Areg Vardanyan
Digital Marketer

Areg Vardanyan

Senior digital marketer, content writer, and expert in growth and product management.
Work with Areg Work with a Digital Marketer

About

Areg Vardanyan is a seasoned digital marketer and content writer with over eight years of experience. He specializes in product marketing and management and growth hacking strategies which he has been sharing with students and professionals as a lecturer at the American University of Armenia and during his stint as a corporate trainer in Business Development Group. He now works as a lead product manager for 10Web.io.

Employment

6 roles
Jun 2021 - Present 5 years 3 months
Lead Product Manager, Growth
10Web
  • Provided leadership on the development and testing of growth hacking methods.
  • Designed strategies to market our growth hacking portfolio to potential clients.
  • Provided advisory leadership on data analysis, interpretation, and creation of actionable insights.
Jan 2018 - Present 8 years 8 months
Adjunct Lecturer
American University of Armenia
  • Created an introductory course on digital marketing for 4th-year bachelor students.
  • Taught students key digital marketing topics including data-driven marketing and analytics, paid advertising, content marketing,, growth hacking, SEO, and SMM.
Jan 2021 - Jun 2021 5 months
Growth Hacking Team Lead
10Web
  • Developed and tested different growth hacking techniques.
  • Organized and managed onboarding and email flows.
  • Worked with different data analytics tools.
  • Suggested growth hypothesis based on the analyzed data.
  • Conducted YouTube interviews with influencers.
Apr 2018 - May 2021 3 years 1 month
Chief Marketing Officer
ForgeFiction
  • Developed go-to-market strategy.
  • Created and managed the ForgeFiction community.
  • Managed the marketing team to reach targeted KPI.
  • Worked with influencers in promoting ForgeFiction.
  • Participated in various startup meetups.
  • Presented ForgeFiction to investors and potential advisors.
Oct 2018 - Nov 2020 2 years 1 month
Trainer of Growth Hacking and Digital Marketing
Business Development Group
  • Trained professionals in designing market-tested digital marketing strategies that will translate to growth.
  • Created training curricula and made adjustments if necessary to cater to custom requests from clients.
Sep 2016 - Jun 2018 1 year 9 months
Chief Operating Officer
AYYO Marketing
  • Developed client-oriented digital marketing strategies.
  • Managed targeting, online advertising, and email marketing campaigns.
  • Developed traffic acquisition strategies.
  • Coordinated brand development activities with the sales & service team.
  • Interviewed, hired, and trained the team.
  • Led employees to encourage maximum performance and dedication.

Education

Aug 2013 - Jun 2015 1 year 10 months
Master of Business Administration, -
American University of Armenia
Aug 2009 - Jun 2013 3 years 10 months
Bachelor in Business Administration and Management, -
French University of Armenia

Portfolio

3 items