Thuha has worked on variety of projects for several clients. As a performance marketer for TrustedHousesitters:<ul><li>Managed transition of international PPC accounts from agency to in-house. </li><li>Implemented optimization recommendations to hit CPA and ROI targets set within two months.&nbsp;</li></ul>As a performance marketer for Explore Worldwide:<ul><li>Oversaw PPC, display, retargeting, SEO, affiliates, conversion optimization managed by external agencies.</li><li>Recruited digital marketing team, filling three vacancies. </li><li>Re-established team relationship with Infinity call tracking. </li><li>Set up in-house team managing Facebook Ads. </li><li>Key achievements: Google Analytics UTM audit, improved visibility as to where PPC budget was spent, 22% YoY uplift in calls generated.</li></ul>As a performance marketer for Rickshaw Travel:<ul><li>Acted as mentor to PPC executive. </li><li>Assisted in setting out medium-term PPC and retargeting strategy. </li><li>Built Google Analytics Data Studio report.</li></ul>

Performance Marketing Specialist

<ul><li>Oversaw the programmatic, paid social, and PPC growth strategies across Tailormade UK and Marine brands.</li><li>Managed a team of seven PPC specialists, some members were French and German speakers.</li><li>Worked as the lead on recruitment and training.</li><li>Built roadmap and managed delivery.</li><li>Assisted e-commerce and digital teams as&nbsp;a consultant on their PPC strategy for Tailormade Ireland and Scandinavia brands.</li><li>Partnered with external agencies to ensure the team was at forefront of Biddable Media products and technologies, including Google, Bing, Periscopix, CACI, Jellyfish, Quantcast, Tripadvisor, and Flashtalking.</li><li>Worked with senior stakeholders to ensure digital marketing strategy is in-line with business/brand strategies. Call Tracking tools used were Google Call forwarding, Infinity call tracking, and Response Tap.</li><li>Developed regression modelling to forecast leads. </li><li>Built customer journey to identify retargeting opportunities/audiences. </li><li>Worked with L&amp;D to plan group-wide marketing conferences.</li><li>Worked with finance business partner to reduce FX exposure by £35,000. </li><li>Set up best practice goals, views, channel groupings within GA and built business reports with Data Studio for top-level reporting and optimization.&nbsp;</li></ul>

Head of Biddable Media

<ul><li>Managed three teams responsible for executing UK and international PPC campaigns across two office locations.</li><li>Successfully transitioned half the team to Crystal Ski from SHG to TUI following SHG sale.&nbsp;</li></ul>

Senior PPC Manager

<ul><li>Managed the £4 million budget. </li><li>Coordinated digital marketing activities with marketing teams and co-planned integrated marketing plans.</li><li>Managed coordination of SEO, social media, display, affiliate, and PPC activity. </li><li>Acted as the program manager of SHG Digital Academy. </li><li>Set up and implemented automated reports to demonstrate to wider team that PPC budget was spent in the right places and demonstrate how team was tracking against budget. </li><li>Aided brands in their digital transformation via step changes and helped wider teams to make step changes and break down silos.</li></ul>

PPC Manager & Digital Team Leader

<ul><li>Provided daily PPC management of five luxury holiday brands, including GDN remarketing. </li><li>Performed keyword generation and research, ad copy writing, account optimization, and forecasting.</li></ul>

Online Marketing Specialist

Thuha Wright

English (British)

Thuha Wright is a performance marketing expert with 13 years of experience developing and implementing short-term and medium-term digital marketing strategies for all channels such as PPC, programmatic, paid social, and SEO. Her past clients include TrustedHousesitters, Explore Worldwide, and Rickshaw Travel. She was the former head of biddable media at Travelopia, responsible for overseeing the programmatic, paid social, and PPC growth campaigns across Tailormade UK and Marine brands. In 2016, she was nominated for the Travolution award for Best Use of Search Engine Marketing.

Thuha Wright

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