Alina Odintcova

Arrivedo helps travel brands tell unique stories with a map to improve user engagement.

• Planned and implemented the brand's multi-channel digital strategy, launched online marketing channels, introduced new lead generation tools, and improved reporting structure.
• Fixed the company's CRM; built an email marketing strategy and improved database management processes.
• Owned the brand's communications; built the company's sales pitch decks, email and LinkedIn strategy, created whitepapers, and provided website content copywriting.
• Increased visitors-to-leads conversion rate with landing pages and website content optimization.

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

• Led performance and content marketing projects with positive ROI; designed and executed multi-channel marketing strategies, managed campaign optimization, owned tracking and reporting.
• Managed all client relationships and built partnerships with programmatic ads and PR partners.
• Handled a new client pitch and won the agency's 2D biggest account.
• Hired and trained digital marketing executives.
• Clients: Scoot Airlines, HBO Asia, Wine Connection, and Genki.

FALCON Agency is a performance-led full-service digital agency with offices in Singapore and Malaysia and in-market teams across Thailand, Indonesia, Vietnam, Taiwan, and Hong Kong.

• Led marketing for Sén Natural, a beauty brand launched by FALCON.
• Defined the brand's multi-channel marketing strategy, launched digital channels and set up tracking and reporting templates.
• Initiated collaborations with over 25 influencers and over ten media partners.
• Planned and organized a successful launch event that generated extensive media outreach.

Easy Taxi is a mobile e-hailing application backed by Rocket Internet.

• Relaunched the brand's performance marketing across five countries.
• Implemented the strategy, set up AdWords and Facebook channels from scratch, and trained the local team for execution.

• Provided full accountability of the brand’s local marketing (online and offline) performance; drove conversion rate improvement by sending time and local content optimization.
• Built strategic partnerships with the biggest Indonesian e-commerce; launched campaigns with x5 returns.
• Managed four full-time employees and two interns; set clear responsibilities and goals and improved within-the-team and cross-department communication.