Pamela Tan

• Led regional team of six communication managers and editors to oversee corporate affairs, brand and product PR, crisis and reputation management, internal communication and engagement activities across APAC and MEA region.
• Established Electrolux as a leader in the area of sustainability and community engagement through development and execution of award-winning regional sustainability program across five key markets in APAC, achieving close to USD1.6 million in media exposure, and delivering close to 477,650 meals to communities in need.
• Acted as regional PR counsel to local markets and working with teams to set annual and project KPIs. Increased consistent generation of positive media exposure with ROI > 3:1 for brand and product campaigns, across owned and paid media platforms.
• Led cross-functional teams to successfully organize and host top 100 regional leaders for annual business leader forums, including developing communications, meeting agenda and content, overseeing event logistics, and developing executive speeches and presentation materials.
• Enhanced employee engagement and culture affinity scores YoY (consistently rated above industry benchmarks in bi-annual employee engagement surveys) with the development and execution of internal communication strategies and campaigns.
• Improved readership and engagement with internal stakeholders with a robust editorial pipeline based on data analytics and insights, and creating new outreach platforms for leaders through blogs, online communities, and Yammer.
• Recognized with multiple regional and local industry awards for corporate social responsibility programs.
• Won Electrolux Group Sustainability Award, the first time since the inception of the global awards in 1990 that a social investment program took home top honors.
• Recognized with an industry award for employee communications campaign, “Committed to Quality” that included online and offline activations across a 9-month period, reaching out to over 3,000 blue and white-collar employees across the APAC region.

Asia Pacific Breweries is an operating company of Heineken. Its portfolio of brands includes Tiger Beer, Heineken, Guinness, ABC, Anchor, Archipelago Brewery, Kilkenny, Bulmers, Kirin, and Strongbow. 

• Developed integrated 360 PR strategies and executed national campaigns and press events for multiple brands, including Tiger Beer, Heineken, Guinness, ABC, Archipelago Craft Brewery, and Erdinger.
• Supported the head of PR and communications to develop business continuity processes, crisis management plans, and communication templates. Acted as the local media contact for all corporate and brand queries, as well as issues management.
• Supervised the communications executive in the development of quarterly Trade Magazine with circulation of 6,500 partners, as editor.
• Established and maintained strong media relations and network with key lifestyle and news media through engaging media events, brand campaigns, media junkets, and profile pieces.
• Organized and supported media training for spokespeople as well as developed corporate presentations and speeches for senior management.

• Drove revenue through generating business development leads, conceptualizing, and developing sponsorship packages with program director, producer/presenters, and sales teams.
• Supported the development and execution of station rebranding campaign with promotional materials, events, and content.
• Successfully organized events and executed promotional activities for station programs and personalities, on-site producer for “live” broadcast sessions for popular programs.
• Worked as the webmaster and podcast producer, responsible for conceptualization, content management, design, and technical maintenance of station’s website and 938LIVE PodPage.ac

• Reported to the director of corporate services, MediaCorp Radio Singapore, supporting corporate and internal communications for the business unit as a whole.
• Drove positive media exposure and increase publicity for signature events and campaigns such as the inaugural MediaCorp-Subaru Impreza Challenge, Class 95FM’s ‘Movies in the Park’ series, Singapore Hit Awards, and Singapore Women’s Congress.
• Acted as the public relations lead for the English Language stations (Symphony 92.4FM, 938LIVE, Gold 90.5FM, Class 95, 987FM), was responsible for driving publicity and media exposure for station campaigns, activities, and personality profiling of Radio DJs (with other MediaCorp platforms as well as SPH news media).
• Worked as the editor of company’s internal newsletter and content manager for corporate website.
• Organized and hosted corporate tours for visiting dignitaries, international news and broadcast agencies, and invited guests.
• Managed both corporate and station related media and consumer queries and feedback.