Hannah Parvaz
Growth Marketer

Hannah Parvaz

Growth mentor for Google Launchpad.

About

I'd love to speak to you about Facebook or Google, growth strategies, optimising your site, email marketing, and probably lots of other things too. --- Spoken internationally on advertising, privacy, retention, analytics, and more. I love working with product, developing incredible brands that people connect with, and making awesome ads.

Employment

10 roles
Aug 2019 - Present 6 years 9 months
Growth Mentor
GrowthMentor

GrowthMentor is a vetted startup mentorship platform targeted towards growth marketing.

  • Provided advice to grow clients' businesses faster.
  • Instructed on setting up experiments and growth hacking tactics.
Jul 2018 - Present 7 years 10 months
Head of Growth
Curio

Curio is an app that helps users listen to audio journalism from leading newspapers and magazines.

  • Shortlisted for App Marketer of the Year.
  • Nominated for Paid User Acquisition Campaign of the year.
  • Developed a performance campaign featured as one of the 13 most persuasive ads ever seen on Wordstream.
Jun 2018 - Present 7 years 11 months
Director
Aphael

Growth consultancy focussing on early-to-mid-stage startups.


Mentored alongside Sean Ellis with founders and C-suite from:

Busuu, Curve, Deliveroo, Depop, FatMap, Smol



Worked with:

DUSK dusk.app

Cargo drivecargo.com

DARE dareresponse.com

Ferly weareferly.com

Huddol huddol.com

Linkmood linkmood.co.uk

Onaria Technologies - onariatech.com

Nov 2017 - Present 8 years 6 months
Growth Mentor
Google
  • Provided growth mentorship for Google Launchpad.
  • Worked with companies like Onaria Technologies and wOndary.
  • Helped startups build and scale great AI-first companies.
Nov 2016 - Jul 2018 1 year 8 months
Head of Marketing
Drinki (now DUSK)

Drinki (now DUSK) curates the top bars across London, Manchester, and Liverpool. 

  • Increased YoY KPIs of redemptions, installs, and registrations by over 500%.
  • Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013.
  • Coordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut.
  • Collaborated developing a successful referral scheme, increasing referral rate to over 40%.
  • Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater, and more.
Aug 2014 - Oct 2016 2 years 2 months
Product Marketing Manager
DICE

DICE is a mobile ticketing platform that allows users to search for, browse, and buy tickets to various music gigs, concerts, and festivals.

  • Sold out thousands of gigs and managed SEM, PPC, and social advertising.
  • Oversaw email marketing, increasing the 2x open rate of the industry average.
  • Implemented strategic database communications across 12 cities, including email, push notifications, in-app notifications, and SMS.
  • Built and managed a UK-wide network of city managers and ambassadors.
  • Worked closely with the engineering team on coordinating new product features.
  • Focused on the scalable, predictable, and repeatable apothegm, lead growth meetings, and experiments on weekly cycles.
Oct 2011 - Sep 2014 2 years 11 months
Event Manager | Marketing
Concert Live

Concert Live, now LiveStyled, is a live event retailer with an 11-year history of working with globally renowned artists and iconic venues. 

  • Worked with artists such as Robbie Williams, Kelis, Bloc Party, Ronan Keating, Franz Ferdinand, Simple Minds, Newton Faulkner, Steps, The Cranberries, and The Charlatans.
  • Managed the production and creation of live recordings.
  • Built and lead killer sales teams across the UK and repeatedly smashed targets.
Feb 2014 - Aug 2014 6 months
Marketing Assistant
Shuffler

Shuffle.fm aggregates music from the web and caters to the needs of music lovers. It enables users to browse and discover new music and artists from sites, users, genres, and TV.

  • Helped in the organization of panel events and researched new blogs.
  • Built databases and opened dialogue with blog owners.
  • Created curated digital magazines.
Nov 2012 - Oct 2013 11 months
Marketing Assistant
Ninja Tune

Ninja Tune is an independent record label based in London with satellite offices in Los Angeles, New York, Paris, and Berlin.

  • Produced content for social media, mailers, and had a big concentration on digital marketing.
  • Oversaw the website updates through Mobile Roadie.
  • Managed merchandise in house and at events.
Aug 2007 - Feb 2010 2 years 6 months
Concert Promoter
Encore Events
  • Liaised with artists and building contacts with bands and promoters across Manchester.
  • Organized and promoted events and club nights in Jabez Clegg, Rockworld, and the Manchester Academies.
  • Coordinated social media advertising through MySpace as well as a physical promotion around the North West.

Education

Sep 2011 - Sep 2014 3 years
Bachelor of Arts, Events & Marketing Management
London Metropolitan University (LMU)
Sep 2009 - Aug 2011 1 year 11 months
English Literature, German & Maths With Mechanics
Aquinas College

Portfolio

4 items