<ul><li>Helped brands navigate the digital landscape by delivering tailored digital marketing strategies and solutions.</li><li>Created shareable content that increased brand awareness, revenue, and engagement across multiple platforms.</li><li>Provided content creation, copywriting, editing, and blogging services for select clients.</li><li>Developed and executed KPI-driven campaigns and activations to maximise social reach and brand advocacy.</li><li>Delivered results for clients including Women's Wellness Center, My Future Cloud, Durex-Red, Procure Worldwide, Sainsbury's, Compare the Market, E45, Warburtons, Havas Media UK, BBC, Augustinus Bader, Canon, Nickelodeon, Frank PR, Clas Ohlson, Badoo, McCain, UBS, Transmission Roundhouse, Roundhouse, Hive City Legacy, London Fashion Week, Lifeworks.com, AllSaints, New Look, Debenhams, Wikipedia, Illamasqua, TPO Mobile, and Middlesex University.</li></ul>

Consultant – Digital Marketing & Social Media

<ul><li>Directed all global social media campaigns, strategy, and influencer outreach across AllSaints’ owned channels.</li><li>Partnered with the paid social agency to drive revenue growth, traffic, and customer acquisition.</li><li>Assessed the digital landscape for innovation opportunities and conceptualised forward-looking plans.</li></ul>

Global Social Media Manager

<ul><li>Devised and executed global social media strategies and campaigns for New Look’s channels.</li><li>Conceptualised and launched seasonal brand activations to strengthen the content plan.</li><li>Oversaw influencer program management, ensuring authentic brand partnerships.</li><li>Audited social platforms, implementing new strategy, activity, and brand guidelines.</li><li>Produced monthly reports on platform performance, campaign impact, and ROI.</li></ul>

Group Social Media Manager

<ul><li>Led the end-to-end management of the social media calendar, from concept to execution.</li><li>Cultivated and implemented new paid and organic social media strategies with agency partners.</li><li>Managed blogger outreach initiatives in collaboration with the PR team.</li><li>Supervised and developed the social media assistant responsible for day-to-day content.</li></ul>

Senior Social Media Marketing Coordinator

The People's Operator (TPO) is a cause-based commercial mobile virtual network operator that acquires customers through viral networking and online communities.<ul><li>Expanded the brand’s UK and US social media presence through campaigns, editorial content, and community engagement.</li><li>Worked closely with the Head of UK and Brand Marketing team to align social strategy with commercial goals.</li><li>Managed and developed a team of three, overseeing campaign execution and reporting.</li></ul>

Social Media & Content Manager

Illamasqua is a British beauty cosmetics brand.<ul><li>Managed the customer service team of three, ensuring efficient handling of customer queries.</li><li>Directed social media marketing for Illamasqua’s schools in the UK and Thailand.</li><li>Drove engagement and brand loyalty through innovative social and service initiatives.</li></ul>

SOMUA Social Media & Customer Service Manager

<ul><li>Created, curated, and managed organic and paid content across Twitter, Facebook, and Instagram.</li><li>Developed app and website content to promote the North London Literary Festival.</li><li>Enhanced student engagement and event visibility through targeted social campaigns.</li></ul>

Social Media & Marketing Manager

Oversaw the ‘Influencer Program‘ for New Look from a social media perspective.

New Look - Influencers

Chanelle Burrows

Worked with three high profile curve bloggers within the industry to fight plus-sized stereotypes and dispell myths that there is a right way to do plus-sized fashion.

New Look Curves – Blog

Tasked to refresh the content on the @NewLookCurves, creating a franchise dedicated to true curvy voices discussing their inspiration and body qualms. This was underpinned by a content marketing blog.

New Look Curves – Social Identity

Managed influencer outreach for AllSaints' social channels. Increased reach by 45% and engagement by 67% soon after the introduction of influencer content and a different tone of voice.

Allsaints - Influencers

Tasked with increasing brand awareness and combatting TPO Mobile's content fatigue by creating video campaigns. Increased their view rate by 300% in the first 48 hours each video was live organically.

Tpo Mobile - Video Production

Developed brand identity and tone of voice across AllSaints' social channels. Grew followers by 24%.

AllSaints - Tone of Voice

Developed a social media strategy and influencer campaign for Sainsbury's.

Christmas Cocktails Report

Managed influencer marketing for a show in London.

Hive City Legacy x Roundhouse

Consultant Engagement and Follower Growth

English (British)

Chanelle Burrows is a social media and digital marketing professional with experience developing and executing global campaigns for leading brands. Her expertise spans social media strategy, influencer marketing, copywriting, and content creation (both still and video).  She has delivered impactful campaigns and activations while working with top agencies, such as Havas Media and Procure Worldwide, partnering with brands including Durex, BBC, Johnson & Johnson, Canon, Nickelodeon, New Look, London Fashion Week, Sainsbury’s, McCain, AllSaints, Warburtons, and UBS. Chanelle has a proven track record of driving brand visibility, engagement, and advocacy through innovative social media approaches tailored to diverse industries.

Chanelle Burrows

Employment Highlights

Education Highlights

Portfolio

New Look - Influencers

New Look Curves – Blog

New Look Curves – Social Identity

Allsaints - Influencers

Tpo Mobile - Video Production

AllSaints - Tone of Voice

New Look - Influencers

New Look Curves – Blog

New Look Curves – Social Identity

Allsaints - Influencers

Tpo Mobile - Video Production

AllSaints - Tone of Voice