Intent Local is a digital marketing services company specializing in SEO, paid media, local search marketing, citation management, email marketing, data/analytics, conversion rate optimization, online reputation management, and digital marketing consulting.

<ul>
	<li>Assisted small local businesses with SEO, paid media, marketing automation, analytics, and lead generation.</li>
	<li>Achieved a 375% increase in MQL&rsquo;s by implementing Google AdWords campaigns, custom landing pages, gated content, call tracking, conversion tracking, and closed-loop feedback.</li>
	<li>Improved organic traffic by 44% through technical SEO, citation cleanup, duplicate listing correction, internal link building, on-page SEO, and backlink acquisition.</li>
	<li>Increased goal conversions by 3x and almost doubled goal conversion rate YoY through the build-out of the targeted brand, and non-brand paid search campaigns.</li>
</ul>

Digital Marketing Consultant

Spotzer Media is a&nbsp;global digital marketing services provider.

<ul>
	<li>Reduced overhead by 20% in just six months and improved operational efficiency by restructuring internal roles, processes, and resource modeling.</li>
	<li>Renewed an expired contract with the largest partner in the US and launched their first new products in over four years.</li>
	<li>Closed the first new piece of business for the US business unit in over 18 months.</li>
	<li>Oversight of the team responsible for the management, maintenance, and support of over 5,000 websites and delivery of over 200 website and content orders monthly.</li>
</ul>

Vice President, Digital Marketing

Bringhub is an early stage e-commerce SaaS startup that designs and develops software which allows digital-media companies to add shopping-cart capabilities to its sites.

<ul>
	<li>Closed 4x number of deals while serving as interim VP of media sales by signing up trial customers, developing case studies and leveraging cold outbound email tactics.</li>
	<li>Architected a venture with Forbes that generated over $1 million in affiliate revenue in 18 months by launching Forbes Finds, a channel dedicated to commercial content.</li>
	<li>Grew affiliate marketing revenue for The Today Show by $30,000 per month by launching new in-content affiliate merchandising tools.</li>
	<li>Improved customer onboarding time by 400% by creating support documentation, implementing live chat, developing a new onboarding workflow, and taking over tasks typically handled by developers.</li>
	<li>Enabled company-wide access to real-time dashboards by working with CTO to implement new data/analytics systems and data visualization platform while self-teaching SQL.</li>
	<li>Built and managed relationships with Forbes, Time Inc, Bonnier, NBCUniversal (Today Show), SheKnows Media, eBay, Nordstrom Rack, and other enterprise clients.</li>
</ul>

Vice President, Client Success

PowerChord is a mid-stage SaaS multi-location customer engagement startup that provides enterprises with power-branded loyalty and consumer insights.

<ul>
	<li>Led the direction and implementation of over $5 million in digital marketing programs.</li>
	<li>Oversaw over $4 million in paid media spend (search, display, video, social).</li>
	<li>Managed over $500,000 email marketing programs for clients.</li>
	<li>Managed media negotiations with Google, Yahoo/Bing, Criteo, Centro, Hulu, Spotify, and other ad partners.</li>
	<li>Developed and implemented custom landing page solution in conjunction with the dev team.</li>
</ul>

Director of Digital Marketing

McKibbon Hospitality is an industry-leading owner and operator of franchised hotels across the US.<ul><li>Launched a new digital marketing team to improve the digital presence of a portfolio of over 80 owned and managed Marriott, Hilton, Starwood, Hyatt, IHG, and Choice hotels.</li><li>Increased total online revenue by 38% in two years by implementing tactical plans in paid, organic search, meta site optimization, OTA marketing, and email marketing.</li><li>Grew organic search revenue by 30% in nine months and 60% in the previous two years through on-page optimization, citation management, and reputation management.</li><li>Increased B2B online revenue from $40,000 to over $1 million annually within two years through training, implementation, and use of new online booking tools.</li><li>Led 2x increase in special offers and promotions revenue by working with the revenue management team, building promos around low demand periods and shoulder nights.</li><li>Elected as a Board Member of the Marriott eCommerce Franchise Committee.</li></ul>

Director of E-Commerce

Architected a venture with Forbes that generated over $1 million in affiliate revenue in 18 months by launching a channel dedicated to commercial content.

Forbes Finds

Brian Leonard

Grew affiliate marketing revenue for The Today Show by $30,000 per month by launching new in-content affiliate merchandising tools.

NBCUniversal Media Village

Led the direction and implementation of over $5 million in digital marketing programs for a mid-stage SaaS multi-location customer engagement startup.

PowerChord

Assisted small local businesses with SEO, paid media, marketing automation, analytics, and lead generation. Achieved a 375% increase in MQL’s by implementing Google AdWords campaigns, custom landing pages, gated content, call tracking, conversion tracking, and closed-loop feedback.

Intent Local

Reduced overhead for Spotzer Media by 20% in just six months and improved operational efficiency by restructuring internal roles, processes, and resource modeling.

Digital Marketing Solutions

English (American)

Brian Leonard is a marketing executive with deep digital marketing and sales support experience focused on data, operations, and marketing technology to fuel revenue and growth. He has expertise in assisting small local businesses with SEO, paid media, marketing automation, analytics, and lead generation. As a former VP at an early-stage eCommerce SaaS startup, he has built and managed relationships with Forbes, Time Inc, Bonnier, NBCUniversal (Today Show), SheKnows Media, eBay, Nordstrom Rack, and other enterprise clients. Brian has also been elected as a Board Member of the Marriott eCommerce Franchise Committee.

Brian Leonard

Employment Highlights

Education Highlights

Portfolio

Forbes Finds

NBCUniversal Media Village

PowerChord

Intent Local

Digital Marketing Solutions

Forbes Finds

NBCUniversal Media Village

PowerChord

Intent Local

Digital Marketing Solutions