Chanelle Burrows

About

Chanelle Burrows is a social media and digital marketing professional with experience developing and executing global campaigns for leading brands. Her expertise spans social media strategy, influencer marketing, copywriting, and content creation (both still and video). She has delivered impactful campaigns and activations while working with top agencies, such as Havas Media and Procure Worldwide, partnering with brands including Durex, BBC, Johnson & Johnson, Canon, Nickelodeon, New Look, London Fashion Week, Sainsbury’s, McCain, AllSaints, Warburtons, and UBS. Chanelle has a proven track record of driving brand visibility, engagement, and advocacy through innovative social media approaches tailored to diverse industries.

Employment

7 roles

Oct 2015 - Present 10 years 8 months

Consultant – Digital Marketing & Social Media

Independent

Helped brands navigate the digital landscape by delivering tailored digital marketing strategies and solutions.
Created shareable content that increased brand awareness, revenue, and engagement across multiple platforms.
Provided content creation, copywriting, editing, and blogging services for select clients.
Developed and executed KPI-driven campaigns and activations to maximise social reach and brand advocacy.
Delivered results for clients including Women's Wellness Center, My Future Cloud, Durex-Red, Procure Worldwide, Sainsbury's, Compare the Market, E45, Warburtons, Havas Media UK, BBC, Augustinus Bader, Canon, Nickelodeon, Frank PR, Clas Ohlson, Badoo, McCain, UBS, Transmission Roundhouse, Roundhouse, Hive City Legacy, London Fashion Week, Lifeworks.com, AllSaints, New Look, Debenhams, Wikipedia, Illamasqua, TPO Mobile, and Middlesex University.

Sep 2017 - Jan 2018 4 months

Global Social Media Manager

AllSaints Retail Ltd

Directed all global social media campaigns, strategy, and influencer outreach across AllSaints’ owned channels.
Partnered with the paid social agency to drive revenue growth, traffic, and customer acquisition.
Assessed the digital landscape for innovation opportunities and conceptualised forward-looking plans.

Apr 2017 - Aug 2017 4 months

Group Social Media Manager

New Look

Devised and executed global social media strategies and campaigns for New Look’s channels.
Conceptualised and launched seasonal brand activations to strengthen the content plan.
Oversaw influencer program management, ensuring authentic brand partnerships.
Audited social platforms, implementing new strategy, activity, and brand guidelines.
Produced monthly reports on platform performance, campaign impact, and ROI.

Aug 2016 - Mar 2017 7 months

Senior Social Media Marketing Coordinator

Debenhams

Led the end-to-end management of the social media calendar, from concept to execution.
Cultivated and implemented new paid and organic social media strategies with agency partners.
Managed blogger outreach initiatives in collaboration with the PR team.
Supervised and developed the social media assistant responsible for day-to-day content.

Feb 2015 - Jul 2016 1 year 5 months

Social Media & Content Manager

The People's Operator - TPO Mobile

The People's Operator (TPO) is a cause-based commercial mobile virtual network operator that acquires customers through viral networking and online communities.

Expanded the brand’s UK and US social media presence through campaigns, editorial content, and community engagement.
Worked closely with the Head of UK and Brand Marketing team to align social strategy with commercial goals.
Managed and developed a team of three, overseeing campaign execution and reporting.

Mar 2014 - Mar 2015 1 year

SOMUA Social Media & Customer Service Manager

Illamasqua

Illamasqua is a British beauty cosmetics brand.

Managed the customer service team of three, ensuring efficient handling of customer queries.
Directed social media marketing for Illamasqua’s schools in the UK and Thailand.
Drove engagement and brand loyalty through innovative social and service initiatives.

Sep 2012 - Sep 2013 1 year

Social Media & Marketing Manager

Middlesex University

Created, curated, and managed organic and paid content across Twitter, Facebook, and Instagram.
Developed app and website content to promote the North London Literary Festival.
Enhanced student engagement and event visibility through targeted social campaigns.