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Work With High Performing Talent On Demand
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Account Based Marketing Specialist
Kirstie Heneghan
Previously from 3M United Kingdom PLC.
Kirstie Heneghan is a marketing professional specializing in account-based marketing. She has an extensive experience working in a wide range of industries from bookselling and publishing; to stationary, healthcare, industrial and safety equipment, cybersecurity services, telecommunication licenses, factory development, and catering contracts. At 3M UK PLC, she has led an account-based marketing strategy, promoted technology solutions for offshore technology, and managed 3M's social media and social selling activities. Kirstie has received an award for 2016 Marketing Excellence: Brand and technical engagement driving opportunities through integrated campaigns at 2015 Offshore Europe 2015.
Kirstie Heneghan
Previously from 3M United Kingdom PLC.
Account Based Marketing Specialist
Kirstie is Available for Projects
Work with KirstieEmployment Highlights
Marketing Consultant
Independent
January 2019 - Present (5 years 4 months)
Head of Product Marketing & Communications
Xcina MSSP
January 2018 - December 2018 (1 year)
Marketing Manager
3M UK PLC
September 2014 - November 2017 (3 years 3 months)
Corporate Digital Marketing
3M UK PLC
September 2009 - September 2014 (5 years 1 month)
Education Highlights
Global Executive MBA, Business & Entrepreneurship
Hult International Business School
October 2017 - August 2019 (1 year 11 months)
Bachelor of Science, Medialab Arts
University of Plymouth
October 1999 - June 2004 (4 years 9 months)
Portfolio
This Is What Makes Us 3M
New Center Launch in Aberdeen
Human Powered Submarine Buoyed Up 3M Glass Bubbles
Summer Edition 2015
B2B Social Media Engagement
Integra Workshop
This Is What Makes Us 3M
New Center Launch in Aberdeen
Human Powered Submarine Buoyed Up 3M Glass Bubbles
Summer Edition 2015
B2B Social Media Engagement
Integra Workshop
Resume
Marketing Consultant
Independent
January 2019 - Present (5 years 4 months)
- Founded Joysphere Ltd., an independent consultancy growing into a fully integrated social and technology organization.
- Specialized in strategy and planning, innovation and change, operations management, social enterprise and shared value, circular economy business models, and emerging technology transformation.
- Worked for Khidmat Holding Group on various projects documenting funding application for an economic regenerating factory, license applications for telecoms infrastructure, risk assessments for secure accommodation, and a military catering contract bid.
Head of Product Marketing & Communications
Xcina MSSP
January 2018 - December 2018 (1 year)
Xcina MSSP provides enterprise-grade security for small- to medium-sized businesses based in England.
- Developed a cybersecurity service designed for SME’s through a business established by investment from Shearwater Group Plc.
- Brought on to develop a PR-led social content approach to appeal to the previously untapped markets of unprotected SME’s.
- Performed several roles including PR strategy and planning, marketing operations management, new product development, customer experience design, commercial sales management, account-based marketing, and partnership engagement.
Marketing Manager
3M UK PLC
September 2014 - November 2017 (3 years 3 months)
- Developed integrated campaigns for a $5M pipeline and growth plans worth $25M for the Advanced Materials division.
- Received an award, 2016 Marketing Excellence: Brand and technical engagement driving opportunities through integrated campaigns at Offshore Europe 2015.
Corporate Digital Marketing
3M UK PLC
September 2009 - September 2014 (5 years 1 month)
- Provided internal services for 36 businesses across 60,000 products ranging from highly technical to consumer goods. Leading digital transformations through consultation, training, and developing corporate solutions.
- Performed several roles including social business leadership both B2B and B2C and corporate webmaster in the UK and Ireland.
- Received an award, 2009 Marketing Excellence: Digital team development of SEO strategy.
E-commerce Executive
The Book People
September 2004 - October 2009 (5 years 2 months)
The Book People is a UK independent bookseller based in Godalming, Surrey, UK providing our customers all around the world with a place to buy books, gifts, toys and stationery.
- Managed multiple sales channels, tailored and optimized for key market segments.
- Drove double-digit growth through digital marketing strategies including online merchandising, email marketing, community management, and newspaper and TV partnerships.
Education
Global Executive MBA, Business & Entrepreneurship
Hult International Business School
October 2017 - August 2019 (1 year 11 months)
Modules include:
- Marketing Planning
- Marketing Management
- Creating Customer Value
- Project Management
Bachelor of Science, Medialab Arts
University of Plymouth
October 1999 - June 2004 (4 years 9 months)