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Ana Filimosina

Ana Filimosina

SEM Specialist

Former SEM account director at Resolution Media (OMD).

Ana Filimosina is a digital marketing professional with over a decade of hands-on experience in SEM, display, SEO, Google Analytics, and CRO. She has expertise in researching, implementing, reporting on, and optimizing cross channel digital strategies in the performance marketing arena across AU and UK markets. Her industry experience includes travel, finance, insurance, retail, and FMCG. At Resolution Media, Ana implemented SEM and client handling process framework which improved client performance.

Digital Marketing
SEM
SEO
Display Advertising
Google Analytics
PDF Conversion
Digital Strategy
Performance Marketing
Google Ads
PPC
Search Advertising
Analysis and Reporting
Account Management
Ana Filimosina

Ana Filimosina

Former SEM account director at Resolution Media (OMD).

SEM Specialist

Ana is Available for Projects

Work with Ana

Employment Highlights

SEM & Digital Marketing Consultant

Independent

August 2019 - Present (1 year 10 months)

Performance Director (SEM)

Connected Digital

February 2018 - August 2019 (1 year 6 months)

Digital Insights & Strategy Account Director

Resolution Media (OMD)

June 2015 - December 2017 (2 years 6 months)

SEM Account Director

Resolution Media (OMD)

September 2013 - June 2015 (1 year 9 months)

1 More Entries

Education Highlights

BA (Hons)

Bournemouth University

September 2005 - June 2008 (2 years 9 months)

Psychology & Business

LCC International University

September 2002 - June 2004 (1 year 9 months)

Resume

SEM & Digital Marketing Consultant

Independent

August 2019 - Present (1 year 10 months)

  • Worked with clients directly as well as partnered with agencies providing mainly SEM and relevant services, including Google Analytics, reporting, building Data Studio Dashboards); mostly specializing in finance and travel verticals.
  • Provided SEM services from initial research/audit through to build, optimization, and reporting/insights.

Performance Director (SEM)

Connected Digital

February 2018 - August 2019 (1 year 6 months)

Connected Digital is a boutique digital services agency based in Thirroul NSW that provides SEM, SEO, social, and programmatic services to national clients.

  • Managed client communication (weekly/monthly meetings) and delivery.
  • Ensured client goals were achieved while client satisfaction with results and services was maintained.
  • Performed quality control of work that delivery team was producing, ensuring work is done to highest standard possible.
  • Investigated opportunities/areas of improvement to over-achieve on clients KPIs.
  • Worked with a challeging role, including campaign set up and current processes.
  • Conducted upselling of additional services to clients like SEO through analysis of what clients needed.

Digital Insights & Strategy Account Director

Resolution Media (OMD)

June 2015 - December 2017 (2 years 6 months)

  • Championed the use of digital insights tools across the business, and provided training and workshops across disciplines, including case studies for paid/owned media with steps for teams to implement. Key internal stakeholders approached Ana in relation to clients at risk or those that they were pitching for as a business, to analyze current strategies in order to come up with opportunities (Village Roadshow Strategy Review, Stan Pitch, Coles Pitch, and Invisalign Pitch).
  • Delivered a digital transformation consultancy project to Hoyts cinemas that aimed to provide a clear pathway for Hoyts to become a fully digital business technology/digital media wise. Hoyts was yet to implement some of the recommendations, but the quick wins implemented saw significant improvement in on site performance (on site metrics and conversion rate).
  • Developed Resolution’s conversion rate optimization (CRO) product and methodology from scratch and executed CRO projects. CRO aims to improve on site performance by, for example, testing different elements (color, position, layout, etc.) with the aim of gradually increasing the conversion rate on site. Initial CRO tests saw significant improvement on key client with 19% improvement in conversion rates.
  • Led business management delivery team across a portfolio of clients. Ensured the team was clear on the process for client briefing and best practice recommendations and ongoing servicing. This resulted in outstanding client ratings across the key parameters of results, collaboration, and innovation.

SEM Account Director

Resolution Media (OMD)

September 2013 - June 2015 (1 year 9 months)

  • Handled several clients in finance and travel sectors, managed a team of six implementational experts of different levels from assistants to senior managers.
  • Implemented SEM and client handling process framework that resulted in smooth day-to-day running of the business and a significant improvement in client performance. One of the financial clients in the extremely competitive credit card space saw credit card applications increase by 120% while overseeing the accounts while efficiency (CPA) went down 7% compared to the previous period.
  • Coached the team based on their strengths, motivations, life, and professional goals to ensure they were happy at work and delivered the most value to the business by maximizing their strengths. 

Search Account Manager

MG OMD London

January 2013 - August 2013 (7 months)

  • Managed SEM strategy and implementation for Virgin Atlantic accounts, both domestic and international.
  • Improved performance, supplier relationship and client relationship significantly. This resulted in Virgin Atlantic signing off on a project for MG OMD to manage global SEM strategy centrally.

Education

BA (Hons), Advertising & Marketing Communications

Bournemouth University

September 2005 - June 2008 (2 years 9 months)

Psychology & Business, -

LCC International University

September 2002 - June 2004 (1 year 9 months)