Grizzle.io is a marketing and advertising company based in London which helps B2B organizations generate traffic &amp; leads with content marketing.

<ul>
	<li>Created SEO-optimized content strategies for B2B clients such as Pipedrive and Tide to increase traffic and conversion goals.</li>
	<li>Developed and managed end-to-end content delivery system for clients regarding topic ideation, briefing writers, managing content schedules, and editing content.</li>
</ul>

Content Marketing Manager

Geckoboard is a UK-based company helping businesses achieve their goals by clearly communicating their data.

<ul>
	<li>Developed and implemented a &lsquo;bottom of the funnel&rsquo; content marketing strategy to convert those at the evaluation stage of the customer journey.</li>
	<li>Produced content briefs for Geckoboard&rsquo;s in-house designer and writers.</li>
	<li>Distributed Geckoboard&rsquo;s content across the social-sphere.</li>
</ul>

Content & Community Marketer

Hubbub Fundraising build digital fundraising programmes for the education and nonprofit sectors and provided technology and advice to empower fundraisers to deliver giving days, crowdfunding and other digital campaigns.

<ul>
	<li>Was recognized as Top 1 Hubbub&#39;s marketing employee who worked closely with the CEO and founding members.</li>
	<li>Built a digital fundraising blog and newsletter from scratch drawing in 1000+ subscribers in year one.</li>
	<li>Ran and promoted a webinar series - 456 registrants/237 leads in 2 months.</li>
	<li>Created valuable content assets and owned the content schedule like case studies, guides, social media, blog posts, email campaigns and landing pages.</li>
	<li>Ran client events to thoroughly understand their pain points.</li>
</ul>

Marketing & Events Manager

<ul>
	<li>Built Hubbub&#39;s blog and newsletter from scratch.</li>
	<li>Managed the content schedule; leveraging staff, guest posters and &lsquo;influencers&rsquo;.</li>
	<li>Implemented an inbound strategy to expand Hubbub&rsquo;s online reach in the education sector.</li>
	<li>Provided content on the latest insights in online fundraising for education fundraising professionals.</li>
</ul>

<ul>
	<li>Created a crowdfunding community for education professionals with 546 members.</li>
	<li>Ran client learning days and events for education sector professionals.</li>
	<li>Supported all student project creators to reach their crowdfunding targets.</li>
	<li>Managed all Hubbub&rsquo;s social media accounts.</li>
</ul>

Community Manager

Christina assisted with projects in the areas of marketing, event development and sponsorship as needed.

<ul>
	<li>Supported full-time staff with day-to-day operations and event planning.</li>
	<li>Assisted with recruitment/fundraising email blasts.</li>
	<li>Contacted vendors as needed to move event logistics forward.</li>
</ul>

Special Events Associate

<ul>
	<li>Helped customers choose between the company&rsquo;s array of goods and services, process payments and maintained a high level of customer service.</li>
	<li>Provided customers with information on pricing and product availability.</li>
	<li>Maintained outstanding store condition and visual merchandising standards.</li>
</ul>

Sales Associate

Christina ran webinars to produce a large list of qualified leads for the sales team composed of 247 qualified leads and 437 registrants in 8 weeks with 4 webinars.

How I Generated 237 B2B Leads in 8 Weeks with Webinars

Christina Pashialis

Managed an archive of the FPL Fanatics Newsletter, a weekly curated newsletter of tips for the Fantasy Football community.

FPL Fanatics Newsletter Archive

She tackled what should be included in and examples of B2B case studies and its importance in generating leads.

Why You Should Invest in Client Case Studies (+ Examples)

Created a blog focusing on the tactics of 5 startups (post-launch & pre-launch) who have built huge communities with target audiences.

5 Startups That Built Communities BEFORE Launching

She discussed why the design of the online donation form can be the key difference between someone feeling inspired enough to donate and someone exiting the page.

Why Your Ugly Giving Form is Losing You Donations

Christina wrote an article on how to help internal staff make a case for budget.

How Startups Can Use Content to Build a Business Case

She shared the mistakes and lessons learned from failing to become a freelance marketer

Lessons Learned From Failing To Become A Freelancer

Christina crafted a guide that intends to provide a few points to increase email conversion rates with a link to some templates.

How to Write Cold Emails that Convert to Conversations

English (British)

Christina Pashialis is a B2B content strategist who has extensive experience in digital marketing, CRM, inbound marketing, and marketing automation at various agencies and startups. She has worked with B2B clients such as Pipedrive and Tide to increase traffic and conversion goals. At Hubbub, she implemented their company-wide marketing automation process, and managed their webinars and events. Christina has received certifications including the HubSpot Inbound Marketing Badge and IPA Advertising Foundation Certificate.

Christina Pashialis

Employment Highlights

Education Highlights

Portfolio

How I Generated 237 B2B Leads in 8 Weeks with Webinars

FPL Fanatics Newsletter Archive

Why You Should Invest in Client Case Studies (+ Examples)

5 Startups That Built Communities BEFORE Launching

Why Your Ugly Giving Form is Losing You Donations

How Startups Can Use Content to Build a Business Case

How I Generated 237 B2B Leads in 8 Weeks with Webinars

FPL Fanatics Newsletter Archive

Why You Should Invest in Client Case Studies (+ Examples)

5 Startups That Built Communities BEFORE Launching

Why Your Ugly Giving Form is Losing You Donations

How Startups Can Use Content to Build a Business Case