Thuha Wright

Thuha has worked on variety of projects for several clients.

As a performance marketer for TrustedHousesitters:

• Managed transition of international PPC accounts from agency to in-house.
• Implemented optimization recommendations to hit CPA and ROI targets set within two months. 

As a performance marketer for Explore Worldwide:

• Oversaw PPC, display, retargeting, SEO, affiliates, conversion optimization managed by external agencies.
• Recruited digital marketing team, filling three vacancies.
• Re-established team relationship with Infinity call tracking.
• Set up in-house team managing Facebook Ads.
• Key achievements: Google Analytics UTM audit, improved visibility as to where PPC budget was spent, 22% YoY uplift in calls generated.

As a performance marketer for Rickshaw Travel:

• Acted as mentor to PPC executive.
• Assisted in setting out medium-term PPC and retargeting strategy.
• Built Google Analytics Data Studio report.

• Oversaw the programmatic, paid social, and PPC growth strategies across Tailormade UK and Marine brands.
• Managed a team of seven PPC specialists, some members were French and German speakers.
• Worked as the lead on recruitment and training.
• Built roadmap and managed delivery.
• Assisted e-commerce and digital teams as a consultant on their PPC strategy for Tailormade Ireland and Scandinavia brands.
• Partnered with external agencies to ensure the team was at forefront of Biddable Media products and technologies, including Google, Bing, Periscopix, CACI, Jellyfish, Quantcast, Tripadvisor, and Flashtalking.
• Worked with senior stakeholders to ensure digital marketing strategy is in-line with business/brand strategies. Call Tracking tools used were Google Call forwarding, Infinity call tracking, and Response Tap.
• Developed regression modelling to forecast leads.
• Built customer journey to identify retargeting opportunities/audiences.
• Worked with L&D to plan group-wide marketing conferences.
• Worked with finance business partner to reduce FX exposure by £35,000.
• Set up best practice goals, views, channel groupings within GA and built business reports with Data Studio for top-level reporting and optimization. 

• Managed three teams responsible for executing UK and international PPC campaigns across two office locations.
• Successfully transitioned half the team to Crystal Ski from SHG to TUI following SHG sale. 

• Managed the £4 million budget.
• Coordinated digital marketing activities with marketing teams and co-planned integrated marketing plans.
• Managed coordination of SEO, social media, display, affiliate, and PPC activity.
• Acted as the program manager of SHG Digital Academy.
• Set up and implemented automated reports to demonstrate to wider team that PPC budget was spent in the right places and demonstrate how team was tracking against budget.
• Aided brands in their digital transformation via step changes and helped wider teams to make step changes and break down silos.

• Provided daily PPC management of five luxury holiday brands, including GDN remarketing.
• Performed keyword generation and research, ad copy writing, account optimization, and forecasting.