• Created SEO copy, email campaigns, features, interviews, and advertorials.
• Clients: Brosa, Futurewood, D’Marge, and Scout/Broadsheet, to name a few.

Men's Biz is an Australian specialist retailer of men's grooming products with stores and barber shops in Melbourne, Sydney, and Canberra.

• Developed content strategy, using Google Keyword Planner to analyze trending topics and average monthly search volumes for keywords to build blog schedule.
• Planned, wrote, and executed all blog content for launch.
• Used Planoly to manage Instagram account. Also scheduled, designed, wrote captions and posted regular content to relaunch Instagram account and increase following count.
• Managed email marketing, using MailChimp for build fortnightly email campaigns.
• Created short videos for IGTV, including grooming tutorials.
• Copyedited product descriptions written by the training manager.

WingArc is a unified business intelligence IoT platform for retail, transportation, and logistics.

• Provided social media management for Facebook, Twitter, and LinkedIn; created posts and images, and interpreted analytics.
• Optimized marketing funnel to convert lead generation into sales.
• Used Google Ads to optimize paid marketing initiatives (SEM management).
• Utilized SEOMoz to analyze SEO initiatives and determine areas of improvement.

Giant Printing Group operates four businesses in the wedding and design industry.

• Managed all content, marketing, and social media strategies.
• Used Google AdWords for ongoing keyword discovery and research.
• Developed community outreach for link building and SEO optimization.
• Managed influencer collaborations.

Brosa is an Australian designer furniture marketplace.

• Ensured all digital content was in line with branding and tone of voice.
• Managed email marketing via Bronto.
• Produced SEO copy to enhance Google Search ranking and page visibility.
• Created copy for daily EDM, using Persado to optimize customer engagement.
• Used Google Analytics to analyze site sessions and acquisitions for marketing.
• Developed content marketing strategies with the product merchandising team.
• Wrote product descriptions and blog articles.

SitePoint is a Melbourne-based website, and publisher of books, courses, and articles for web developers.

• Managed social media accounts with Buffer and Google Analytics.
• Used Buzzsumo for multi-distribution and influencer outreach.
• Copyedited submissions for optimal SEO keywords, meta descriptions, layout, images, and consistency.
• Assisted marketing team with sponsorship promotion, syndicated content and potential leads.
• Analyzed SEO keywords and Google Search to forecast future content.

The F is a fashion, lifestyle, and culture website in Australia.

• Produced value-driven content about fashion, food, and lifestyle in Australia.
• Created various content, including long-form features, reviews, advertorials, and interview articles.
• Liaised with publicists, premium, and emerging brands to produce tailored content that positioned both stakeholders as industry leaders.

President of the Monash Journalism Society.