Liza Skripka
CRM Developer

Liza Skripka

Former CRM specialist at ColArt.
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About

Liza Skripka has over five years of experience in digital marketing specializing in CRM, retention, and analytics. She previously worked as a CRM specialist at ColArt, where she assisted in planning CRM strategies for its brands and generation of email and CRM analytics data and reports. At Expedia, she developed and managed e-commerce, CRM, and loyalty campaigns. Liza also served as a digital marketing executive at SEMrush Russia.

Employment

5 roles
May 2021 - Present 5 years
Email & CRM Manager
TheDrug.Store

TheDrug.Store offers a curated collection of science-backed natural remedies and health products by some of the world’s most pioneering and industry-leading brands.

  • Developed TheDrug.Store CRM and retention strategies.
  • Created and managed E2E email templates and campaigns. Created visual assets in Canva and Adobe Photoshop, as well as copywriting.
  • Conducted audience segmentation and A/B testing.
  • Performed database audit and cleanup (GDPR).
  • Implemented automated flows in Klaviyo (new welcome program, post-purchase, abandon browse, birthday, purchase anniversary, and more).
  • Provided monthly analytics and reporting.
  • Developed personalized email recommendations (Clerk.io), lead magnets, and web layers (Yieldify).
  • Conducted email marketing audit and created the email marketing and retention strategies of the company, developed over six new email templates, eight new automated flows, tackled high unsubscribe rate and bounce rate, established a basic loyalty program (birthday discount).
Mar 2020 - Apr 2021 1 year 1 month
CRM Specialist
ColArt
  • Assisted eCRM strategist in the planning of the eCRM strategy for three ColArt brands.
  • Handled E2E email, survey, web layer, and landing page production process for all eCRM activities (DotDigital, Exponea).
  • Generated email and CRM analytics data and reports and produced relevant dashboards (campaign performance report, abandon cart, retention, NPS).
  • Implemented different user acquisition, conversion, and retention strategies, A/B testing, and performance optimization.
  • Suggested five different acquisition campaigns that resulted in achieving all the brand KPIs two months before they were due. Achieved 350% YoY monthly database growth.
Jan 2020 - Mar 2020 2 months
Digital Marketing Manager
Independent
  • Created strategy and planning for different processes such as content, social media, CRM, website audit, and optimization.
  • Provided social media management and influencer marketing, including copywriting, asset production/management, Facebook and Instagram ads.
  • Provided photography and content creation including article and blog content production.
  • Clients: TableYeti, Tandem Bank, and more.
Jan 2019 - Dec 2019 11 months
Growth Marketing Manager
Leavy.co
  • Scaled and grew Leavy in the UK through various lead generation activities, from paid social to brand partnerships and influencer marketing.
  • Nurtured existing leads through CRM (Pipedrive, MailChimp).
  • Provided analytics and reporting.
  • Managed a marketing intern.
  • Improved the performance of Facebook Ad campaigns by 300%.
Jan 2018 - Jul 2019 1 year 6 months
Commercial Specialist (E-commerce, CRM, Loyalty)
Expedia Group
  • Conducted weekly reporting and channel performance analysis (Tableau, Omniture, SAP BO, Excel, MySQL).
  • Provided E2C management and A/B testing of EMEA merchandising email campaigns.
  • Managed external loyalty program (account management and campaign analysis).
  • Worked with the in-house advertising team to optimize the performance of local campaigns.
  • Conducted campaign analysis and optimized next campaigns, which resulted in savings of over 200,000 EUR. Contributed to the Loyalty program growth of 17% YoY. 

Education

Sep 2014 - Jun 2015 9 months
MSc, Marketing
The University of Edinburgh, UK
Jan 2009 - Jun 2014 5 years 5 months
MSc & BSc (Hons), International Business
St. Petersburg State University of Economics