Amanda Weisman
Social Media Strategy

Amanda Weisman

Former social media and digital marketing lead at Capital Group.
Work with Amanda Work with a Social Media Strategy

About

Amanda Weisman is a social media strategist with experience working for a variety of clients, including leading brands, startups, celebrities, entrepreneurs, and global firms. She has created original content in the form of photography, videography, writing, graphic design, and email newsletters. Her past clients include Ray-Ban, Luxottica, Pelican, Manhattan Film Festival, and Verge Magazine. At Capital Group, she ran all social media channels and led the biggest paid social media campaigns for the years 2018 to 2019.

Employment

5 roles
May 2014 - Apr 2020 5 years 11 months
Social Media Strategist
Independent
  • Worked for clients including leading brands, startups, celebrities, entrepreneurs, global firms, and more.
  • Managed social channels, increased engagement and brand recognition, reached key audiences, and grew digital presences.
  • Created original content in the form of photography, videography, writing, graphic design, and email newsletters.
  • Connected influencers with brands and negotiate deals. Oversaw campaigns from pre-production through completion.
  • Designed and built websites, wrote blog posts optimized for search engines, set up e-commerce stores, and ran ad campaigns.
  • Used numerous tools like Instagram, Facebook, Twitter, Youtube, Etsy, Pinterest, Snapchat, Business Manager, Facebook Analytics, Google Analytics, Lightroom, GoPro Studio, Keywords, AdWords, SocialBlade, TSheets, Microsoft Office, Excel, Keynote, PowerPoint, Brandwatch, Slack, Telegram, Squarespace, and WordPress.
  • Clients: Ray-Ban, Luxottica, Pelican, Manhattan Film Festival, and Verge Magazine, among others.
May 2018 - Jul 2019 1 year 2 months
Social Media + Digital Marketing Lead
Capital Group
  • Ran all social media channels of Capital Group, home of American Funds.
  • Oversaw multi-million dollar budgets.
  • Led the biggest paid social media campaigns of the year, bringing 7x the results of the previous year's campaigns.
  • Grew organic and paid impressions by the millions while decreasing cost. Achieved click-through rates 12x greater than industry benchmark.
  • Interpreted data and analytics to make informed decisions on audience targeting.
  • Served as a liaison between the media agency, Facebook/Twitter/LinkedIn/Google reps, graphic designers, copywriters, and consultants.
  • Created brand guidelines and made key decisions on implementing new platforms.
  • Experimented with beta features, data resources, machine learning, and artificial intelligence to shape brand, thought leadership, and digital strategy for years to come.
Dec 2016 - Dec 2017 1 year
Digital Marketing Manager
Social Plant

Social Plant is an entertainment platform made to promote and spread genuine talent and social media marketing.

  • Oversaw client accounts and built multi-level digital marketing strategies to increase traffic from the ground up.
  • Grew channels including Facebook, Instagram, Twitter, Spotify, and YouTube for clients in tech and entertainment.
  • Managed the insights team to capture audience information and behavior to build, improve, and monetize outreach.
  • Streamlined communication between CEO, tech team, and clients.
  • Helped launch a new, innovative traffic boosting platform.
Aug 2016 - Dec 2016 4 months
Social Media Marketing Specialist
Syndctd

Syndctd is an advertising and creative agency in Los Angeles, specializing in web design and development, SEO, SEM, social media marketing, and content creation.

  • Created weekly and monthly social media content calendars for creative marketing agency Syndctd's top level clients.
  • Managed online communities by interacting with fans, responding to consumer questions and increasing engagement.
  • Ensured brand consistency was delivered across all platforms including campaigns with high impact social influencers.
  • Built skills in experiential marketing, community management, content writing, and search engine optimization.
Sep 2013 - May 2016 2 years 8 months
Web Staff & Music Assistant
88.9 WERS

WERS (88.9 FM) is one of Emerson College's two radio stations located in Boston, MA.

  • Interviewed and photographed musicians in studio and at concerts.
  • Wrote and published music news articles and album reviews.
  • Selected new music to add to radio station's rotation.
  • Helped manage radio website, uploading articles and media.
  • Drove fundraising efforts to increase profits.
  • Assisted the music director and web staff director.

Education

Sep 2013 - Dec 2016 3 years 3 months
Bachelor of Science, Multimedia Journalism
Emerson College

Portfolio

1 item