<ul><li>Led regional team of six communication managers and editors to oversee corporate affairs, brand and product PR, crisis and reputation management, internal communication and engagement activities across APAC and MEA region.</li><li>Established Electrolux as a leader in the area of sustainability and community engagement through development and execution of award-winning regional sustainability program across five key markets in APAC, achieving close to USD1.6 million in media exposure, and delivering close to 477,650 meals to communities in need.</li><li>Acted as regional PR counsel to local markets and working with teams to set annual and project KPIs. Increased consistent generation of positive media exposure with ROI &gt; 3:1 for brand and product campaigns, across owned and paid media platforms.</li><li>Led cross-functional teams to successfully organize and host top 100 regional leaders for annual business leader forums, including developing communications, meeting agenda and content, overseeing event logistics, and developing executive speeches and presentation materials.</li><li>Enhanced employee engagement and culture affinity scores YoY (consistently rated above industry benchmarks in bi-annual employee engagement surveys) with the development and execution of internal communication strategies and campaigns.</li><li>Improved readership and engagement with internal stakeholders with a robust editorial pipeline based on data analytics and insights, and creating new outreach platforms for leaders through blogs, online communities, and Yammer.</li><li>Recognized with multiple regional and local industry awards for corporate social responsibility programs.</li><li>Won Electrolux Group Sustainability Award, the first time since the inception of the global awards in 1990 that a social investment program took home top honors.</li><li>Recognized with an industry award for employee communications campaign, “Committed to Quality” that included online and offline activations across a 9-month period, reaching out to over 3,000 blue and white-collar employees across the APAC region.</li></ul>

Director of Communications

<p>Asia Pacific Breweries is an operating company of Heineken. Its portfolio of brands includes Tiger Beer, Heineken, Guinness, ABC, Anchor, Archipelago Brewery, Kilkenny, Bulmers, Kirin, and Strongbow.&nbsp;</p><ul><li>Developed integrated 360 PR strategies and executed national campaigns and press events for multiple brands, including Tiger Beer, Heineken, Guinness, ABC, Archipelago Craft Brewery, and Erdinger.</li><li>Supported the head of PR and communications to develop business continuity processes, crisis management plans, and communication templates. Acted as the local media contact for all corporate and brand queries, as well as issues management.</li><li>Supervised the communications executive in the development of quarterly Trade Magazine with circulation of 6,500 partners, as editor.</li><li>Established and maintained strong media relations and network with key lifestyle and news media through engaging media events, brand campaigns, media junkets, and profile pieces.</li><li>Organized and supported media training for spokespeople as well as developed corporate presentations and speeches for senior management.</li></ul>

Assistant Manager, PR & Publicity

<ul><li>Drove revenue through generating business development leads, conceptualizing, and developing sponsorship packages with program director, producer/presenters, and sales teams.</li><li>Supported the development and execution of station rebranding campaign with promotional materials, events, and content.</li><li>Successfully organized events and executed promotional activities for station programs and personalities, on-site producer for “live” broadcast sessions for popular programs.</li><li>Worked as the webmaster and podcast producer, responsible for conceptualization, content management, design, and technical maintenance of station’s website and 938LIVE PodPage.ac</li></ul>

Senior Promotions Executive, 938LIVE

<ul><li>Reported to the director of corporate services, MediaCorp Radio Singapore, supporting corporate and internal communications for the business unit as a whole.</li><li>Drove positive media exposure and increase publicity for signature events and campaigns such as the inaugural MediaCorp-Subaru Impreza Challenge, Class 95FM’s ‘Movies in the Park’ series, Singapore Hit Awards, and Singapore Women’s Congress.</li><li>Acted as the public relations lead for the English Language stations (Symphony 92.4FM, 938LIVE, Gold 90.5FM, Class 95, 987FM), was responsible for driving publicity and media exposure for station campaigns, activities, and personality profiling of Radio DJs (with other MediaCorp platforms as well as SPH news media).</li><li>Worked as the editor of company’s internal newsletter and content manager for corporate website.</li><li>Organized and hosted corporate tours for visiting dignitaries, international news and broadcast agencies, and invited guests.</li><li>Managed both corporate and station related media and consumer queries and feedback.</li></ul>

Corporate Services Executive

Historical timeline of corporate milestones and achievements that was developed as part of the 100 years communications plan and materials for the APAC & MEA sector

Celebrating 100 years of Electrolux

Pamela Tan

Corporate handout for undergraduates at SMU

Corporate Brochure for Career Day

Communications Toolkit for leaders/attendees to refer to post event.  It includes summaries of key messages, strategic framework and business objectives, as well as round up of cluster discussion action plans.

