Melissa Dusette

About

Melissa Dusette is a marketing and training project manager specializing in content marketing and personal branding with over 12 years of experience in startup and corporate environments. Her experience includes extensive work in webinar production, mobile app development (UX/UI), customer engagement, advertising, social media management, and SEO analytics. She is also a museum-trained photographer and brand anthropologist, previously a museum curator at Mitchell Museum of the American Indian (Evanston, IL), collections photographer at the Field Museum of Natural History (Chicago, IL), and worked in collections and exhibits care at the Natural History Museum of Los Angeles County.

Employment

5 roles

Oct 2018 - Present 7 years 7 months

Brand Anthropologist & Photographer

Golden Wolf Photography

Golden Wolf Photography produces professional person brand plans, photography, and set up consultations for small businesses, entrepreneurs, and employees.

Provided personal brand photography consultation for small business owners and entrepreneurs nationwide.
Developed local brand consultation with branding photography services.
Instructed on personal branding topics.
Created copy for traditional marketing pieces, including direct mailers, magnets, websites, and user guides, press kits, and brochures.
Streamlined communication and production processes for all ongoing projects and responded to individual content and technical needs. Proficient in many project management software brands.
Coordinated and managed tasks, progress, budget, milestones, and deadlines for the creative team.
Performed SEO audits.
Maintained industry-specific knowledge for each client.

Jan 2018 - Present 8 years 4 months

Digital Project Manager

Flint Avenue Marketing

Flint Avenue is a marketing agency based in Lubbock, Texas.

Developed the project schedule based on estimates, oversee and track project and scope of all concurrent company projects.
Acted as a customer service point of contact for client questions, issues, and concerns.
Created quality social content and growth, outreach, and brand awareness campaign reporting.
Managed social media advertising content creation and split A/B tests.
Created, programmed, and managed marketing campaign funnels and landing pages.

Jun 2016 - Apr 2019 2 years 10 months

Project Manager

Halliburton

Halliburton is an energy services company with over 60,000 people in more than 80 countries all serving in upstream oil and gas.

Produced and facilitated webinars, analytics, and archives for E&P software.
Coordinated, analyzed, and managed project scope and execution.
Created marketing content, including social media posts, event invitations, and webinar sites.
Managed a cross-functional team of ten designers, writers, and proofreaders within Sales Data Sheet (SDS) program.
Maintained and managed corporate branding standards on all marketing deliverables.

Dec 2015 - Mar 2017 1 year 3 months

Marketing Liaison

Time Traveler Tours & Tales

Time Traveler Tours & Tales is an interactive placed-based mobile adventure stories that offers tour guide for a new generation of traveler.

Created #HistoryHero marketing campaign for teen audience.
Increased Twitter engagement by 25% and followers by 1,000 in 6 months.
Wrote and designed editorial and marketing content for blogs, media kits, and others.
Managed copyediting for mobile app development and programmed mobile app content.
Performed UX/UI research and taught class sessions for the University of Washington.
Setup sales funnel using ConvertKit.

Jan 2007 - Apr 2016 9 years 3 months

Program Director

Hewlett-Packard Enterprise

Hewlett Packard Enterprise (HPE) offers worldwide IT, technology and enterprise products, solutions, and services.

Utilized ADDIE framework to host, moderate, and produce over 400 webinars per fiscal year.
Increased growth in webinar volume by 188%.
Trained SMEs and software engineers on eLearning delivery options and effective presentation and moderation techniques.
Maximized training volume by 133% by service and promoting new relationships.
Overhauled attendance and quality analytics to create more useful and accurate metadata.
Supervised delivery team including conferencing operators, technicians, and production staff.