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Aleczander Gamboa

Aleczander Gamboa

Content Strategist

Copywriter, content producer, digital marketer, & journalist.

Aleczander Gamboa is a copywriter, content producer, and digital marketer with experience creating content for several brands across a range of industries, from fashion and grooming to e-commerce startups disrupting the tech industry. His expertise includes content strategy, content creation, SEO blog writing, email marketing campaigns, brand voice development, social media management, paid media strategy, SEM, and CMS management. As a journalist, he has regularly been published in premium, independent, and niche publications such as Popsugar, Herald Sun, D’Marge, ArtsHub, and Virgin Australia Melbourne Fashion Festival, to name a few.

Content Strategy
Content Production
Copywriting
Digital Marketing
Content Creation
Editorial Writing
SEO Blogging
Email Marketing
Brand Voice Development
Photography
Google Ads
Google Analytics
SEM
Social Media Management
SEO
CMS Management
Feature Writing
News Writing
Interviews
How-To Guides
Press Releases
Copyediting
Aleczander Gamboa

Aleczander Gamboa

Copywriter, content producer, digital marketer, & journalist.

Content Strategist

Aleczander is Available for Projects

Work with Aleczander

Employment Highlights

Content Producer & Copywriter

Independent

January 2013 - Present (8 years 8 months)

Content Manager

Men's Biz

September 2019 - January 2020 (4 months)

Technical Marketing Specialist

WingArc Australia

October 2018 - August 2019 (10 months)

Content Marketing Manager

Giant Printing Group

April 2018 - August 2018 (4 months)

3 More Entries

Education Highlights

Bachelor of Arts, Journalism & Communications

Monash University

January 2013 - December 2015 (2 years 11 months)

Portfolio

Aleczander Gamboa

Case Study: WingArc Australia

Aleczander Gamboa

Case Study: SitePoint

Aleczander Gamboa

Case Study: DMarge

Aleczander Gamboa

Case Study: Brosa

Aleczander Gamboa

Case Study: WingArc Australia

Aleczander Gamboa

Case Study: SitePoint

Aleczander Gamboa

Case Study: DMarge

Aleczander Gamboa

Case Study: Brosa

Resume

Content Producer & Copywriter

Independent

January 2013 - Present (8 years 8 months)

  • Created SEO copy, email campaigns, features, interviews, and advertorials.
  • Clients: Brosa, Futurewood, D’Marge, and Scout/Broadsheet, to name a few.

Content Manager

Men's Biz

September 2019 - January 2020 (4 months)

Men's Biz is an Australian specialist retailer of men's grooming products with stores and barber shops in Melbourne, Sydney, and Canberra.

  • Developed content strategy, using Google Keyword Planner to analyze trending topics and average monthly search volumes for keywords to build blog schedule.
  • Planned, wrote, and executed all blog content for launch.
  • Used Planoly to manage Instagram account. Also scheduled, designed, wrote captions and posted regular content to relaunch Instagram account and increase following count.
  • Managed email marketing, using MailChimp for build fortnightly email campaigns.
  • Created short videos for IGTV, including grooming tutorials.
  • Copyedited product descriptions written by the training manager.

Technical Marketing Specialist

WingArc Australia

October 2018 - August 2019 (10 months)

WingArc is a unified business intelligence IoT platform for retail, transportation, and logistics.

  • Provided social media management for Facebook, Twitter, and LinkedIn; created posts and images, and interpreted analytics.
  • Optimized marketing funnel to convert lead generation into sales.
  • Used Google Ads to optimize paid marketing initiatives (SEM management).
  • Utilized SEOMoz to analyze SEO initiatives and determine areas of improvement.

Content Marketing Manager

Giant Printing Group

April 2018 - August 2018 (4 months)

Giant Printing Group operates four businesses in the wedding and design industry.

  • Managed all content, marketing, and social media strategies.
  • Used Google AdWords for ongoing keyword discovery and research.
  • Developed community outreach for link building and SEO optimization.
  • Managed influencer collaborations.

Content Writer

Brosa

May 2017 - April 2018 (11 months)

Brosa is an Australian designer furniture marketplace.

  • Ensured all digital content was in line with branding and tone of voice.
  • Managed email marketing via Bronto.
  • Produced SEO copy to enhance Google Search ranking and page visibility.
  • Created copy for daily EDM, using Persado to optimize customer engagement.
  • Used Google Analytics to analyze site sessions and acquisitions for marketing.
  • Developed content marketing strategies with the product merchandising team.
  • Wrote product descriptions and blog articles.

Editorial Assistant

SitePoint

August 2016 - April 2017 (8 months)

SitePoint is a Melbourne-based website, and publisher of books, courses, and articles for web developers.

  • Managed social media accounts with Buffer and Google Analytics.
  • Used Buzzsumo for multi-distribution and influencer outreach.
  • Copyedited submissions for optimal SEO keywords, meta descriptions, layout, images, and consistency.
  • Assisted marketing team with sponsorship promotion, syndicated content and potential leads.
  • Analyzed SEO keywords and Google Search to forecast future content.

Digital Content Writer

The F

March 2013 - January 2017 (3 years 10 months)

The F is a fashion, lifestyle, and culture website in Australia.

  • Produced value-driven content about fashion, food, and lifestyle in Australia.
  • Created various content, including long-form features, reviews, advertorials, and interview articles.
  • Liaised with publicists, premium, and emerging brands to produce tailored content that positioned both stakeholders as industry leaders.

Education

Bachelor of Arts, Journalism & Communications

Monash University

January 2013 - December 2015 (2 years 11 months)

President of the Monash Journalism Society.