<ul><li>Worked with clients directly as well as partnered with agencies providing mainly SEM and relevant services, including Google Analytics, reporting, building Data Studio Dashboards); mostly specializing in finance and travel verticals.</li><li>Provided SEM services from initial research/audit through to build, optimization, and reporting/insights.</li></ul>

SEM & Digital Marketing Consultant

<p>Connected Digital is a boutique digital services agency based in Thirroul NSW that provides SEM, SEO, social, and programmatic services to national clients.</p><ul><li>Managed client communication (weekly/monthly meetings) and delivery.</li><li>Ensured client goals were achieved while client satisfaction with results and services was maintained.</li><li>Performed quality control of work that delivery team was producing, ensuring work is done to highest standard possible.</li><li>Investigated opportunities/areas of improvement to over-achieve on clients KPIs.</li><li>Worked with a challeging role, including campaign set up and current processes.</li><li>Conducted upselling of additional services to clients like SEO through analysis of what clients needed.</li></ul>

Performance Director (SEM)

<ul><li>Championed the use of digital insights tools across the business, and provided training and workshops across disciplines, including case studies for paid/owned media with steps for teams to implement. Key internal stakeholders approached Ana in relation to clients at risk or those that they were pitching for as a business, to analyze current strategies in order to come up with opportunities (Village Roadshow Strategy Review, Stan Pitch, Coles Pitch, and Invisalign Pitch).</li><li>Delivered a digital transformation consultancy project to Hoyts cinemas that aimed to provide a clear pathway for Hoyts to become a fully digital business technology/digital media wise. Hoyts was yet to implement some of the recommendations, but the quick wins implemented saw significant improvement in on site performance (on site metrics and conversion rate).</li><li>Developed Resolution’s conversion rate optimization (CRO) product and methodology from scratch and executed CRO projects. CRO aims to improve on site performance by, for example, testing different elements (color, position, layout, etc.) with the aim of gradually increasing the conversion rate on site. Initial CRO tests saw significant improvement on key client with 19% improvement in conversion rates.</li><li>Led business management delivery team across a portfolio of clients. Ensured the team was clear on the process for client briefing and best practice recommendations and ongoing servicing. This resulted in outstanding client ratings across the key parameters of results, collaboration, and innovation.</li></ul>

Digital Insights & Strategy Account Director

<ul><li>Handled several clients in finance and travel sectors, managed a team of six implementational experts of different levels from assistants to senior managers.</li><li>Implemented SEM and client handling process framework that resulted in smooth day-to-day running of the business and a significant improvement in client performance. One of the financial clients in the extremely competitive credit card space saw credit card applications increase by 120% while overseeing the accounts while efficiency (CPA) went down 7% compared to the previous period.</li><li>Coached the team based on their strengths, motivations, life, and professional goals to ensure they were happy at work and delivered the most value to the business by maximizing their strengths.&nbsp;</li></ul>

SEM Account Director

<ul><li>Managed SEM strategy and implementation for Virgin Atlantic accounts, both domestic and international.</li><li>Improved performance, supplier relationship and client relationship significantly. This resulted in Virgin Atlantic signing off on a project for MG OMD to manage global SEM strategy centrally.</li></ul>

Search Account Manager

Ana Filimosina

English (British)

Ana Filimosina is a digital marketing professional with over a decade of hands-on experience in SEM, display, SEO, Google Analytics, and CRO. She has expertise in researching, implementing, reporting on, and optimizing cross channel digital strategies in the performance marketing arena across AU and UK markets. Her industry experience includes travel, finance, insurance, retail, and FMCG. At Resolution Media, Ana implemented SEM and client handling process framework which improved client performance.

Ana Filimosina

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