Aditya Jhalani

The Smarketers is a B2B inbound marketing and account-based marketing agency in India helping software and other B2B tech companies generate qualified inbound and ABM strategies.

• Spearheaded a 15-member team of design, development, SEO, content, social, and inside sales.
• Advised client POCs who had over 10 years of marketing experience.
• Drove meetings to closure for The Smarketers with innovative pitches.
• Led the MSB partnership with SAP to market for their Silver, Gold, and Platinum Partners.
• Executed a 1:1 ABM campaign to drive over 600 registrations for a virtual, invite-only summit in less than a month with 60% attendance; created over 1,000 sales opportunities via a series of virtual events for FMCG, chemical, and automotive industries for this Fortune 500 industrial automation company.
• Created over 240 MQLs and SQLs (opportunity size of over 12M USD) in two years for a US-based IT company.
• Delivered over 40 SQLs within four months for net new S/4HANA implementation for an SAP Platinum Partner in India with inbound marketing and targeted 1:Few ABM approach.
• Achieved 34 SQLs in a year for an SAP Gold Partner and ranked five keywords in featured snippets.
• Marketed an expense management platform in India via ads (Google and LinkedIn), content marketing, retargeting, and 1:Many ABM campaigns to drive over 150 signups monthly.
• Reduced agent handoffs with a new chatbot persona and conversation design for a Unilever brand.
• Scheduled seven meetings in a single month for a US-based Pharma IT company via outbound outreach.
• Worked on websites such as Dasceq, increasing the traffic by 280% with over 30 MQLs in three months; Grapevine6, improving user experience; Toyota Connected, drove better talent; Savantis, reduced bounce rate by 30%.

• Slashed CPI by 33% on ads and boosted Daily Active Users by 100% via influencers for NoctaCam.
• Created the value proposition, product deck, website content, and wireframes for Loktra.

Cbetter provides web works, social media management, and digital activation services.

• Executed a content marketing strategy for NASSCOM Product Conclave 2017, which saw a footfall of more than 3,000 delegates in two days, while acting as an account manager for NASSCOM.
• Spearheaded campaigns for clients like Hippo Cabs, Mapsor, Glamveda, and Govt of Rajasthan.
• Established Olitia through social media and PR, landing them a UK contract of 650 ton olive tea.