Brian Leonard

Intent Local is a digital marketing services company specializing in SEO, paid media, local search marketing, citation management, email marketing, data/analytics, conversion rate optimization, online reputation management, and digital marketing consulting.

• Assisted small local businesses with SEO, paid media, marketing automation, analytics, and lead generation.
• Achieved a 375% increase in MQL’s by implementing Google AdWords campaigns, custom landing pages, gated content, call tracking, conversion tracking, and closed-loop feedback.
• Improved organic traffic by 44% through technical SEO, citation cleanup, duplicate listing correction, internal link building, on-page SEO, and backlink acquisition.
• Increased goal conversions by 3x and almost doubled goal conversion rate YoY through the build-out of the targeted brand, and non-brand paid search campaigns.

Bringhub is an early stage e-commerce SaaS startup that designs and develops software which allows digital-media companies to add shopping-cart capabilities to its sites.

• Closed 4x number of deals while serving as interim VP of media sales by signing up trial customers, developing case studies and leveraging cold outbound email tactics.
• Architected a venture with Forbes that generated over $1 million in affiliate revenue in 18 months by launching Forbes Finds, a channel dedicated to commercial content.
• Grew affiliate marketing revenue for The Today Show by $30,000 per month by launching new in-content affiliate merchandising tools.
• Improved customer onboarding time by 400% by creating support documentation, implementing live chat, developing a new onboarding workflow, and taking over tasks typically handled by developers.
• Enabled company-wide access to real-time dashboards by working with CTO to implement new data/analytics systems and data visualization platform while self-teaching SQL.
• Built and managed relationships with Forbes, Time Inc, Bonnier, NBCUniversal (Today Show), SheKnows Media, eBay, Nordstrom Rack, and other enterprise clients.

PowerChord is a mid-stage SaaS multi-location customer engagement startup that provides enterprises with power-branded loyalty and consumer insights.

• Led the direction and implementation of over $5 million in digital marketing programs.
• Oversaw over $4 million in paid media spend (search, display, video, social).
• Managed over $500,000 email marketing programs for clients.
• Managed media negotiations with Google, Yahoo/Bing, Criteo, Centro, Hulu, Spotify, and other ad partners.
• Developed and implemented custom landing page solution in conjunction with the dev team.

McKibbon Hospitality is an industry-leading owner and operator of franchised hotels across the US.

• Launched a new digital marketing team to improve the digital presence of a portfolio of over 80 owned and managed Marriott, Hilton, Starwood, Hyatt, IHG, and Choice hotels.
• Increased total online revenue by 38% in two years by implementing tactical plans in paid, organic search, meta site optimization, OTA marketing, and email marketing.
• Grew organic search revenue by 30% in nine months and 60% in the previous two years through on-page optimization, citation management, and reputation management.
• Increased B2B online revenue from $40,000 to over $1 million annually within two years through training, implementation, and use of new online booking tools.
• Led 2x increase in special offers and promotions revenue by working with the revenue management team, building promos around low demand periods and shoulder nights.
• Elected as a Board Member of the Marriott eCommerce Franchise Committee.