Anne Shaw
Content Strategist

Anne Shaw

Worked with J&J, Salesforce, and Dell.
Work with Anne Work with a Content Strategist

About

Anne Shaw is a marketing consultant, content strategist, and writer with experience working with both startups and global Fortune 500 companies. She has developed brands, crafted marketing strategies and content programs, as well as written content for brands, including The Adecco Group, Salesforce, Dell Technologies, The Hartford, Leidos, themuse.com, Crowdstaffing, Badenoch + Clark, Modis, Ajilon, LEGO, Weebly, Johnson & Johnson, Monster, Santander, Brown Advisory, Great Wolf Lodge, and League.

Employment

3 roles
Jun 2015 - Present 10 years 10 months
Marketing Consultant, Content Strategist & Writer
Independent
  • Worked with both scrappy start-ups and global Fortune 500 companies to develop captivating brands, craft marketing strategies and content programs that attract and nurture leads, and write engaging, worthwhile content tailored to ideal audiences.
  • Clients: Salesforce, Dell Technologies, The Hartford, Leidos, themuse.com, Crowdstaffing, Badenoch + Clark, Modis, Ajilon, LEGO, Weebly, Johnson & Johnson, Monster, Santander, Brown Advisory, Great Wolf Lodge, and League.
Jun 2016 - Sep 2017 1 year 3 months
Managing Editor
Contently
  • Collaborated remotely with Contently clients in various industries to plan and execute their content marketing plans, which included recruiting, training, and managing freelance teams of 5-25 writers as well as editing all content for quality and brand voice.
  • Covered various topics including employer branding, hiring fully remote and blended workforces, creating worker benefit programs that boost productivity, and more.
Apr 2013 - Jun 2015 2 years 2 months
Senior Marketing Manager
The Adecco Group
  • Worked alongside sales and operations leaders to determine marketing goals and led a strong team of individuals responsible for brand awareness, content creation, and lead generation for Adecco Staffing, USA - part of Adecco Group, a Fortune 500 company
  • Researched hot topics within specific industries and focused on ones relevant to buyer personas while presenting business as a strong solution.
  • Created both digital and print marketing content while leveraging email marketing, blog and website, digital advertising, social media, SEO tactics, and direct mail to achieve integrated marketing campaigns with high shareability.
  • Kicked off every campaign plan by considering business goals to then identify own KPIs.

Portfolio

8 items