Brad Guy
Content Strategist

Brad Guy

Social media & content manager at Zomato.
Work with Brad Work with a Content Strategist

About

Brad Guy is a content strategist and producer with a demonstrated history of working in the broadcast media industry. His skills include content creation, content strategy, videography, video/photo editing, and graphic design. He works as a content producer for a buy-and-sell marketplace in Australia, where he leads video content production and editing, with the main focus on creating social media ads, YouTube stories, and case studies. At Zomato, he served as a social media and content manager responsible for developing content strategy aligned with short-term and long-term marketing targets.

Employment

6 roles
May 2021 - Present 5 years
Video Content Producer
Flippa.com

Flippa is a platform and network connecting online business owners with buyers all over the world.

  • Led video content production and editing, with the main focus on creating social media ads, YouTube stories, and case studies by video.
  • Handled brainstorming and storyboarding of video ideas, different content categories, and how it can drive brand engagement and sales.
  • Managed all forms of content creation for social media platforms such as YouTube, Facebook, and the Flippa blog.
  • Planned and delivered exciting campaigns for new product launches, brand collaborations, and other marketing campaigns.
  • Oversaw the conceptualization of content ideas with a focus on the types of video work best for customer profiles, content categories, and distribution platforms.
  • Worked closely with the brand and community and marketing teams to support major product and brand initiatives, ensuring consistent brand guidelines are represented across all video content.
Aug 2020 - Nov 2020 3 months
Social Media & Content Manager
Zomato
  • Developed content strategy aligned with short-term and long-term marketing targets.
  • Used content management systems to analyze website traffic and users engagement metrics.
  • Managed content distribution to online channels and social media platforms to increase web traffic.
Sep 2019 - Feb 2020 5 months
Social Media Strategist & Content Producer
Point Hacks

Point Hacks publishes frequent flyer deals, offers, and tips in Australia. 

  • Managed content creation in the form of videography (both short- and long-form) for social media and online advertising.
  • Closely monitored and reported analytics such as SEO, advertising data, audience development, and social media engagement.
  • Used travel videography/cinematography, camera operation, video editing, on-camera talent and animation.
Aug 2018 - May 2019 9 months
Global Digital Editor
Movember Foundation

Movember is a charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.

  • Produced unique content pieces to live across the Movember Foundation online platforms in various content formats, from curation of photography, videography, audio editing, graphic design, and writing.
  • Developed and then executed the global overarching digital strategy for the all important Movember campaign and beyond.
  • Delivered the digital requirements (primarily for social) for the local market campaign across marketing, communications, fundraising, partnerships, and cause awareness campaigns. It was a truly global role with digital editor peers around the world, together maximizing the reach and engagement of digital content.
Feb 2016 - Aug 2018 2 years 6 months
Social Media Executive
Fox FM (Southern Cross Austereo)
  • Developed and sourced, created and published day-to-day content for the Fifi, Fev and Byron breakfast program across the show’s online platforms with a particular focus on social media content creation/management and commercial content integration.
  • Created entertaining daily content extending from the breakfast program across mediums such as video, graphic, editorial copy and audio production.
  • Monitored online engagement, growth and assisting the digital team’s use of social media best practice and strategy.
Aug 2014 - Feb 2016 1 year 6 months
Content Lead & Radio Announcer
Triple M Gippsland (Southern Cross Austereo)
  • Developed and sourced, created and live broadcasted day-to-day on-air content for the Brad and Mandy breakfast program.
  • Operated complicated broadcast playout software and anchoring/paneling a live breakfast radio shift.
  • Collaborated with clients and stakeholders on brand integration via advertising and content.
  • Produced and developed online video content and broadcast quality audio content.

Education

Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Media Studies, Audio & Visual Production
La Trobe University

Portfolio

4 items