, blockchain, and B2B.
  • Acted as an editor of The Social Intelligence Lab and joined the advisory teams of marketing agencies, working on content strategy, idea generation, and implementation projects. 
Jul 2017 - Sep 2019 2 years 2 months
Senior Marketing Manager
Independent
  • Managed marketing activities, including brand, digital strategy, implementation, and measurement.
  • Worked with a large network of stakeholders, ensuring buy-in and collaboration with the non-marketing community (operations, product, analysts and everyone in between).
  • Educated and introduced various teams in digital marketing.
Sep 2016 - Jul 2017 10 months
Content & Social Media Manager
FTSE 100 (Banking Startup)
  • Joined the bank’s product development team to head the organic marketing department for a new digital platform which hopes to diversify the product range.
  • Led the development of the brand’s positioning and personality, messaging and tone of voice strategy, content and social.
  • Sourced and embedded tools and third-party support.
  • Secured buy-in from board level for growth strategies that are new to the bank and used behavior research data to ensure all marketing for the product is evidence-based and that the team have the tools to keep creating a product and communication that meets customer needs.
Apr 2014 - Jul 2016 2 years 3 months
Digital Marketer
Independent
  • Set up a small digital marketing agency to serve as an outsourced content marketing and social media solution for businesses.
  • Grew the team to ten and led the content services which involved making the business case for content to lots of different brands, writing SEO and content strategy, and training an editorial team.
  • Clients: StartupDirect, Founders Forum for Good, and Wellington Partners.
Jun 2012 - Mar 2014 1 year 9 months
Content Manager
Regus Connect

Regus Connect was a project that aimed to engage freelancers, interns, and the startup community in the UK and connect them to the Regus network.

  • Planned and delivered the content, SEO, and social communications strategy, and influencer outreach which resulted in record-breaking channel visibility for the brand.
  • Grew an influencer community of over 50 bloggers and experts and drove thousands of conversions monthly.
Apr 2011 - Apr 2012 1 year
Digital Marketing Manager
Bubble Online Services

Bubble Online Services specializes in e-commerce, search, and mobile marketing.

  • Managed the complete content marketing strategy both for attracting new sellers to the marketplace and building client profiles online.
  • Worked with over 40 sellers to form close partnerships that helped with their own SEO as well as achieving better visibility for the Bubbles brand.
  • Launched a bloggers program and instructed partner agencies in PR, video production, and e-commerce.

Education

Sep 2011 - Jun 2012 9 months
Master of Arts, London Studies
Queen Mary University
Sep 2008 - Jun 2011 2 years 9 months
Bachelor of Arts, English & History
Queen Mary University

Portfolio

5 items