Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Brian Bowen

Brian Bowen

Former channel marketing coordinator at Quest.

Brian Bowen is a B2B marketer with industry background in e-commerce, technology solutions, consumer/commercial products, real estate, and construction. His areas of expertise include SEO, paid search and social advertising, user acquisition management, email marketing, brand promotions, online presence management, business development mentoring, and team leadership. At Quest (acquired by Dell), he worked as a channel marketing coordinator who was responsible for market research, competitive analysis and creation of demand generation content for sales enablement, product marketing, and promotional campaigns.

B2B Marketing
B2C Marketing
SEO
Paid Search
Social Media Advertising
User Acquisition
Email Marketing
Brand Promotion
Online Presence Management
Business Development
Conversion Optimization
Content Development
Web Optimization
Content Marketing
Copywriting
Content Creation
Social Media Management
Brian Bowen

Brian Bowen

Former channel marketing coordinator at Quest.

Brian is Available for Projects

Work with Brian

Employment Highlights

Marketing Consultant

Independent

January 2020 - Present (2 years 5 months)

Digital Marketing Manager

Rearview Advertising

March 2013 - November 2019 (6 years 9 months)

Channel Marketing Coordinator

Quest Software (Acquired by Dell)

February 2011 - March 2013 (2 years 2 months)

Resume

Marketing Consultant

Independent

January 2020 - Present (2 years 5 months)

  • Provided end-to-end marketing management and consulting for B2B and B2C companies. Services offered include marketing lead, strategic planning, branding, messaging, positioning, paid search, social media, demand generation, integrated marketing, growth marketing, content marketing, product marketing, market research, and email marketing. 
  • Worked with clients in various industries such as e-commerce, technology solutions, consumer/commercial products, real estate, and construction. 

Digital Marketing Manager

Rearview Advertising

March 2013 - November 2019 (6 years 9 months)

Rearview Advertising is an Atlanta-based advertising, design, and interactive marketing agency.

  • Created, developed, and managed growth focused campaigns on Google and Facebook advertising platforms. Utilizing location targeting, market segmentation and lookalike audiences to deliver significant ROAS for all clients under management. Campaign KPIs guided by client specific conversion metrics.
  • Produced, reviewed, and edited campaign posts across multiple channels to optimize copy per client. Provided data-driven insights to associate team members regarding brand content performance, engagement metrics, and creative direction.
  • Provided weekly website optimization using process and system of industry related growth tactics. Achieved increasing goals for quantity and quality of organic traffic while delivering on targeted KPIs.
  • Created content for blog and website for clients to enable qualifying growth opportunities. Additional brand and sales marketing content generated to support brand values and drive product interest from new audience targets and known conversion demographics.
  • Contributed to recurring project copy projects and provided editorial review for omnichannel messaging related to client’s brand marketing.
  • Led monthly analytical review of key account websites with business development and technical teams. Focused on finding website performance opportunities to adjust and improve KPI metrics. 
  • Provided leadership for content associates, social media marketing specialists, design associates, developers, and weekly coordination with agency project manager.

Channel Marketing Coordinator

Quest Software (Acquired by Dell)

February 2011 - March 2013 (2 years 2 months)

  • Managed content for customer acquisition and support of Quest (Dell) software solutions. Focused on SMB and enterprise level IT service providers.
  • Handled the market research, competitive analysis and creation of demand generation content for sales enablement, product marketing, and promotional campaigns.
  • Created and coordinated lead-nurturing collateral, client testimonials, email marketing, webinar leadership, social media management, paid search promotions, website performance optimization, vendor relations, and channel trade show presentations.
  • Developed software and service solutions for Remote Monitoring & Management (RMM), Professional Services Automation (PSA), Network Operation Center Services (NOC), Anti-Virus for MSPs (AV), Backup and Disaster Recovery (BDR), and Business Acceleration Program (BAP).