Kirstie Heneghan
Account Based Marketing Specialist

Kirstie Heneghan

Previously from 3M United Kingdom PLC.
Work with Kirstie Work with a Account Based Marketing Specialist

About

Kirstie Heneghan is a marketing professional specializing in account-based marketing. She has an extensive experience working in a wide range of industries from bookselling and publishing; to stationary, healthcare, industrial and safety equipment, cybersecurity services, telecommunication licenses, factory development, and catering contracts. At 3M UK PLC, she has led an account-based marketing strategy, promoted technology solutions for offshore technology, and managed 3M's social media and social selling activities. Kirstie has received an award for 2016 Marketing Excellence: Brand and technical engagement driving opportunities through integrated campaigns at 2015 Offshore Europe 2015.

Employment

5 roles
Jan 2019 - Present 7 years 4 months
Marketing Consultant
Independent
  • Founded Joysphere Ltd., an independent consultancy growing into a fully integrated social and technology organization.
  • Specialized in strategy and planning, innovation and change, operations management, social enterprise and shared value, circular economy business models, and emerging technology transformation.
  • Worked for Khidmat Holding Group on various projects documenting funding application for an economic regenerating factory, license applications for telecoms infrastructure, risk assessments for secure accommodation, and a military catering contract bid.
Jan 2018 - Dec 2018 11 months
Head of Product Marketing & Communications
Xcina MSSP

Xcina MSSP provides enterprise-grade security for small- to medium-sized businesses based in England.

  • Developed a cybersecurity service designed for SME’s through a business established by investment from Shearwater Group Plc.
  • Brought on to develop a PR-led social content approach to appeal to the previously untapped markets of unprotected SME’s.
  • Performed several roles including PR strategy and planning, marketing operations management, new product development, customer experience design, commercial sales management, account-based marketing, and partnership engagement.
Sep 2014 - Nov 2017 3 years 2 months
Marketing Manager
3M UK PLC
  • Developed integrated campaigns for a $5M pipeline and growth plans worth $25M for the Advanced Materials division.
  • Received an award, 2016 Marketing Excellence: Brand and technical engagement driving opportunities through integrated campaigns at Offshore Europe 2015.
Sep 2009 - Sep 2014 5 years
Corporate Digital Marketing
3M UK PLC
  • Provided internal services for 36 businesses across 60,000 products ranging from highly technical to consumer goods. Leading digital transformations through consultation, training, and developing corporate solutions.
  • Performed several roles including social business leadership both B2B and B2C and corporate webmaster in the UK and Ireland.
  • Received an award, 2009 Marketing Excellence: Digital team development of SEO strategy.
Sep 2004 - Oct 2009 5 years 1 month
E-commerce Executive
The Book People

The Book People is a UK independent bookseller based in Godalming, Surrey, UK providing our customers all around the world with a place to buy books, gifts, toys and stationery.

  • Managed multiple sales channels, tailored and optimized for key market segments.
  • Drove double-digit growth through digital marketing strategies including online merchandising, email marketing, community management, and newspaper and TV partnerships.

Education

Oct 2017 - Aug 2019 1 year 10 months
Global Executive MBA, Business & Entrepreneurship
Hult International Business School
Oct 1999 - Jun 2004 4 years 8 months
Bachelor of Science, Medialab Arts
University of Plymouth

Portfolio

12 items