- Media veteran of 30 years, with 360-degree expertise in editing, sub-editing and writing.
- Primary focus: creating medical content and editing technology articles. Secondary specialisations: travel and consumer.
- Custom publishing: produced supplements for clients across the medical, technology and consumer fields.
- Copy-editing: turnkey editing of books and websites.
Eve Yap
About
Eve Yap is an independent editor, whose expertise is in creating medical and technology content. Drawing from nearly 30 years at Singapore Press Holdings (SPH), Singapore's media giant, Eve wrote and edited healthcare and technology articles for the group's weekly national supplements, Mind Your Body and Digital Life, respectively. At SPH's content creation section, Eve produced end-to-end supplements for global brands, including Samsung and Royal Caribbean International.
Employment
ManpowerGroup Singapore is a part of US-listed, global workforce experts ManpowerGroup helm for corporate communications, content marketing and public relations.
- Achieved $800,000 in positive mentions of the company in print and online media through strategic media relations in a year.
- Provided assistance in awareness programs chiefly for Purple Parade, an SG movement that celebrates the inclusion of people with special needs.
- Championed train flash mob performance that has 244,000+ views to date.
- Managed client-driven supplements and content marketing for global brands and organizations including Samsung, Royal Caribbean International and Singapore Workforce Development Agency.
- Edited freelancers copy to ensure sterling standards and created innovative angles for commercial story-telling, contributing to satisfied clients and repeat advertising.
- Assumed half-year editor's role for weekly travel pages, SGTravellers.
- Anchored the well-read family pages, Connect and a relationships column, Relatively Speaking.
- Reported on current topics including lessons on violence after school-side mass shootings in the United States, fatal teenage drink driving and women who triumphed over self-doubt after multiple miscarriages.
- Interviewed across varied strata of society from CEOs to a blind erhu player with the ability to draw out dynamic tensions making for good reads and a very well-received column.
- Sub-edited daily news stories and curated current affairs pages, NewsWatch.
- Checked over stories for spelling, grammatical or factual errors.
- Helped with the design and layout of the pages and added last minute news stories.
- Made IT and medical technology content accessible to average persons while retaining deep knowledge for specialist readers.
- Helmed weekly column Doc Talk in Mind Your Body.
- Coached rookie reporters in journalistic techniques including writing introductions, marshaling information, application of quotes and interviews.
- Reported on included business IT for SMEs and retail sector trends.
- Scored numerous exclusive stories for The Straits Times on the consumer and tourism issues.
