President of the Monash Journalism Society.

<ul><li>Created SEO copy, email campaigns, features, interviews, and advertorials.</li><li>Clients: Brosa, Futurewood, D’Marge, and Scout/Broadsheet, to name a few.</li></ul>

Content Producer & Copywriter

Men's Biz is an Australian specialist retailer of men's grooming products with stores and barber shops in Melbourne, Sydney, and Canberra.<ul><li>Developed content strategy, using Google Keyword Planner to analyze trending topics and average monthly search volumes for keywords to build blog schedule.</li><li>Planned, wrote, and executed all blog content for launch.</li><li>Used Planoly to manage Instagram account. Also scheduled, designed, wrote captions and posted regular content to relaunch Instagram account and increase following count.</li><li>Managed email marketing, using MailChimp for build fortnightly email campaigns.</li><li>Created short videos for IGTV, including grooming tutorials.</li><li>Copyedited product descriptions written by the training manager.</li></ul>

Content Manager

WingArc&nbsp;is a unified business intelligence IoT platform for retail, transportation, and logistics.<ul><li>Provided social media management for Facebook, Twitter, and LinkedIn; created posts and images, and interpreted analytics.</li><li>Optimized marketing funnel to convert lead generation into sales.</li><li>Used Google Ads to optimize paid marketing initiatives (SEM management).</li><li>Utilized SEOMoz to analyze SEO initiatives and determine areas of improvement.</li></ul>

Technical Marketing Specialist

Giant Printing Group operates four businesses in the wedding and design industry.<ul><li>Managed all content, marketing, and social media strategies.</li><li>Used Google AdWords for ongoing keyword discovery and research.</li><li>Developed community outreach for link building and SEO optimization.</li><li>Managed influencer collaborations.</li></ul>

Content Marketing Manager

Brosa is an Australian designer furniture marketplace.<ul><li>Ensured all digital content was in line with branding and tone of voice.</li><li>Managed email marketing via Bronto.</li><li>Produced SEO copy to enhance Google Search ranking and page visibility.</li><li>Created copy for daily EDM, using Persado to optimize customer engagement.</li><li>Used Google Analytics to analyze site sessions and acquisitions for marketing.</li><li>Developed content marketing strategies with the product merchandising team.</li><li>Wrote product descriptions and blog articles.</li></ul>

Content Writer

SitePoint is a Melbourne-based website, and publisher of books, courses, and articles for web developers.<ul><li>Managed social media accounts with Buffer and Google Analytics.</li><li>Used Buzzsumo for multi-distribution and influencer outreach.</li><li>Copyedited submissions for optimal SEO keywords, meta descriptions, layout, images, and consistency.</li><li>Assisted marketing team with sponsorship promotion, syndicated content and potential leads.</li><li>Analyzed SEO keywords and Google Search to forecast future content.</li></ul>

Editorial Assistant

The F is a fashion, lifestyle, and culture website in Australia.<ul><li>Produced value-driven content about fashion, food, and lifestyle in Australia.</li><li>Created various content, including long-form features, reviews, advertorials, and interview articles.</li><li>Liaised with publicists, premium, and emerging brands to produce tailored content that positioned both stakeholders as industry leaders.</li></ul>

Digital Content Writer

Planned and executed the entire annual marketing strategy (with a budget) for a B2B company. The strategy included trade conferences, paid marketing via Google Ads, sponsorships, as well as designing new marketing collateral with Adobe Creative Suite.

Case Study: WingArc Australia

Aleczander Gamboa

Managed social media for a big hub for web developers. Through digital tools like Buffer and Google Analytics, Aleczander has increased traffic to the website via their Facebook and Twitter accounts.

Case Study: SitePoint

Created a series of listicle articles about the best stores in Melbourne and Sydney. The intention was to educate readers so that they can make smarter purchasing decisions, while also utilizing the format for keyword strategies to optimize the website’s SEO.

Case Study: DMarge

Worked as a content writer for an e-commerce furniture startup. Responsibilities include creating content for their new designs, building their new tone guide, content strategy, as well as working on marketing initiatives, including email marketing campaigns and SEO optimization.

Case Study: Brosa

English (British)

Aleczander Gamboa is a copywriter, content producer, and digital marketer with experience creating content for several brands across a range of industries, from fashion and grooming to e-commerce startups disrupting the tech industry. His expertise includes content strategy, content creation, SEO blog writing, email marketing campaigns, brand voice development, social media management, paid media strategy, SEM, and CMS management. As a journalist, he has regularly been published in premium, independent, and niche publications such as Popsugar, Herald Sun, D’Marge, ArtsHub, and Virgin Australia Melbourne Fashion Festival, to name a few.

Aleczander Gamboa

Employment Highlights

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Case Study: WingArc Australia

Case Study: SitePoint

Case Study: DMarge

Case Study: Brosa

Case Study: WingArc Australia

Case Study: SitePoint

Case Study: DMarge

Case Study: Brosa