Julianna Dunavolgyi

Ksubaka enables brands to engage directly with consumers just before they make a purchasing decision through short and interactive games.

• Defined and implemented the marketing strategy and translating it into a tactical action plan by listing activities, messages, timescales, and costs.
• Managed a team of four employees, reporting all marketing activities and goals directly to the CEO.
• Led the organization and execution of Ksubaka events and tradeshows.
• Built and integrated marketing, demand generation strategy, and sales automation to nurture leads and moving them down the funnel to eventually convert them into customers, achieving a 20% conversion within the first six months.
• Developed and executed the company’s inbound marketing strategy which includes PPC and SEO, resulting in successfully doubling organic traffic within two months of execution and improved targeted keyword rankings.
• Created videos and other marketing material that was shared on all digital platforms to raise awareness of the company’s offering and culture.
• Worked closely with the director and the sales team to support their targets through HubSpot and generate customer lists for outbound sales campaigns.

ExceleratedS2P is global procurement and finance transformation specialists and a leading SAP Ariba partner.

• Defined and implemented the global marketing strategy (EMEA, APAC & US- North America).
• Designed and implemented the global communications strategy; provided both internal and external communication plans to partners such as SAP, SAP Ariba, and OpenText.
• Created, localized, and managed all marketing activities in the EMEA region and the US to drive quality lead campaigns.
• Organized five large-scale trade shows, as well as small-scale signature events per year.
• Provided analysis and key performance measurement indicators of company events and exhibitions. Rolled out structured launch plans and promotion plans to increase attendance to key events.
• Defined and managed the organization’s online presence including the content, structure, and feature set requirements. This included managing the website, Twitter, blogs, PR, and other social media avenues.
• Fostered strong working relationships with the organization’s partners globally, and liaised with SAP user groups from the US, UK, and Australia to deliver webinars to their members and successfully generate quality leads.
• Worked closely with the design team to create videos brochure, e-brochure, master slide deck, landing pages, leaflets, flyers, email marketing templates, and website changes to promote the brand. This resulted in a 77% increase in follower base in platforms such as LinkedIn.

• Assisted companies to establish strong tailor-made communication strategies, particularly through digital social media.
• Created marketing strategies for companies specializing in supplying PR, partnership, event, and social media management and sales analysis.
• Evaluated the strengths and weaknesses of companies’ websites.
• Optimized campaigns to ensure they align with clients' business goals.

Zoom Fitness is a fitness studio based in London.

• Communicated key messages via social media, local online newspapers, and blogs, allowing for a significant 20% increase in client engagement for Zoom Fitness.
• Designed and deployed targeted ads (using Google Advertising and other software) to existing clients and wider public that resided in areas where Zoom Fitness outlets operated, allowing for a substantial 40% increase in profit maximization.
• Produced detailed case studies, reports, and executive briefings on a range of fitness-related topics comprising of strategies and marketing plans for future developments.
• Directly supported the CEO of Zoom Fitness with operational information updates regularly, and analyzed key trends to set up short and long-term goals for the company to achieve.
• Organized numerous events for Zoom Fitness like Pumpkin Pump, Christmas Santa run and the second Birthday for the Zoomers to increase customer base.
• Collected primary and secondary fitness-related data regularly on social media and analyzing competitors’ tactics and strategies.