Katie Kelly

Tigerhall is a Singapore-based knowledge sharing platform that connects people worldwide to Asia’s most successful people via in-person events, podcasts, power reads, and personal mentoring sessions.

• Managed the Singapore launch and set the go-to-market strategy for the Malaysian and Indian markets. 
• Developed content plans and marketing campaigns with a focus on user acquisition, which then deployed across PR, digital advertising, direct mail, social media, among others. 
• Created the onboarding and user flows across email, push notifications an in-app experience. 
• Worked with the development team to make UX enhancements, developed analytics and reporting, brand positioning and tone of voice, as well as advised on overall business strategy.

Building Blocks, rebranded as Dept, is an international digital agency aiming to help their clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need.

• Created a marketing plan to achieve financial targets across the UK and US. 
• Managed the rebrand of Building Blocks, handling the internal comms and rebrand of all marketing assets into the newly created brand, Dept which encompassed 12 other agencies across Europe. 
• Undertook several projects which included making Salesforce fit for the business requirements, challenging brand positioning decisions, running campaigns to generate leads, and generating PR. 
• Worked with a range of stakeholders from CEO to group-level leaders across Europe.

PRWD is a conversion optimization agency specializing in e-commerce, usability, user experience and web analytics based in Manchester.

• Established the overall strategy for the business to achieve financial targets. Grew company from 2 to 15 employees with 50% YOY revenue growth.
• Reviewed service offering and how services were delivered, marketed, and priced. 
• Gained insights from the marketplace, and client’s needs and expectations around website optimization and digital transformation. Used internal data and ran workshops across the business to gain robust estimations for delivery, allowing to rethink offering to achieve maximum value to clients and profit margins. 
• Oversaw the sales function while recruiting for a BDM. Selling-in digital transformation programs and answering technical questions and objections. 
• Created new sales material, challenged briefs/requirements based on clients’ objectives, and pitched, negotiated, and won two ongoing contracts; a global digital transformation contract with Sage (an initial contract worth £145,000 for the UK territory alone) and a CRO program with a travel company worth an initial £132,000.
• Managed three department heads such as sales, marketing, and delivery through mentoring and regular performance and development sessions as well as undertaking a leadership role for the whole agency. Also created the interview process and appointed all staff in the business.

• Conducted market/customer research along with running internal workshops with key stakeholders; the insights from which informed the proposition, core brand values, and the rebrand of key assets, including a website redesign. 
• Led the repositioning from a UX agency to CRO agency, changing the revenue stream from one-off projects to retainers, which lead to YOY growth. 
• Created marketing strategy and plan as well as delivering the campaigns designed through a range of traditional and digital channels.
• Handled the marketing budget and weekly KPI reporting through Google Analytics and channel-specific tools. 
• Analyzed the impact of campaigns and channels, tweaking them based on performance. 
• Implemented Salesforce and call tracking software. 
• Delivered a 782% ROI, attracting clients such as Wilko, Skyscanner, and Games Workshop.
• Curated the content for PRWD’s first book, which was self-published (print and digital) via Amazon. The book received positive reviews from the likes of Avinash Kaushik.
• Commissioned industry research to create an infographic which featured in HubSpot’s ten best infographics of 2016. 
• Wrote CRO training programs which ran via respected industry outlets such as Econsultancy, who also rated PRWD as one of the top ten most popular writers on their blog in 2015. 
• Managed the industry commentary and PR opportunities gaining coverage in the likes of Tech Radar, PC Pro, and Virgin Entrepreneur blog.
• Gained speaking opportunities for the team and CEO and coached the CEO from his first-ever speaking event to an international keynote speaker. 
• Briefed cameramen, photographers and designers on a range of content from showreels and client case studies to print and digital adverts.
• Created “PRWD Reveal,” an invite only event for e-commerce directors. The success resulted in rolling out the format to London as well as Manchester, with 95% of attendees saying they would recommend the event to a colleague.
• Oversaw external agencies as well as numerous suppliers. 

webuyanycar.com is a car buying service in the UK that have helped over 750,000 customers to sell their car since 2006.

• Managed social media and pushed to increase responsibilities taking on the management of PR and creating a customer service department. 
• Developed business propositions for an iPhone application, road safety campaign with charity partner Brake, launch activity for the world’s first drive-thru valuation center and the launch of a blogger competition with celebrity endorsement.
• Created a company-wide social media policy and managed the social media and PR through an OFT investigation. 
• Reviewed internal and external communications and processes to ensure they were in-line with the brand and OFT undertakings. 
• Worked with the senior management team to implement process change throughout the entire organization.
• Hired and managed one direct report.

Code Computerlove is a digital product agency based in Manchester specializing in platform development, optimization and experience design.

• Developed strategies for engagement online. Specifically worked on delivering an online community for Durex; recruiting individuals and influential online profiles, planning content, moderation guidelines, and creating tasks which encourage and nurture community connections. 
• Produced monthly social media reports using Radian 6 as well as conducting blogger outreach, online PR, and content creation for a range of clients. 
• Managed the social media profiles for clients such as Matalan and TransPennine Express across various channels. 
• Delivered social media training days for clients such as Benefit as well as being involved in pitch work.