Neil Seddon
Marketing Automation Expert

Neil Seddon

Pardot and B2B marketing automation expert.
Work with Neil Work with a Marketing Automation Expert

About

A B2B marketing automation specialist, Neil has solid experience in planning, building, and executing email communications, marketing automation campaigns and nurture programs. He has crafted his expertise in Pardot for various companies, including CME Group, Criteo and TripAdvisor. At Salesforce, he has helped close over $2M worth of business by selling Pardot’s product and services. Neil is also highly proficient in using several technology platforms such as Dynamics CRM, Salesforce CRM, Sugar CRM, SalesLogix CRM and holds Salesforce Certified Pardot Specialist and Certified Marketing Cloud Email Specialist certificates.

Employment

5 roles
Feb 2019 - Jun 2019 4 months
Pardot Consultant
CME Group

CME Group Inc. is a leading and most diverse derivatives marketplace based in Chicago.

  • Worked with internal clients to understand, plan, build, and execute email communications, marketing automation campaigns, and nurture programs in a flexible and timely manner that met the businesses objectives.
  • Monitored, analyzed, and reported on critical metrics, including email marketing results and engagement through the customer journey. Identified opportunities for testing and recommendations for program improvements.
  • Implemented global best practices for outbound and inbound marketing, content marketing, lead scoring and grading, lead nurturing, and data hygiene.
Aug 2018 - Nov 2018 3 months
Pardot Consultant
4C

4C is EMEA’s independent Salesforce consultancy firm specializing in sales automation, marketing automation, lead management, campaign management, forecasting and segmentation to name a few.

  • Took over six live projects, repairing any broken relationships with key client stakeholders.
  • Audited any work completed before the start date of employment to check for critical errors or mistakes.
May 2018 - Aug 2018 3 months
Pardot Consultant
TripAdvisor
  • Implemented Pardot for the travel agent providers and experiences divisions of TripAdvisor.
  • Connected Pardot to a subset of records within an existing instance of Sales Cloud.
  • Consulted with both business divisions and built out a marketing automation strategy while ensuring there were quick adoption and usage of the platform from day one of the project.
  • Produced tailored training sessions and new user enablement videos for each business division.
  • Used video conferencing and JIRA to coordinate with all of the relevant hubs involved in the project. The marketing directors were in San Francisco, Las Vegas, and Boston while the Salesforce development and administration teams were in Oxford and Sydney.
Dec 2017 - May 2018 5 months
Pardot Consultant
Criteo

Criteo is a global technology public company offering retargeting, internet advertising. behavioral targeting, CPC and ecommerce.

  • Migrated one instance of Pardot (Hooklogic, a business Criteo acquired) into another instance of Pardot (Criteo, the main global instance).
  • Audited the Criteo Pardot instance and provided a full list of recommendations to increase their campaign effectiveness.
  • Configured Pardot to become GDPR compliant, a large part of this project was spent building and launching their new email preference center solution.
Nov 2014 - Aug 2016 1 year 9 months
B2B Marketing Automation Consultant
Salesforce

Salesforce is an American cloud-based software company helping companies connect with customers, partners, and employees in entirely new ways.

  • Approached existing Salesforce customers and helped them understand the value and ROI of marketing automation.
  • Helped Salesforce close over $2 million worth of business by selling Pardot’s product and services.
  • Acted as a Pardot account executive for MM/GB/EBU media, travel, manufacturing, and utility verticals.
  • Visited all of the Pardot customers to ensure they were using the platform correctly.
  • Helped each customer build a marketing automation strategy and shared best practices.

Education

Jan 2001 - Dec 2004 3 years 11 months
Bachelor of Science in Mathematics, Mathematics
University of Manchester
Jan 1999 - Dec 2000 1 year 11 months
Bachelor of Engineering in Aerospace Engineering, Aerospace Engineering
University of Manchester

Portfolio

6 items