• Created and executed comprehensive go-to market strategies for early stage startups.
• Worked with the executive team to determine key growth opportunities.
• Focused on engagement, retention, and customer service to expand the LTV of existing customer base.
• Led customer acquisition strategies focused on content creation, social media ads, Google advertising, PR, and email marketing.
• Collaborated with cross-functional teams to identify product needs and improve the customer experience.
• Developed e-commerce strategies focused on improving site conversion rate, increasing average shopping cart value, and repeat customer rate.
• Derived key consumer insights from analytics tools and customer support tickets to inform marketing strategy and testing schedule.
• Led product marketing strategy focused on driving engagement and retention for current customer base.
• Utilized Google Analytics data and insights to drive key marketing decisions, determine success of campaigns, and derive product insights. 
• Clients: ADAY, Crimson Bikes, elevation6225, Fidelity Investments/Fidelity Labs, Send Ribbon, UpStack, and Whole Biome.

Super Heroic is a children's lifestyle and sneaker brand.

• Drove customer experience initiatives that built loyalty and supported retention across multiple lines of business based on voice-of-the-customer insights to increase sales of the TMBLR v1, resulting in a 200% increase in sales.
• Developed and implemented customer acquisition and growth strategy resulting in a 150% increase in customers in Q2.
• Managed customer segmentation and operational level tactics, including personalization, material versioning, and the timely execution of strategies set by direct-to-consumer goals.
• Created and executed performance marketing strategy involving social media ads, Google, email marketing, and content creation.
• Identified opportunities to execute highly personalized, customized materials, and customer segment, as well as creating then launching a referral program unique to Super Heroic and their mission.
• Leveraged multiple sources of insights to test, learn, and optimize the communication strategy, while also rolling out a growth-related testing strategy that focused on increasing the conversion rate across the website, resulting in a 64% increase.
• Acted as liaison with four cross-functional teams, including quality and operations to determine goals and opportunities that would enhance the overall customer experience.
• Evaluated learnings from existing and prior campaigns, while working to create effective improvements and strategies to maximize future results. 
• Oversaw weekly and quarterly reporting of key marketing metrics to executive team and board members.
• Managed metrics for all customer experience and loyalty activities, as well as measuring the results and capturing the learnings for continuous improvement.
• Oversaw website redesign and optimization of the website experience, as well as acted as an internal champion for customers by managing ZenDesk support tickets, Intercom chats, and utilized insights to inform company decisions.
• Set baseline targets and built recommendation for the coming year, that aligned with customer growth and retention goals, while improving targets year-over-year for cost ratios, controls, and profitability.

VenueBook is a cloud-based event management solution that helps event spaces manage the whole private event booking cycle in one place. 

• Developed goals and objectives for a team of two full-time employees and four interns, while also training, managing, and mentoring other staff members.
• Created, strategized, and executed the marketing strategy for acquiring bookers to VenueBook, resulting in a 120% increase year-over-year.
• Oversaw and managed all paid marketing, email marketing, SEO, the company blog, social media, and content creation.
• Spearheaded the company pivot from focusing on software-as-a-service to focusing on event planners, resulting in the launch of a new product called ExpressBook. ExpressBook increased event booking rate by 20%.
• Ensured the growth team goals were met and progress was tracked, as well as co-led three different software integrations with the engineering team that were geared towards making the growth team more efficient.
• Collaborated with the head of design to redesign VenueBook based on user feedback in testing, resulting in a 50% increase in conversion rate.
• Conceptualized then developed all resources in the VenueBook resource center, including content writing, landing page design and creation.
• Worked with the director of sales to develop a B2B marketing strategy focused on venue acquisition; strategy resulted in a 20% increase in close rate.
• Conceived and established the product marketing strategy focused on engagement and retention for both event planners and venue managers.
• Researched then recommended new sources for growth opportunities, and attended industry events to network with prospective clients, building long-lasting relationships, while maintaining the database to ensure regular contact with leads and prospects.

• Actively engaged with clients to learn about their business and identify opportunities to improve and expand their customer engagement, shaping powerful digital marketing strategies across Google Search, YouTube, and mobile applications.
• Managed the launch of new products, serving as a liaison to clients regarding advertising opportunities, including website and mobile app customizations and API integrations.
• Oversaw a $60 million annual book of business, managing client relationships while actively engaging with the business development and product management teams.
• Monitored and improved account performance, providing insight through data analysis to identify, justify, and undertake projects to improve performance.
• Contributed to the company's growth and innovation efforts by identifying and defining significant process enhancements or revenue opportunities, while also collaborating with one clients' agency to win an incremental $3 million a year in spend.

• Managed four clients with $20 million in revenue a quarter, while working cross-functionally on product and opportunity development to drive growth for new and existing customers.
• Generated business plans to define strategies and tactics, while adapting to the company's ongoing product or technology developments, and managing multiple product opportunities and projects.
• Planned and executed executive meetings, as well as pitched and implemented over $2 million in incremental revenue for Q4 2014, resulting in being recognized as one of only five account managers to accomplish this across the sector. 

• Prioritized and educated a portfolio of 250 accounts each quarter to provide tailored account performance suggestions and campaign servicing.
• Identified clients' business objectives and challenges to accurately assess needs, working together to create campaign management plans for account optimization.
• Sold display, search, and mobile opportunities to the book of business, resulting in achieving a quarterly individual revenue impact of $1.4 million annualized.