Faye Chuah

• Managed Facebook and Google Ads for clients in fitness, e-commerce, real estate industries, and more.
• Achieved and sustained ROAS (Return on Ad Spend) of over 60 for a boutique gym client for nine months and counting.

Rate is a Singapore-based tech startup that serves the Southeast Asian e-commerce ecosystem.

• Decreased cost per app install by 22% and increased result rate by 10% (number of app installs / number of impressions) by creating and optimizing Facebook Ads.
• Increased retention rate by creating user journey funnels to identify drop-off points, serving stage-specific Facebook Ads to move users through the funnel.

• Owned end-to-end execution of over 100 ‘business as usual’ in-app events and vendor placements, achieving 100% punctuality in publishing placements.
• Increased Facebook page fans by 700 through organic and paid posts.
• Wrote copy for emails with audience of 60,000 and open rates of over 30%.

Kisi develops cloud technology to build secure access control systems that use a combination of sensors and mobile devices to grant facility access to authorized personnel.

• Published over 250 persona-based content pieces by coordinating entire publishing cycle and effectively managing multiple freelance writers.
• Increased weekly user traffic 20 times over through SEO which included conducting keyword analysis, optimizing existing content, internal linking, etc.

GPA: 4.17/5