Oct 2018 - Feb 2020 1 year 4 months
Senior Account Manager & Media Strategist
YAP Global (Your Angle Presented Globally)
YAP Global is a media and communications company specializing in the fintech and blockchain industry.
- Elevated blockchain and cryptocurrency stories in the news by bridging the communications gap between companies and journalists across Asia, EU, and US.
- Regularly secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others.
- Curated client’s public image through strategic media placements, managing announcements, placing opinion pieces, securing interviews and speaking opportunities, copyediting, networking event planning and execution.
- Maintained healthy pipeline of quality client prospects and onboarded 13 clients. Regularly managed end-to-end client pitch process, reaching out to prospects, prepared media proposals, and curated agency overview deck.
- Helped to grow the company from a two-woman operation to a team of five with additional support staff. Onboarded, trained, and managed new employees in public relations, client servicing, and blockchain technology.
- Developed new service offerings including media training packages, networking event management, planning and execution.
- Managed relationships with client’s C-suites, internal stakeholders, and developers. Worked with client teams from three regions (US, Europe, and Asia Pacific) and 14 cities (London, Hong Kong, Switzerland, Berlin, Singapore, Malaysia, Los Angeles, Bangkok, Tokyo, San Francisco, and more).
