<ul><li>Graduated Magna cum laude.</li><li>Member of Alpha Omicron Pi Fraternity and Delta Epsilon Iota Academic Honor Society.</li><li>Was a President's List Scholar, Dean's List Scholar and Hands on Atlanta.</li></ul>

<p>Amber provided full-spectrum strategy development and execution consulting for a diverse client base. Common objectives include establishing and growing market share, capitalizing on market opportunities, product/service launch, and increasing demand within targeted markets.</p><ul><li>Created buyer journey map and corresponding channel, message, and content strategy to align marketing efforts with the buyer decision-making process for a corporate events services client.</li><li>Designed the go-to-market strategy for an established consulting cooperative's rebrand, including comprehensive market analysis, customer personas, channel partner initiative, website launch, and rebrand announcement campaign.</li><li>Developed customer relationship strategy for a financial services technology company to include full life-cycle engagement and marketing to reduce customer attrition rates and improve the on-boarding experience.</li><li>Delivered a competitive analysis and messaging framework to refine a workforce compliance software company's value propositions and highlight key differentiation points that buyers perceived as gaps in the market.</li><li>Analyzed six-month performance of paid subscriber email programs to identify root causes of high subscriber attrition. Established bench-marking and created a conversion rate optimization game plan to improve performance in three months.</li></ul>

Marketing Strategist

<p>Afterburner is a management training and consulting firm working with Fortune 500 and Global 2000 organizations.</p><ul><li>Supported two pivotal go-to-market shifts with market penetration and expansion strategies delivering over 650% return on investment.</li><li>Designed a 12-month campaign to increase the average transaction price (ATP) of marketing-generated leads by 130%, successful execution resulted in an actual increase of 335%.</li><li>Developed and standardized account-based marketing strategies that included multichannel nurture tracks and dynamic sales outreach campaigns.</li><li>Designed prospect-to-customer journeys that aligned sales and marketing efforts, ultimately decreasing the sales cycle to five months from a historical average of six to nine months.</li><li>Analyzed six years of quantitative and qualitative data to identify key similarities among top customer accounts (e.g., industry, company size, role/function of primary decision-makers, type of service needed, sales activity, etc.) to identify five ideal buyer types that would ultimately guide all business development initiatives.</li><li>Designed and executed content marketing program to deliver high-value, actionable leadership development and performance improvement resources to global leaders across a diverse channel mix (e.g., email, website, social, events, retargeting, collateral, etc.).</li><li>Directed website overhaul to include modern, minimalistic design, dynamic content rendering, and seamless integrations with Salesforce CRM, Pardot MAP, and other key platforms used in daily operations.</li></ul>

Director of Marketing

<ul><li>Led the tactical execution of lead generation and sales enablement campaigns to achieve quarterly &amp; annual marketing goals. </li><li>Supported marketing initiatives and edited marketing material.</li></ul>

Digital Marketing Coordinator

Managed the creation of various content projects such as infographics, landing page and blog graphics, social media graphics, blog articles, email graphics, digital ads, case studies, trade show ads, whitepapers, success stories, press releases, and sales brochures for several clients.

Content Development and Thought Leadership

Amber Toal

Developed sales and marketing alignment standards, one-to-one automated sales nurture campaigns via Pardot and Salesforce, sales resource and nurture content, 
and sales team training and documentation for a management consulting company.

Automated Inbound Sales Management

Provided database cleanse, data management standard operating procedures, activity-based segmentation, and confirmed opt-in campaigns for a financial services technology company.

Database Optimization and Standardization

Created customer relationship strategy for a financial services technology company to include full lifecycle engagement and marketing to reduce customer attrition rates and improve the onboarding experience.

Customer Journey Strategy

Analyzed six-month performance of paid subscriber email programs to identify root causes of high subscriber attrition. Established benchmarking and created a conversion rate optimization game plan to improve performance in three months.

Data Analysis, Benchmarking, and Segmentation

Developed data supplementation (via LinkedIn and third-party services), “starbursting” campaigns, content strategy, and multichannel lead nurture campaigns (Salesforce Marketing Cloud) for a financial services technology company.

Drive Upsells with Nurture Campaigns

Crafted buyer blueprints for five high-potential buyer groups, customer personas
and decision-making criteria analysis for a corporate event services company.

RESULTS:
With improved targeting and a better understanding of prospects' decision-making processes, my client was able to confidently refine and streamline its marketing initiatives to focus entirely on the company's ideal customer types. With the improved targeting, the company was able to generate nearly 50% more revenue from a smaller, strategic selection of buyers, saving the company time, energy, and money.

Improve Targeting with Buyer Blueprints

English (American)

Amber Toal is a digital marketing strategist with strong experience in helping brands craft a prospect-to-customer experience. Her expertise areas include prospect-to-buyer journey design, digital experience mapping, buyer blueprints and profiling, behavioral targeting, and demand generation program development. Amber is also proficient in marketing automation such as Pardot, Salesforce, Salesforce Marketing Cloud (formerly ExactTarget), Infusionsoft, MailChimp, Silverpop, and ConstantContact.

Amber Toal

Employment Highlights

Education Highlights

Portfolio

Content Development and Thought Leadership

Automated Inbound Sales Management

Database Optimization and Standardization

Customer Journey Strategy

Data Analysis, Benchmarking, and Segmentation

Drive Upsells with Nurture Campaigns

Content Development and Thought Leadership

Automated Inbound Sales Management

Database Optimization and Standardization

Customer Journey Strategy

Data Analysis, Benchmarking, and Segmentation

Drive Upsells with Nurture Campaigns