Amy Barratt-Boyes

Oakridge Wines is award-winning Yarra Valley restaurant and winery.

• Developed and executed digital, content, social media strategy to drive e-commerce sales, reach new customers and stay connected with existing customers.
• Managed and directed small marketing and sales team of two staff plus contractors (e.g. videographer) to establish processes, tools and templates for briefing, content planning and production.
• Created and managed a marketing calendar.
• Optimized website to improve UX and conversion rate working with external development agency.
• Handled Facebook advertising (Facebook and Instagram).
• Managed content production including directing talent and collaborating with suppliers. 

• Directed and collaborated with a production team and digital coordinator (direct report), to conceptualize, produce and publish high-caliber digital content.
• Trained and mentored community managers in a busy online community with high volumes of daily feedback on the brand and its products and services.
• Developed and executed playbooks for all digital channels, including EDM, email automation, social media and web, as well as copywriting and copyediting.
• Conducted SEO keyword research to inform and evolve content strategy, creative pillars and areas of opportunity for reaching new consumers through content.
• Managed stakeholder expectations and collaborated to meet business objectives across departments.
• Handled agency and supplier partnerships including RFP and selection process.
• Created monthly reports and provided recommendations to SLT and broader business.

Nitty Gritty is a social media and content agency based in Melbourne.

• Established and maintained client relationships across key accounts such as Cocobella Coconut Water, Neff Appliances, and Cannon Gas Log Heaters.
• Managed and mentored three direct reports and contractors.
• Developed and implemented social media and content marketing strategies and playbooks to ensure agency efficiency and a client results.
• Created and implemented the agency’s first influencer marketing service.
• Developed and implemented reporting template and reports for all clients.
• Provided copywriting for social media, blogs and websites, including interviewing talent.

Ellis Jones is a social media and PR agency that creates social impact through award-winning research, strategy, communications and design.

• Established and maintained client relationships on several accounts (Ambulance Victoria, City of Melbourne, Citywide, Parks Victoria, Vic Health).
• Developed and implemented brand, content and social media strategies.
• Provided copywriting for social media, websites, blogs, press releases and writing for trade magazines.
• Pitched to journalists and secured coverage in trade and mainstream media.
• Managed and briefed production team, contractors, and account executives.
• Attended business pitches and contributed to proposal development.
• Developed and delivered social media training workshops and masterclasses.

Thinktank Social is a social media marketing agency that specializes in growing brands through education, strategy, creativity, and partnerships.

• Established and maintained relationships with clients such as Fernwood Fitness, and Fit N Fast.
• Developed and implemented social media strategies, campaigns and reporting.
• Managed and briefed production team and contractors (designers and developers).
• Attended business pitches and contribute to proposal development. Developed and delivered social media training workshops including the “Small Business, Big Marketing” conference hosted by Small Business Victoria.
• Provided copywriting for social media, websites, blogs and press releases.