Michael Etienne
SEO Specialist

Michael Etienne

Former SEO & content coordinator at Resolution Media.
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About

Michael Etienne is an SEO professional with over five years of experience developing strategies for clients from various industries. He specializes in technical website audits, content creation, keyword and traffic optimization, research and analysis, PPC, copywriting, and social media marketing. At Resolution Media, Michael performed technical audits and keyword research, as well as provided content analysis and recommendations for pharmaceutical brands. Michael also has worked as a senior SEO analyst at ForwardPMX, where he developed and implemented SEO strategies for luxury fashion brands.

Employment

3 roles
Jan 2017 - Present 9 years 4 months
SEO Specialist
Independent
  • Offered a range of online marketing services designed to boost traffic and ranking, as well as increase conversions.
  • Provided services such as SEO audit, on-page optimization, local SEO, on-page, blog writing, and competitive analysis.
  • Executed highly successful SEO campaigns for clients in a range of industries. 
Jun 2018 - Sep 2019 1 year 3 months
Senior Technical SEO Analyst
ForwardPMX
  • Developed and implemented SEO strategies from the ground up.
  • Collaborated with developers on technical implementations for luxury fashion brands. 
  • Created content strategies for seasonal brands to drive increased revenue
  • Kept clients updated on the status of agreed SEO deliverables and industry standards.
  • Conducted in-depth technical audits, outlining the cost benefit of the recommendations put forward.
  • Understood the role SEO plays in overarching, multi-channel campaigns alongside business objectives and KPIs.
  • Utilized proprietary and third-party industry reporting, analysis, and insight tools.
  • Trained and developed junior members of the team.
  • Innovated across all aspects of SEO, from technical, through to on-site and outreach.
  • Supported the sales team to win new business.
Nov 2016 - Jul 2018 1 year 8 months
SEO Coordinator
Resolution Media/PHD Media
  • Implemented content strategies utilizing emerging media like mobile, video, social media, and online PR alongside the core area of expertise in Natural Search Solutions.
  • Researched and implemented Natural Search (50%).
  • Conducted keyword research to optimize research based content.
  • Assisted in creating client-facing research and execution documents.
  • Implemented various Natural Search initiatives.
  • Created monthly, quarterly, and ad-hoc reports per client’s business specs.
  • Conducted and implemented search engine optimization for client’s website and content.
  • Identified SEO and content opportunities for Fortune 100 companies.
  • Provided research for various content marketing strategies.
  • Provided content analysis and recommendations for pharmaceutical brands in order to gain more exposure and organic traffic.
  • Performed technical audits to ensure maximum visibility and indexation within search engines.
  • Conducted deep keyword research to identify on-page optimization opportunities.
  • Monitored organic performance and provide analysis to improve SEO strategy.

Education

Aug 2006 - Mar 2010 3 years 7 months
Bachelor of Arts, Psychology
Long Island University

Portfolio

1 item