Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
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Marketing Analytics Expert
Agne Mecionyte
Previously from Gartner and Symantec.
Agne Mecionyte is a certified Marketo and Eloqua campaign and marketing automation expert with a decade of working experience. She has expertise in marketing automation, marketing operations, digital demand generation, strategy, digital and direct marketing, data and analytics, audience segmentation, and lead generation. At Teradata, she has translated marketing requirements into functional campaigns within marketing automation (Marketo and Eloqua) and CRM systems (Salesforce). Agne also worked for big companies such as Western Union, Gartner, and Symantec.
Agne is Available for Projects
Work with AgneEmployment Highlights
Campaign Manager
Teradata
February 2018 - Present (6 years 3 months)
Global CRM & Marketing Campaign Manager
Western Union
July 2017 - January 2018 (7 months)
Senior Campaign Manager
Gartner
September 2015 - June 2017 (1 year 10 months)
Marketing Operations Specialist, EMEA Marketing Operations
Symantec
March 2011 - July 2013 (2 years 5 months)
Education Highlights
BA, International Tourism Management
University of Bedfordshire
September 2005 - June 2008 (2 years 10 months)
Resume
Campaign Manager
Teradata
February 2018 - Present (6 years 3 months)
- Successfully designed, executed, analyzed, and optimized multichannel digital marketing campaigns across EMEA achieving targeted revenue generation consistently. This includes email marketing and paid media.
- Worked with the global marketing teams to translate marketing requirements into functional campaigns within marketing automation (Eloqua) and CRM systems (Salesforce).
- Worked to create landing pages and microsites, multichannel digital campaign execution and HTML configuration. Optimized email copy.
- Monitored campaign performance and funnel metrics for ongoing campaign optimization.
Global CRM & Marketing Campaign Manager
Western Union
July 2017 - January 2018 (7 months)
- Designed, executed, analyzed, and optimized multichannel integrated marketing campaigns across EMEA achieving targeted revenue.
- Worked cross-functionally with specific show marketing teams to understand then develop, design, and execute their campaigns using marketing automation tools and logic (paid media, lead nurture campaigns, triggers, dynamic content, etc.).
- Continually monitored, analyzed, and edited campaigns to maximize campaign effectiveness, and prospect engagement.
- Managed the in-house copywriters to ensure that the content produced is in line with the global CRM strategy and fits the overall marketing campaign goals. Developed business and product value propositions along with targeted messaging for campaigns, events, collateral, and various marketing activities.
- Managed marketing data and lead generation flows across marketing systems along with segmentation and maintenance for in-house and third party database network.
- Leveraged data insights from report analysis to implement performance drivers as well as best practices enhancing campaign effectiveness and results.
Senior Campaign Manager
Gartner
September 2015 - June 2017 (1 year 10 months)
- Developed targeting strategy to achieve better audience segmentation and targeting.
- Created innovative, successful, and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to our sales organization.
- Devised and implemented segmentation, using testing and targeting to maximize lead acquisition and conversion by leveraging all marketing channels, including email, mail, paid media, telemarketing, and sales.
- Served as one of the strategic advisor of the marketing automation system, including Eloqua implementation.
- Focused on engagement/re-engagement, data acquisition, preference center and other enterprise marketing strategies. Managed and organized numerous direct marketing campaigns.
- Focused on developing new insights and understanding of business performance based on data and analytics, share database marketing best practices within the EMEA region, providing valuable insights.
- Provided fact-based management to drive decision-making.
Marketing Operations Specialist, EMEA Marketing Operations
Symantec
March 2011 - July 2013 (2 years 5 months)
- Acted as cloud business marketing operations lead.
- Provided campaign management and demand generation; lead generation, third party vendor management, localization, segment targeting (data segmentation), outbound telemarketing/email campaign planning and coordination, marketing automation, and marketing effectiveness measurement/reporting.
- Managed global and regional website content and localization, tracking, and reporting.
- Developed channel automation and communications; partner marketing fund system management and process improvement, project management and tool enhancement.
- Functioned as content owner for internal training (EMEA).
- Handled EMEA channel systems management, enablement, documentation, UAT, and business requirements gathering for EMEA.
Education
BA, International Tourism Management
University of Bedfordshire
September 2005 - June 2008 (2 years 10 months)