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Digital Marketer
Areg Vardanyan
Senior digital marketer, content writer, and expert in growth and product management.
Areg Vardanyan is a seasoned digital marketer and content writer with over eight years of experience. He specializes in product marketing and management and growth hacking strategies which he has been sharing with students and professionals as a lecturer at the American University of Armenia and during his stint as a corporate trainer in Business Development Group. He now works as a lead product manager for 10Web.io.
Areg Vardanyan
Senior digital marketer, content writer, and expert in growth and product management.
Digital Marketer
Areg is Available for Projects
Work with AregEmployment Highlights
Adjunct Lecturer
American University of Armenia
January 2018 - Present (7 years)
Lead Product Manager, Growth
10Web
June 2021 - Present (3 years 7 months)
Growth Hacking Team Lead
10Web
January 2021 - June 2021 (6 months)
Chief Marketing Officer
ForgeFiction
April 2018 - May 2021 (3 years 2 months)
Education Highlights
Master of Business Administration, -
American University of Armenia
August 2013 - June 2015 (1 year 11 months)
Bachelor in Business Administration and Management, -
French University of Armenia
August 2009 - June 2013 (3 years 11 months)
Portfolio
10Web - Build & Host Your WordPress Website
How to Build a WordPress Sales Funnel
10Web - Build & Host Your WordPress Website
5 Golden Rules for the Perfect Client Proposal (+Templates)
10Web - Build & Host Your WordPress Website
The Hitchhikers Guide to Getting More Leads for Your Agency
10Web - Build & Host Your WordPress Website
How to Build a WordPress Sales Funnel
10Web - Build & Host Your WordPress Website
5 Golden Rules for the Perfect Client Proposal (+Templates)
10Web - Build & Host Your WordPress Website
The Hitchhikers Guide to Getting More Leads for Your Agency
Resume
Adjunct Lecturer
American University of Armenia
January 2018 - Present (7 years)
- Created an introductory course on digital marketing for 4th-year bachelor students.
- Taught students key digital marketing topics including data-driven marketing and analytics, paid advertising, content marketing,, growth hacking, SEO, and SMM.
Lead Product Manager, Growth
10Web
June 2021 - Present (3 years 7 months)
- Provided leadership on the development and testing of growth hacking methods.
- Designed strategies to market our growth hacking portfolio to potential clients.
- Provided advisory leadership on data analysis, interpretation, and creation of actionable insights.
Growth Hacking Team Lead
10Web
January 2021 - June 2021 (6 months)
- Developed and tested different growth hacking techniques.
- Organized and managed onboarding and email flows.
- Worked with different data analytics tools.
- Suggested growth hypothesis based on the analyzed data.
- Conducted YouTube interviews with influencers.
Chief Marketing Officer
ForgeFiction
April 2018 - May 2021 (3 years 2 months)
- Developed go-to-market strategy.
- Created and managed the ForgeFiction community.
- Managed the marketing team to reach targeted KPI.
- Worked with influencers in promoting ForgeFiction.
- Participated in various startup meetups.
- Presented ForgeFiction to investors and potential advisors.
Trainer of Growth Hacking and Digital Marketing
Business Development Group
October 2018 - November 2020 (2 years 2 months)
- Trained professionals in designing market-tested digital marketing strategies that will translate to growth.
- Created training curricula and made adjustments if necessary to cater to custom requests from clients.
Chief Operating Officer
AYYO Marketing
September 2016 - June 2018 (1 year 10 months)
- Developed client-oriented digital marketing strategies.
- Managed targeting, online advertising, and email marketing campaigns.
- Developed traffic acquisition strategies.
- Coordinated brand development activities with the sales & service team.
- Interviewed, hired, and trained the team.
- Led employees to encourage maximum performance and dedication.
Education
Master of Business Administration, -
American University of Armenia
August 2013 - June 2015 (1 year 11 months)
Bachelor in Business Administration and Management, -
French University of Armenia
August 2009 - June 2013 (3 years 11 months)