Daniel Doebrich
E-Commerce Content Strategist

Daniel Doebrich

Digital & brand strategist for Tribal Worldwide.
Work with Daniel Work with a E-Commerce Content Strategist

About

Daniel Doebrich is a digital and brand strategist specializing in e-commerce content with experience working with emerging startups and large-scale companies across different industries. As a senior digital strategist at Tribal Worldwide, he has planned and analyzed digital campaigns for top tier clients such as Advil, NHL, NFL, Quaker, and ExxonMobil. In 2018, he has developed social strategy for Starbucks "Afternoon Made" summer campaign. His past clients also include Morgan Stanley, YouTube, Google Play, Credit Suisse, BMW, Audi, Maltesers, Unilever, LensCrafters, MetLife, and Vodafone. Daniel has been shortlisted in 2012 Cannes Mobile Lions Shortlist and 2012 DMMA OnlineStar Mobile.

Employment

6 roles
Dec 2013 - Present 12 years 5 months
Digital & Brand Strategy Director
Independent
  • Revised global strategy for ACUVUE’s digital platforms, and led 2020 content strategy for key customer segments.
  • Worked as a part of the finance team at Facebook Creative shop, devising strategy and creative for client campaigns on Instagram and Facebook.
  • Led social reporting for Morgan Stanley to inform strategic planning of the firm's executive leadership for the years 2015 to 2018.
  • Oversaw global brand audit and market analysis for Loro Piana (LVMH) and defined new global brand strategy.
  • Established content strategy for the new AB InBev global website, launched in Q3 2018.
  • Developed social strategy for Starbucks 2018 "Afternoon Made" summer campaign.
  • Directed social strategy and launched plan for the adidas NMD (hero sneaker for 2016), facilitating sales of 400,000 pairs on the launch day.
Apr 2014 - May 2015 1 year 1 month
Managing Partner
MISTER

MISTER, now part of FAM United, is an advertising agency specializing in fashion design.

  • Directed development of new Hood by Air website with groundbreaking features, including number of visits by more than 50% and sales by more than 60%.
  • Created striking digital experiences and e-commerce for new generation fashion brands.
  • Grew agency revenue by more than 300% within first year and reached break even.
  • Acquired clients such as Hood by Air, RUNA, Anja Rubik, EN|NOIR, and Calder Foundation.
Jul 2013 - Nov 2013 4 months
Senior Digital Strategist
Tribal Worldwide
  • Planned and analyzed digital campaigns for top tier clients such as Advil, NHL, NFL, Quaker, and ExxonMobil.
  • Led strategy for cutting edge mobile app for ExxonMobil, leveraging activity tracking and gaming principles.  
Oct 2012 - Dec 2012 2 months
Senior Project Manager
BMW
  • Managed team to develop master version of new global BMW website, a milestone for the brand’s communications strategy.
  • Led implementation of innovative new features, such as night-time views and personalization options, for the car configurator.
Apr 2012 - Sep 2012 5 months
Senior Digital Strategist & Advisor
Digital Pioneers

Digital Pioneers is a venture capital firm focused on investments in internet companies.

  • Developed market entry strategy for an award-winning mobile classifieds app, Stuffle.
  • Laid basis for $4.2 million funding, over 35,000 sales, generating a total of approximately $5 million by the end of 2013. 
Apr 2009 - Mar 2012 2 years 11 months
Senior Digital Strategist & Project Leader
Scholz & Friends
  • Built digital department for one of Europe’s largest ad agencies to reach profitability; increased from 2 to 28 employees.
  • Planned and executed digital strategies for major clients such as Vodafone, Credit Suisse, Unilever, and OPEL (GM).
  • Led development of Pinterest-like social commerce platform.
  • Negotiated C-level partnerships with leading publishers. 

Education

Sep 2003 - Jan 2007 3 years 4 months
Bachelor of Arts, International Management, Marketing & Finance
Munich Business School

Portfolio

4 items