Christina Pashialis
Content Marketing Expert

Christina Pashialis

Skilled in B2B demand generation and marketing automation.
Work with Christina Work with a Content Marketing Expert

About

Christina Pashialis is a B2B content strategist who has extensive experience in digital marketing, CRM, inbound marketing, and marketing automation at various agencies and startups. She has worked with B2B clients such as Pipedrive and Tide to increase traffic and conversion goals. At Hubbub, she implemented their company-wide marketing automation process, and managed their webinars and events. Christina has received certifications including the HubSpot Inbound Marketing Badge and IPA Advertising Foundation Certificate.

Employment

7 roles
Mar 2019 - Present 7 years 1 month
Content Marketing Manager
Grizzle.io

Grizzle.io is a marketing and advertising company based in London which helps B2B organizations generate traffic & leads with content marketing.

  • Created SEO-optimized content strategies for B2B clients such as Pipedrive and Tide to increase traffic and conversion goals.
  • Developed and managed end-to-end content delivery system for clients regarding topic ideation, briefing writers, managing content schedules, and editing content.
Oct 2018 - Feb 2019 4 months
Content & Community Marketer
Geckoboard

Geckoboard is a UK-based company helping businesses achieve their goals by clearly communicating their data.

  • Developed and implemented a ‘bottom of the funnel’ content marketing strategy to convert those at the evaluation stage of the customer journey.
  • Produced content briefs for Geckoboard’s in-house designer and writers.
  • Distributed Geckoboard’s content across the social-sphere.
Jun 2016 - Dec 2017 1 year 6 months
Marketing & Events Manager
Hubbub Fundraising

Hubbub Fundraising build digital fundraising programmes for the education and nonprofit sectors and provided technology and advice to empower fundraisers to deliver giving days, crowdfunding and other digital campaigns.

  • Was recognized as Top 1 Hubbub's marketing employee who worked closely with the CEO and founding members.
  • Built a digital fundraising blog and newsletter from scratch drawing in 1000+ subscribers in year one.
  • Ran and promoted a webinar series - 456 registrants/237 leads in 2 months.
  • Created valuable content assets and owned the content schedule like case studies, guides, social media, blog posts, email campaigns and landing pages.
  • Ran client events to thoroughly understand their pain points.
Nov 2015 - Apr 2016 5 months
Content Marketing Manager
Hubbub Fundraising
  • Built Hubbub's blog and newsletter from scratch.
  • Managed the content schedule; leveraging staff, guest posters and ‘influencers’.
  • Implemented an inbound strategy to expand Hubbub’s online reach in the education sector.
  • Provided content on the latest insights in online fundraising for education fundraising professionals.
Dec 2014 - Nov 2015 11 months
Community Manager
Hubbub Fundraising
  • Created a crowdfunding community for education professionals with 546 members.
  • Ran client learning days and events for education sector professionals.
  • Supported all student project creators to reach their crowdfunding targets.
  • Managed all Hubbub’s social media accounts.
Jan 2013 - Apr 2013 3 months
Special Events Associate
Cancer Research UK

Christina assisted with projects in the areas of marketing, event development and sponsorship as needed.

  • Supported full-time staff with day-to-day operations and event planning.
  • Assisted with recruitment/fundraising email blasts.
  • Contacted vendors as needed to move event logistics forward.
Sep 2008 - Jan 2013 4 years 4 months
Sales Associate
Harrods
  • Helped customers choose between the company’s array of goods and services, process payments and maintained a high level of customer service.
  • Provided customers with information on pricing and product availability.
  • Maintained outstanding store condition and visual merchandising standards.

Education

Sep 2009 - Jul 2012 2 years 10 months
Bachelor of Arts in English, English
University of Nottingham

Portfolio

8 items