Rachael De Foe

YAP Global is a media and communications company specializing in the fintech and blockchain industry.

• Elevated blockchain and cryptocurrency stories in the news by bridging the communications gap between companies and journalists across Asia, EU, and US.
• Regularly secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others.
• Curated client’s public image through strategic media placements, managing announcements, placing opinion pieces, securing interviews and speaking opportunities, copyediting, networking event planning and execution.
• Maintained healthy pipeline of quality client prospects and onboarded 13 clients. Regularly managed end-to-end client pitch process, reaching out to prospects, prepared media proposals, and curated agency overview deck.
• Helped to grow the company from a two-woman operation to a team of five with additional support staff. Onboarded, trained, and managed new employees in public relations, client servicing, and blockchain technology.
• Developed new service offerings including media training packages, networking event management, planning and execution.
• Managed relationships with client’s C-suites, internal stakeholders, and developers. Worked with client teams from three regions (US, Europe, and Asia Pacific) and 14 cities (London, Hong Kong, Switzerland, Berlin, Singapore, Malaysia, Los Angeles, Bangkok, Tokyo, San Francisco, and more). 

• Provided media relations and account servicing for the financial services and technology sector.
• Led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).
• Managed the PR activation for FleishmanHillard Singapore’s first two clients in the cryptocurrency sector.
• Promoted within six months from account executive. Regularly received internal “Newshound” award for media relations excellence. 

WeR1 is a consultancy specializing in investor relations, corporate strategy, and media communications.

• Provided media relations, investor relations, and account servicing for SMEs and companies listed in the Australia, Singapore, and India market.
• Joined the organization as intern and promoted to associate consultant position.

Participated in Study Abroad Program: 1 Semester in Leeds University, UK.