Electrolux Annual Top Leaders Meeting

Electrolux Group, a world-leading home appliances company, has entered into a joint venture with Midea Group, Chinas leading smart technology company, to introduce the premium AEG brand to Chinese consumers. The brand was officially launched at the Appliance & Electronics World Expo in Shanghai on March 8, at an event attended by senior management of both companies and hundreds of guests, media and industry professionals.

Electrolux and Midea launch AEG brand in China - Electrolux Group

Internal campaign to drive awareness of new Quality organisation and objectives.  This regional communications plan includes strategy, timelines, material templates and engagement ideas.

Quality Campaign

iJam or "Innovation Jam" is a crowsourcing event for employees to share ideas over 72 hours.  This regional communications toolkit merges the Group's activities (and timeline) with a more detailed and engaging one specifically developed for the APAC region.

iJam Communications Toolkit

Food Waste Awareness community programme aimed at educating and engaging consumers around APAC to reduce food waste and support families in need

Electrolux CSR Program Overview

Launch of Grand Cuisine range at SPACE with Michelin Chef, Tom Aikens

Electrolux Grand Cuisine Media Launch in Singapore

Communication materials for internal Ethics campaign

Ethics Campaign Poster

Insights from Electrolux designers at EuroCucina event

EuroCucina Trend Report

Infographics to rally participation and entries for annual internal competition

Electrolux Continued Improvement Program 2019

Digital Press Release developed for RISE Conference

Electrolux Unveils Taste Platform at RISE

Copy editing of awards submission for Annual Design Awards

SG Design Awards

Bi-annual food survey to understand consumer's dining, cooking and eating habits around the region

The Asia Pacific Food Survey 2014

Inspiration Advertorial for new product range

The Kitchen for Inspired Living

Advertorial for Home & Decor on the new Time Manager washer range

Launch of new Time Manager washers

Electrolux Ad

Jiri Manas, CIO at Home Credit Vietnam Finance Company Limited, has more than 13 years of experience in technology of large multinational banks in Europe and Asia. Leading the technical innovation for providing better CX at the most traditional financial institutions in Europe, his expertise varies from IT operation through security to development and business []

Interview with Jiri Manas, CIO at Home Credit Vietnam - The Digital Enterprise

Senquire, a local tech start-up unveils new AI system leveraging 5G capabilities at Nanyang Polytechnic and Starhub's media event

Senquire shares more on vision-based AI system

Tech News -SINGAPORE - A new centre focusing on the application of 5G technology was launched by Nanyang Polytechnic (NYP) and StarHub on Tuesday (Jan 7) ahead of 5G's impending roll-out in Singapore

Nanyang Polytechnic and StarHub launch centre to develop new 5G

English (British)

Pamela Tan is a PR and communications practitioner with over 16 years' experience in leading award-winning corporate, brand PR, internal, and sustainability communications across APAC and MEA regions. She has deep expertise in strategy development through to execution and executive counsel within the media, FMCG, and consumer durables industries, having worked for large companies like Electrolux and MediaCorp. At Asia Pacific Breweries, she has developed integrated PR strategies and implemented national campaigns and press events for multiple brands, including Tiger Beer, Heineken, Guinness, ABC, Archipelago Craft Brewery, and Erdinger. In 2016, Pamela won the Gold Award for Best Campaign of the Household Products Industry in the APAC Region at Sabre Awards Asia Pacific.

Pamela Tan

Employment Highlights

Education Highlights

Portfolio

Celebrating 100 years of Electrolux

Corporate Brochure for Career Day

Electrolux Annual Top Leaders Meeting

Electrolux and Midea launch AEG brand in China - Electrolux Group

Quality Campaign

iJam Communications Toolkit

Celebrating 100 years of Electrolux

Corporate Brochure for Career Day

Electrolux Annual Top Leaders Meeting

Electrolux and Midea launch AEG brand in China - Electrolux Group

Quality Campaign

iJam Communications Toolkit