Genevieve O'Neil
Employer Branding Specialist

Genevieve O'Neil

Employee experience & organizational development manager at O’Brien Glass.
Work with Genevieve Work with a Employer Branding Specialist

About

Genevieve O’Neil is a strategic diversity and inclusion specialist with employee engagement and employer branding experience. She has expertise in reward and recognition, employee value proposition, diversity and belonging consulting, and inclusion training and development. Working in organizational development with O'Brien Glass, she has managed the new employee experience and engagement strategy, internal communication strategy, as well as diversity and inclusion strategy. Her skills also include digital marketing, public relations, and advertising.

Employment

4 roles
Mar 2019 - Present 7 years 2 months
Manager, Employee Experience & Organizational Development
O’Brien Glass
  • Managed the new employee experience and engagement strategy, including all employee experience initiatives.
  • Oversaw the appreciation and recognition project implementation and rollout.
  • Built a compelling internal communications strategy and developed initial phases of a robust diversity and inclusion strategy that includes belonging, safety, health, and wellbeing of all O’Brien’s people. 
Jan 2016 - Jul 2018 2 years 6 months
Director, Diversity & Belonging Global Markets
Live Nation Entertainment & Ticketmaster
  • Managed all CEO/VP relationships across all markets outside the US market.
  • Successfully established a strong network of global senior relationships in a range of markets to drive the diversity agenda, VP level and above.
  • Delivered refreshed diversity and belonging strategy across all international markets (outside of US) within the Live Nation Entertainment and Ticketmaster portfolio of brands.
  • Collaborated with OD and HR teams globally to generate EVP messaging and branding, namely with charity partnerships and inclusive employer website design and delivery.
  • Created and managed strategic brand, charity, and recruitment partnerships internally and externally influencing the employer brand.
  • Leveraged diversity program focus to connect Ticketmaster business development team to generate £100,000 into business.
  • Leveraged the established employee resource groups to drive both the internal diversity agenda and external commercial relationships, resulting in £300,000 realized revenue for the Ticketmaster business.
  • Personally designed and delivered an ‘Inclusive Leadership’ program to senior leaders (VP/CEO) across EMEA, delivering an alignment in internal focus.
  • Influenced the business to support and invest in ‘Code your Future’ partnership to bolster the UK diversity program, designing the program to then employ graduates of scheme back into the business (pipeline) and effectively harness program to enhance EVP.
  • Managed international training development and delivery.
  • Acted as the workstream lead for global ‘discovery’ research program to direct and evolve the refreshed global diversity and belonging strategy for the organization.
  • Spoke on behalf of company in public forums, keynotes, and panels.
  • Mentored junior and senior professionals in the workplace.
Sep 2015 - Dec 2015 3 months
Live Nation Entertainment
Manager, Diversity & Inclusion Global Markets
  • Established the Diversity function, working directly with the global CEO – a first for the organisation.
  • Designed, established, and launched Live Nation Entertainment’s first diversity and inclusion global strategy, endorsed and supported by the CEO.
  • Designed and launched the first company employee networks for LGBT, women, and ethnic minorities across 16 international markets including US, UK, Europe, and Asia.
  • Introduced diversity metrics as part of the Live Nation recruitment process.
Jan 2013 - Aug 2015 2 years 7 months
Digital Marketing Specialist
Live Nation Entertainment
  • Promoted global tours through Live Nation’s comprehensive social footprint, reaching on average four million consumers per campaign.
  • Developed and produced compelling content and social strategies, working directly with artists and brand partners.
  • Implemented renewed digital marketing strategy for social media community management of social and digital channels, directly engaging with consumers and effectively positioning campaigns.

Education

Jan 2005 - Dec 2007 2 years 11 months
Bachelor of Communications & Media Studies, -
University of Newcastle