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Employer Branding Specialist
Genevieve O'Neil
Employee experience & organizational development manager at O’Brien Glass.
Genevieve O’Neil is a strategic diversity and inclusion specialist with employee engagement and employer branding experience. She has expertise in reward and recognition, employee value proposition, diversity and belonging consulting, and inclusion training and development. Working in organizational development with O'Brien Glass, she has managed the new employee experience and engagement strategy, internal communication strategy, as well as diversity and inclusion strategy. Her skills also include digital marketing, public relations, and advertising.
Genevieve O'Neil
Employee experience & organizational development manager at O’Brien Glass.
Employer Branding Specialist
Genevieve is Available for Projects
Work with GenevieveEmployment Highlights
Manager, Employee Experience & Organizational Development
O’Brien Glass
March 2019 - Present (5 years 2 months)
Director, Diversity & Belonging Global Markets
Live Nation Entertainment & Ticketmaster
January 2016 - July 2018 (2 years 7 months)
Live Nation Entertainment
Manager, Diversity & Inclusion Global Markets
September 2015 - December 2015 (4 months)
Digital Marketing Specialist
Live Nation Entertainment
January 2013 - August 2015 (2 years 8 months)
Education Highlights
Bachelor of Communications & Media Studies, -
University of Newcastle
January 2005 - December 2007 (3 years)
Resume
Manager, Employee Experience & Organizational Development
O’Brien Glass
March 2019 - Present (5 years 2 months)
- Managed the new employee experience and engagement strategy, including all employee experience initiatives.
- Oversaw the appreciation and recognition project implementation and rollout.
- Built a compelling internal communications strategy and developed initial phases of a robust diversity and inclusion strategy that includes belonging, safety, health, and wellbeing of all O’Brien’s people.
Director, Diversity & Belonging Global Markets
Live Nation Entertainment & Ticketmaster
January 2016 - July 2018 (2 years 7 months)
- Managed all CEO/VP relationships across all markets outside the US market.
- Successfully established a strong network of global senior relationships in a range of markets to drive the diversity agenda, VP level and above.
- Delivered refreshed diversity and belonging strategy across all international markets (outside of US) within the Live Nation Entertainment and Ticketmaster portfolio of brands.
- Collaborated with OD and HR teams globally to generate EVP messaging and branding, namely with charity partnerships and inclusive employer website design and delivery.
- Created and managed strategic brand, charity, and recruitment partnerships internally and externally influencing the employer brand.
- Leveraged diversity program focus to connect Ticketmaster business development team to generate £100,000 into business.
- Leveraged the established employee resource groups to drive both the internal diversity agenda and external commercial relationships, resulting in £300,000 realized revenue for the Ticketmaster business.
- Personally designed and delivered an ‘Inclusive Leadership’ program to senior leaders (VP/CEO) across EMEA, delivering an alignment in internal focus.
- Influenced the business to support and invest in ‘Code your Future’ partnership to bolster the UK diversity program, designing the program to then employ graduates of scheme back into the business (pipeline) and effectively harness program to enhance EVP.
- Managed international training development and delivery.
- Acted as the workstream lead for global ‘discovery’ research program to direct and evolve the refreshed global diversity and belonging strategy for the organization.
- Spoke on behalf of company in public forums, keynotes, and panels.
- Mentored junior and senior professionals in the workplace.
Live Nation Entertainment
Manager, Diversity & Inclusion Global Markets
September 2015 - December 2015 (4 months)
- Established the Diversity function, working directly with the global CEO – a first for the organisation.
- Designed, established, and launched Live Nation Entertainment’s first diversity and inclusion global strategy, endorsed and supported by the CEO.
- Designed and launched the first company employee networks for LGBT, women, and ethnic minorities across 16 international markets including US, UK, Europe, and Asia.
- Introduced diversity metrics as part of the Live Nation recruitment process.
Digital Marketing Specialist
Live Nation Entertainment
January 2013 - August 2015 (2 years 8 months)
- Promoted global tours through Live Nation’s comprehensive social footprint, reaching on average four million consumers per campaign.
- Developed and produced compelling content and social strategies, working directly with artists and brand partners.
- Implemented renewed digital marketing strategy for social media community management of social and digital channels, directly engaging with consumers and effectively positioning campaigns.
Education
Bachelor of Communications & Media Studies, -
University of Newcastle
January 2005 - December 2007 (3 years)