Agne Mecionyte
Marketing Analytics Expert

Agne Mecionyte

Previously from Gartner and Symantec.
Work with Agne Work with a Marketing Analytics Expert

About

Agne Mecionyte is a certified Marketo and Eloqua campaign and marketing automation expert with a decade of working experience. She has expertise in marketing automation, marketing operations, digital demand generation, strategy, digital and direct marketing, data and analytics, audience segmentation, and lead generation. At Teradata, she has translated marketing requirements into functional campaigns within marketing automation (Marketo and Eloqua) and CRM systems (Salesforce). Agne also worked for big companies such as Western Union, Gartner, and Symantec.

Employment

4 roles
Feb 2018 - Present 8 years 3 months
Campaign Manager
Teradata
  • Successfully designed, executed, analyzed, and optimized multichannel digital marketing campaigns across EMEA achieving targeted revenue generation consistently. This includes email marketing and paid media.
  • Worked with the global marketing teams to translate marketing requirements into functional campaigns within marketing automation (Eloqua) and CRM systems (Salesforce).
  • Worked to create landing pages and microsites, multichannel digital campaign execution and HTML configuration. Optimized email copy.
  • Monitored campaign performance and funnel metrics for ongoing campaign optimization.
Jul 2017 - Jan 2018 6 months
Global CRM & Marketing Campaign Manager
Western Union
  • Designed, executed, analyzed, and optimized multichannel integrated marketing campaigns across EMEA achieving targeted revenue.
  • Worked cross-functionally with specific show marketing teams to understand then develop, design, and execute their campaigns using marketing automation tools and logic (paid media, lead nurture campaigns, triggers, dynamic content, etc.).
  • Continually monitored, analyzed, and edited campaigns to maximize campaign effectiveness, and prospect engagement.
  • Managed the in-house copywriters to ensure that the content produced is in line with the global CRM strategy and fits the overall marketing campaign goals. Developed business and product value propositions along with targeted messaging for campaigns, events, collateral, and various marketing activities.
  • Managed marketing data and lead generation flows across marketing systems along with segmentation and maintenance for in-house and third party database network.
  • Leveraged data insights from report analysis to implement performance drivers as well as best practices enhancing campaign effectiveness and results. 
Sep 2015 - Jun 2017 1 year 9 months
Senior Campaign Manager
Gartner
  • Developed targeting strategy to achieve better audience segmentation and targeting.
  • Created innovative, successful, and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to our sales organization.
  • Devised and implemented segmentation, using testing and targeting to maximize lead acquisition and conversion by leveraging all marketing channels, including email, mail, paid media, telemarketing, and sales.
  • Served as one of the strategic advisor of the marketing automation system, including Eloqua implementation.
  • Focused on engagement/re-engagement, data acquisition, preference center and other enterprise marketing strategies. Managed and organized numerous direct marketing campaigns.
  • Focused on developing new insights and understanding of business performance based on data and analytics, share database marketing best practices within the EMEA region, providing valuable insights.
  • Provided fact-based management to drive decision-making.
Mar 2011 - Jul 2013 2 years 4 months
Marketing Operations Specialist, EMEA Marketing Operations
Symantec
  • Acted as cloud business marketing operations lead.
  • Provided campaign management and demand generation; lead generation, third party vendor management, localization, segment targeting (data segmentation), outbound telemarketing/email campaign planning and coordination, marketing automation, and marketing effectiveness measurement/reporting.
  • Managed global and regional website content and localization, tracking, and reporting.
  • Developed channel automation and communications; partner marketing fund system management and process improvement, project management and tool enhancement.
  • Functioned as content owner for internal training (EMEA).
  • Handled EMEA channel systems management, enablement, documentation, UAT, and business requirements gathering for EMEA.

Education

Sep 2005 - Jun 2008 2 years 9 months
BA, International Tourism Management
University of Bedfordshire